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All Journal Jurnal EMT KITA Jurnal Manajemen dan Teknologi
Rachmiani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Dampak Reputasi, Responsifitas, Pemberian Hadiah, dan Rekomendasi terhadap Nasabah yang Berpindah dari BSI ke Bank Konvensional Asakdiyah, Salamatun; Rachmiani; Musafir; Hasim
Jurnal EMT KITA Vol 8 No 1 (2024): JANUARY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i1.1707

Abstract

This research aims to investigate the impact of reputation, responsiveness, gift-giving, and recommendations on Brand Switching, especially the movement of customers from Conventional Banks to Bank Syariah Indonesia (BSI). The research method uses multiple linear regression with a Likert Scale to collect data from 100 respondents who are customers from various cities in Indonesia, including Yogyakarta, Gorontalo, and Surakarta. The validity test results show that all variables have a valid correlation with Brand Switching. Multiple linear regression revealed that gifts had the greatest impact, while recommendations had a lower impact. The F test and t-test confirm that reputation, responsiveness, gift-giving, and recommendations simultaneously and partially significantly influence Brand Switching. Even though the Multiple R shows a relationship of 61.7%, the Adjusted R Square of 35.5% indicates that the model does not fully explain variations in Brand Switching. The conclusions of this research provide insight for bank management to improve reputation, responsiveness, and gift-giving strategies to reduce the level of Brand Switching. Future research is recommended to consider additional variables and a qualitative approach to explore the factors that influence customer decisions.
Pengaruh Sumber Daya Teknologi Informasi dan Keselarasan Strategis terhadap Kinerja Organisasi: Peran Moderasi Ketidakpastian Lingkungan pada Transformasi Digital Rachmiani; Oktadinna, Nabila Kintan; Fauzan, Tribowo Rachmat
Jurnal Manajemen dan Teknologi Vol. 3 No. 1 (2026): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jmt.v3i1.1859

Abstract

Digital transformation encourages organizations to leverage information technology strategically to improve performance and operational efficiency. This study examines the impact of IT resources and strategic alignment on organizational performance, including the moderating role of environmental uncertainty. Data were collected from 90 respondents, comprising 45 IT managers and 45 executive managers from public and private sector organizations, using a 74-item questionnaire and analyzed with WarpPLS6. Results indicate that IT management and strategic alignment positively influence performance, while IT investment without effective management does not yield significant effects. Environmental uncertainty strengthens the influence of IT management and strategic alignment on performance, particularly when organizations adapt their strategies to external changes. The interaction between IT investment and management also improves performance, but its effect diminishes under high uncertainty if adaptive strategies are insufficient. These findings highlight the importance of integrating IT governance, business strategy, and adaptive responses to change in achieving superior outcomes. Balanced strategies encompassing technology investment, management, and alignment enable organizations to enhance productivity, innovation, and competitiveness sustainably.
Co-Authors Fauzan, Tribowo Rachmat Hasim Musafir Oktadinna, Nabila Kintan Salamatun Asakdiyah, Salamatun