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All Journal Jurnal EMT KITA Jurnal Manajemen dan Penelitian Akuntansi (JUMPA)
Hendraliany, Srie
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Humanities Economics, Econometrics & Finance Social Sciences

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Analisis Penerapan Strategi Pemasaran dalam Meningkatkan Pengguna Aplikasi Ageu Jek di Kabupaten Purwakarta Amalia, Dinda; Puspasari, Dewi; Fitriani, Dini; Hendraliany, Srie
Jurnal EMT KITA Vol 8 No 3 (2024): JULY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i3.2790

Abstract

Competition in the online transportation industry is getting tighter, with the presence of various platforms such as Go-Jek, Grab, and Ageu Jek. Ageu Jek, a local platform in Purwakarta Regency, faces challenges to increase its app users. This study aims to analyze Ageu Jek's marketing strategy implementation in increasing app users in Purwakarta Regency. This research uses qualitative methods with interview and observation techniques. The research informants are Ageu Jek application owners, Ageu Jek drivers, and Ageu Jek application users. The results showed that Ageu Jek faces several challenges, such as the lack of public awareness about the app, fierce competition with other platforms, and incomplete app features. Ageu Jek's marketing strategy still needs to be optimized, focusing on promotion through social media, developing app features, and improving service quality. Ageu Jek needs to improve its marketing strategy by focusing on market analysis, market segmentation and the right target audience. Application feature development and service quality improvement also need to be considered. With the right strategy, Ageu Jek can increase its application users and become a competitive online transportation platform in Purwakarta Regency.
Pengaruh Persepsi Harga dan Promosi Terhadap Keputusan Pembelian Lensa Kontak Pada Diens Optik Purwakarta Puspasari, Dewi; Amalia, Dinda; Pamungkas, Eko Wiji; Hendraliany, Srie; Fitriani, Dini
Jurnal EMT KITA Vol 8 No 3 (2024): JULY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i3.2791

Abstract

This study aims to investigate the influence of price perception and promotion on purchasing decisions of contact lenses at Diens Optik Purwakarta. The optical business faces intense competition, necessitating effective strategies to attract and retain consumers. Price perception and promotional strategies play crucial roles in consumer purchase decisions. Diens Optik Purwakarta utilizes various promotional techniques, including shopkeeper and door-to-door approaches, alongside a 10% discount on purchasing three products as a retention strategy. Despite these efforts, recent months have seen a decline in consumer numbers. Using a quantitative approach under positivism philosophy, the study gathered data from 97 respondents through incidental sampling. Validity tests were conducted using the product-moment correlation coefficient method. Results indicated high validity for all items related to price perception and promotion. Statistical analysis revealed significant positive influences of both price perception and promotion on purchasing decisions
Analisis Penerapan PSAK No.14 Persediaan terhadap Pencatatan dan Penilaian Persediaan Perusahaan Produksi Sepatu Izzati, Nur; Hendraliany, Srie; Fauziah, Rieke Gia
Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Vol 18 No 1 (2025): Januari - Juni
Publisher : Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58431/jumpa.v18i1.283

Abstract

Tujuan disusunnya penelitian ini untuk mengontrol arus keluar masuknya barang. Untuk penilaian persediaan, Perusahaan menggunakan metode First In First Out (FIFO). Karena metode ini menghasilkan nilai persediaan yang lebih rendah dari metode sebelumnya. Pengumpulan data dilakukan melalui observasi, dokumentasi tentang objek penelitian. Proses analisis data dimulai dengan menelaah seluruh data yang tersedia yang bersumber dari hasil observasi. Dari hasil penelitian, ditemukan bahwa PT. YC TEC INDONESIA menggunakan metode pencatatan persediaan perpetual yang terkomputerisasi. Hal ini ditunjukkan dengan pencatatan semua transaksi baik pembelian maupun penjualan ke dalam jurnal. Sedangkan metode penilaian persediaan menggunakan metode rata-rata. Akan tetapi, PT. YC TEC INDONESIA tidak memiliki kartu stok untuk persediaannya, sehingga penilaiannya kurang optimal. Secara umum, pencatatan dan penilaian persediaan pada PT. YC TEC INDONESIA telah sesuai dengan PSAK 14. Perusahaan perlu membuat kartu persediaan untuk persediaannya.
Co-Authors Amalia, Dinda Dewi Puspasari Dini Fitriani, Dini Fauziah, Rieke Gia Nur Izzati Pamungkas, Eko Wiji