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All Journal Jurnal Ilmu Manajemen Profitability BUDGETING : Journal of Business, Management and Accounting Jurnal Pengabdian kepada Masyarakat Nusantara E-JRM
Fitriani, Nur Afika
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Financial Knowledge, Hedonism Lifestyle Dan Self Control Terhadap Financial Behavior Fitriani, Nur Afika; Mardani, Ronny Malavia; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

 Abstract This research aims to identifying and analyze the influence between financial knowledge, hedonism lifestyle and self control on financial behavior. This research uses studies on gen Z in Ketapang sub-district, Sampang district, east java. A total of 80 participants in this research. The analytical method used in this research was intstrument test that is validity test and realibility test, mormality test, classic assumption test analysis that is multicolinearity test and heteroskedasticity test, multiple linear regression analysis, hypothesis test that is F test, t test and coefficient of determination test using SPSS data processing. This research states the results that financial knowledge has a significantly positive effect on financial behavior, hedonism lifestyle has a significantly positive effect on financial behaviorand self control has a significantly positive effect on financial behavior. Keywords: financial knowledge, hedonism lifestyle, self control and financial behavior
The Influence of Electronic Word of Mouth and Hedonic Shopping Motives on Impulse Buying in Shopee Flash Sales Users: A Study on Shopee Users in Malang City Fitriani, Nur Afika; Zagladi, Arief Noviarakhman
BUDGETING : Journal of Business, Management and Accounting Vol. 6 No. 2 (2025): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v6i2.13287

Abstract

With the increasing number of internet users in Indonesia, people are starting to experience changes in behavior and mindset, whereas modern society prefers practical and efficient things. One of the changes in people's behavior is in terms of shopping, previously, people preferred to shop directly by coming to the store they wanted to visit and of course, it would take a long time or process, in contrast to now that people prefer to shop online with a shorter time or process using e-commerce. This study was conducted to examine the factors that influence consumer behavior in making impulse purchases on Shopee. Factors that influence impulse buying on Shopee are thought to be influenced by electronic word of mouth and hedonic shopping motives. This study uses quantitative research using IBM SPSS 26. A sample of 100 questionnaires was distributed to respondents, with the assumption that if more than 30 questionnaires were filled in. The results show that electronic word of mouth has no effect on impulse buying, hedonic shopping motives affect impulse buying, and simultaneously electronic word of mouth and hedonic shopping motives affect impulse buying.   Keywords: Electronic Word Of Mouth, Hedonic Shopping Motives, Impulse Buyinga
Reliability and Perceived Ease of Use Mediate Customer E-Trust Towards Customer E-Retention Fitriani, Nur Afika; Siswanto, Ely; Wilujeng, Ita Prihatining
Jurnal Ilmu Manajemen Profitability Vol. 9 No. 2 (2025): AGUSTUS 2025
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/9khs5y85

Abstract

This study investigates the mediating role of reliability and perceived ease of use in shaping customer e-trust and its subsequent influence on customer e-retention within the TikTok Shop platform. Grounded in the Technology Acceptance Model (TAM), the research employs a quantitative explanatory approach with a purposive sampling method, involving 80 respondents from TikTok Shop consumers in Malang City. Data were collected using structured online questionnaires and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 3.0. The findings reveal that both reliability and perceived ease of use exert a positive and significant effect on customer e-trust, underscoring the importance of consistent system performance and user-friendly features in strengthening customer confidence. Moreover, reliability demonstrates a direct and significant influence on customer e-retention, indicating that customers who perceive the platform as dependable are more likely to remain loyal. In contrast, perceived ease of use does not directly affect customer e-retention, suggesting that while ease of navigation and interaction enhance trust, they are insufficient on their own to secure long-term retention. Importantly, customer e-trust significantly mediates the relationship between both reliability and perceived ease of use toward customer e-retention, highlighting trust as a critical mechanism for sustaining loyalty. These findings contribute to the literature on digital consumer behavior and provide practical implications for e-commerce platforms to prioritize trust-building strategies through system reliability and ease of use.
Digitalisasi Pemasaran dan Keuangan: Pendampingan Pengelolaan Media Sosial dan Pembukuan Digital pada UMKM Olahan Tempe Izafood Fitriani, Nur Afika; Rohmah, Yaumi; Hermawan, Agus; Winarno, Agung
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 4 (2025): Edisi Oktober - Desember
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i4.7723

Abstract

Kegiatan Pengabdian kepada Masyarakat ini dilaksanakan untuk membantu UMKM olahan tempe Izafood yang menghadapi berbagai permasalahan dalam aspek pemasaran digital, branding, inovasi produk, serta pencatatan keuangan yang masih dilakukan secara manual. Pendampingan dilakukan melalui pendekatan kualitatif partisipatif dengan tahapan observasi awal, wawancara, identifikasi masalah, penyusunan strategi pemecahan, sosialisasi pengembangan produk, pelatihan pengelolaan media sosial, desain identitas visual, serta pelatihan digitalisasi pencatatan keuangan menggunakan Google Spreadsheet. Hasil pendampingan menunjukkan peningkatan signifikan pada kemampuan pemasaran digital, ditandai dengan hadirnya akun Instagram, Facebook, WhatsApp Business, serta toko Shopee yang dikelola lebih profesional dan konsisten. Selain itu, pembuatan logo dan label kemasan baru berhasil memperkuat identitas visual Izafood, sementara penerapan sistem pembukuan digital membuat pengelolaan keuangan lebih teratur, efisien, dan mudah dipantau. Secara keseluruhan, program ini berkontribusi terhadap peningkatan daya saing, visibilitas, serta kapasitas manajerial UMKM dalam menghadapi tantangan era digital. Hasil pendampingan ini menegaskan pentingnya penerapan teknologi digital sebagai strategi keberlanjutan dan penguatan ekonomi UMKM.
Co-Authors Agung Winarno Agus Hermawan Arief Noviarakhman Zagladi Bastomi, Mohamad Ely Siswanto Ita Prihatining Wilujeng Rohmah, Yaumi Ronny Malavia Mardani