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All Journal Jurnal EMT KITA Jurnal Manajemen dan Bisnis Jurnal Manajemen dan Bisnis Jurnal Fokus Manajemen
Sebayang, Immanuel Edy Suranta
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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The Impact of Promotional Strategies on Customer Decisions to Save at PT Bank Sumut KCP USU Sebayang, Immanuel Edy Suranta
Jurnal EMT KITA Vol 8 No 3 (2024): JULY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i3.2675

Abstract

This research examines how PT Bank Sumut KCP USU's promotion strategy affects customers' decisions to save. The study's population consists of 12,650 customers of PT Bank Sumut KCP USU. Using the Slovin formula, 100 participants were selected for the sample. The data analysis approach employed multiple linear regression analysis, including statistical tests (F, T, and determination coefficient) and tests for classical assumptions (normality, multicollinearity, autocorrelation, and heteroscedasticity). The normalcy test using Kolmogorov-Smirnov found that the data distribution is normal. There were no signs of heteroscedasticity, autocorrelation, or multicollinearity. The regression analysis revealed a partially positive and significant influence from advertising and direct marketing, and a partially positive but non-significant effect from sales promotion, public relations, and personal sales. An R-squared value of 0.488 indicates that the independent variables explain 48.8% of the variance in the dependent variable, with the remaining 51.2% attributed to factors not included in the regression model
The Influence Of Leadership And Communication Styles On The Work Motivation Of Employees In PT Dipo Internasional Pahala Automotive Medan Sandpaper Damanik, Evo Marisi Tumpal; Sebayang, Immanuel Edy Suranta; Simarmata, Bengettua; Girsang, Tonggo Sangap Timbul
Jurnal Fokus Manajemen Vol 5 No 1 (2025): February
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i1.7947

Abstract

In the context of the current era of globalization, leadership and communication styles have a central role in influencing motivation in the organizational environment. Increasingly complex and uncertain challenges emphasize the need for leaders to have adaptability to manage change. The right leadership style, accompanied by effective communication, can have a positive impact on individual motivation within the organization. This study aims to explore the effect of leadership style and communication on work motivation at PT Dipo International Pahala Automotive Medan Amplas. The approach in this study is descriptive quantitative, primary data sources obtained through questionnaires. And the population in this study amounted to 168 respondents, with a sample size of 118 respondents. The calculation results show that, leadership style partially affects employee work motivation, obtained t count (4,473) > t table (1,658) with a significance of 0.000 <0.05, then H0 is rejected and H1 is accepted, meaning that there is a positive and significant influence between leadership style on employee work motivation. While the communication variable obtained t count (9.011) > t table (1.658) with a significance of 0.000 <0.05, then Ho is rejected and H2 is accepted, meaning that there is a positive and significant influence between communication on employee work motivation. Simultaneously leadership style and communication have an effect on work motivation, obtained f count 87.645> f table 3.08 and sig 0.000, then H0 is rejected and H3 is accepted, meaning that leadership style and communication simultaneously have a positive and significant effect on employee work motivation.
PENGARUH KESEJAHTERAAN TERHADAP MOTIVASI KERJA KARYAWAN PADA PT. BERDIKARI KARUNIA ABADI Sebayang, Immanuel Edy Suranta; Nurhaida, T.
Jurnal Manajemen dan Bisnis Volume 22 No. 2 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i2.2147

Abstract

PT. Berdikari Karunia Abadi is a consulting and contractor service company that implements welfare programs to increase employee motivation in running its business. The welfare program includes the economy, facilities, and services. This type of research is descriptive qualitative using multiple linear regression analysis which is processed with the help of the SPSS application program. Population 376 employees; sampling by Quota Sampling, the number of samples is 79 respondents. The conclusions of this study: (1) there is a positive but not significant effect of the welfare program which is facility on employees' work motivation as indicated by the value of 2 0.046, t value 0.041, and sig. 0.653. (2) there is a positive but not significant effect of economic welfare programs on employee work motivation as indicated by the value of 1 0.083, t value 0.082 and sig. 0.443. (3) there is a positive influence of economic welfare programs, facility welfare programs, and service welfare programs together on employee work motivation as indicated by the F value of 10,231, the value of sig. 0.000 and the value of R2 is 0.296. This means that 29.6% of employee morale is influenced by economic welfare programs, facilities welfare programs, and service welfare programs, while 71.0% is influenced by other factors not examined in this study. (4) there is a positive influence of service-based welfare programs on employee work motivation as indicated by the value of 3 0.480, t value 0.450 and sig. 0.000.
PENGARUH KESEJAHTERAAN TERHADAP MOTIVASI KERJA KARYAWAN PADA PT. BERDIKARI KARUNIA ABADI Sebayang, Immanuel Edy Suranta; Nurhaida, T.
Jurnal Manajemen dan Bisnis Volume 22 No. 2 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i2.2147

Abstract

PT. Berdikari Karunia Abadi is a consulting and contractor service company that implements welfare programs to increase employee motivation in running its business. The welfare program includes the economy, facilities, and services. This type of research is descriptive qualitative using multiple linear regression analysis which is processed with the help of the SPSS application program. Population 376 employees; sampling by Quota Sampling, the number of samples is 79 respondents. The conclusions of this study: (1) there is a positive but not significant effect of the welfare program which is facility on employees' work motivation as indicated by the value of 2 0.046, t value 0.041, and sig. 0.653. (2) there is a positive but not significant effect of economic welfare programs on employee work motivation as indicated by the value of 1 0.083, t value 0.082 and sig. 0.443. (3) there is a positive influence of economic welfare programs, facility welfare programs, and service welfare programs together on employee work motivation as indicated by the F value of 10,231, the value of sig. 0.000 and the value of R2 is 0.296. This means that 29.6% of employee morale is influenced by economic welfare programs, facilities welfare programs, and service welfare programs, while 71.0% is influenced by other factors not examined in this study. (4) there is a positive influence of service-based welfare programs on employee work motivation as indicated by the value of 3 0.480, t value 0.450 and sig. 0.000.
Co-Authors Damanik, Evo Marisi Tumpal Girsang, Tonggo Sangap Timbul Nurhaida, T. Simarmata, Bengettua