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All Journal Journal of Sustainable Tourism and Entrepreneurship Journal of Tourism Sustainability Jurnal Pariwisata PaRAMA : Panorama, Recreation, Accomodation, Merchandise, Accessbility Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan International Journal of Entrepreneurship and Tourism
Sawu, Michael Rudolfus
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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STRATEGI PROMOSI PARIWISATA BERBASIS DIGITAL DAYA TARIK WISATA SENDANG SERUNI DI KABUPATEN BANYUWANGI Ridla, Muhammad; Sawu, Michael Rudolfus; Kanom, Kanom
Jurnal Pariwisata PaRAMA : Panorama, Recreation, Accomodation, Merchandise, Accessbility Vol 4 No 2 (2023): Jurnal Pariwisata PaRAMA : Panorama, Recreation, Accomodation, Merchandise, Acces
Publisher : STAH Dharma Sentana Sulawesi Tengah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36417/jpp.v4i2.633

Abstract

Daya tarik wisata Sendang Seruni merupakan daya tarik wisata yang berlokasi di Desa Tamansari, Kecamatan Licin, Kabupaten Banyuwangi. Daya tarik wisata Sendang Seruni dikelola oleh kelompok sadar wisata serta masyarakat sekitar. Tujuan penelitian ini untuk; 1) Mengidentifikasi bagaimana bauran promosi daya tarik wisata Sendang Seruni. 2) Untuk mengetahui strategi promosi pariwisata berbasis digital daya tarik wisata Sendang Seruni. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara mendalam, serta dokumentasi. Melalui analisis SWOT data berupa (Strengths, Weaknesses, Opportunities, Threats). Hasil dari penelitian ini menunjukkan bahwa penerapan bauran promosi daya tarik wisata Sendang Seruni masih sangat lemah dari segi komunikasi secara langsung (personal selling), penjualan massal (mass selling), periklanan (advertising), hubungan masyarakat (public relation) maupun pemasaran secara langsung (direct marketing). Selain itu, dalam penelitian ini didapatkan 5 strategi alternatif yang diperoleh dari analisis SWOT diantaranya; (SO) pemanfaatan potensi yang dimiliki oleh daya tarik wisata Sendang Seruni sebagai daya tarik wisata alam dan meningkatkan kerjasama dengan pihak pemerintah maupun swasta dalam mempromosikan daya tarik wisata Sendang Seruni. (ST) meningkatkan sumber daya manusia. (WO) memaksimalkan pelatihan kegiatan promosi oleh masyarakat setempat untuk meningkatkan kesadaran tentang pariwisata. (WT) memanfaatkan media sosial maupun cetak sebagai media promosi daya tarik wisata.
Opportunities and Challenges in Development Community-Based Marine Ecotourism on Samalona Island, Makassar City Yudha Prakasa; Sawu, Michael Rudolfus; Ulinnuha, Muhammad Farid
Journal of Tourism Sustainability Vol. 3 No. 2 (2023): Volume 3 Number 2 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v3i2.86

Abstract

This study aims to assess the potential of developing community-based marine ecotourism on Samalona Island. The research seeks to analyze the policies concerning marine ecotourism development, the level of community engagement in this process, and the social consequences of implementing community-based marine ecotourism on Samalona Island, Makassar City. The study employs a verification approach within qualitative research, where the researchers act as instruments in data collection through various methods such as observation, interviews, documentation, and literature review. The findings of this study reveal several significant points. Firstly, the inadequacy of the community-based ecotourism development policy targeting Samalona Island is evident, partly attributed to the lack of a comprehensive Makassar City tourism development master plan. Additionally, the level of community participation in the planning and development of the tourism sector is limited, primarily confined to endorsing policies without actively contributing to decision-making processes. Despite its ability to boost the local economy, the positive environmental impact of community-based marine ecotourism on Samalona Island remains minimal. However, the study recognizes that this article contributes to a better understanding of the potential for marine ecotourism development on Samalona Island.
The Nexus Between Quality Tourism and Sustainable Development Goals: Case Study of Uma Uta Tourism Village, Sikka Regency, NTT Province Sawu, Michael Rudolfus
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 8 No. 1 (2024)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v8i1.1339

Abstract

This research aims to analyze the development of quality tourism and the resulting impacts in order to provide social and economic justice in the tourist village.This research provides a critical perspective on the development of quality tourism and its associated impacts linked to sustainable development goals. This study adopts a qualitative research paradigm with a phenomenological approach. Data analysis techniques employed include: observation, in-depth interviews, and literature review.This research found that the impact generated from the development of quality tourism is still minimal. When researchers connect it with sustainable development goals, it can be understood that every aspect, including social, economic, environmental, and cultural, needs improvement. The local community has not yet massively benefited from tourism to improve their standard of living.
Community Empowerment as a Catalyst for Marine Ecotourism: The Case of Spermonde Archipelago, Makassar Prakasa, Yudha; Sawu, Michael Rudolfus; Ulinnuha, M. Farid
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 2 (2025): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i2.2421

Abstract

Purpose: This study aimed to examine the development of marine ecotourism and the community’s participation in marine ecotourism development in the Spermonde Archipelago. The findings were used as a foundation to create a conceptual framework for community empowerment in marine ecotourism in the Spermonde Archipelago. Methodology/Approach: The research was conducted on several islands in the Spermonde Archipelago, Makassar City, including Samalona Island, Kodingareng Keke Island, Barrang Caddi Island, and Lanjukang Island. The study employed a qualitative approach with a case study method. Data were collected through interviews, observations, documentation, and a literature review. The informants included local communities, government officials, the private sector, and academics. The data were analyzed using qualitative thematic analysis. Results/Findings: The research developed a framework for community empowerment in marine ecotourism, focusing on improving political, economic, and environmental quality of life. Based on findings from the Spermonde Archipelago, it showed that ecotourism transformed natural resources into tourism products, leading to diverse community perceptions about its impacts. Community involvement was driven by economic motives but limited by knowledge and skills in integrating tourism and conservation. Nonetheless, communities had opportunities to participate in development, planning, and benefit distribution. Limitations: This research did not provide a detailed set of practical strategies based on the formulated community empowerment model. Contribution: This study contributed to the conceptual understanding by proposing a community empowerment model in the Spermonde Archipelago. This model was expected to serve as a theoretical reference for implementing community empowerment focused on social and environmental justice.
ANALYSIS OF SUPPLY AND DEMAND OF TOURISM PRODUCTS IN SANUR BEACH BALI Ridla, Muhammad; Sawu, Michael Rudolfus
International Journal of Entrepreneurship and Tourism Vol. 1 No. 2 (2024): IJENT : International Journal of Entrepreneurship and Tourism
Publisher : Tourism Department, State Polytechnic of Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57203/ijent.v1i2.2024.63-75

Abstract

Supply and demand are vital aspects in the development of the tourism sector. Comprehensive considerations will greatly determine the direction of the development of the tourism sector. This study aims to analyze the components of tourism products, tourism supply, and demand at Sanur Beach. Qualitative research with a descriptive qualitative approach was used in this study. The in-depth research method involved informants such as tourism managers, tourists, and other tourism practitioners at Sanur Beach. The data analysis method used was qualitative description. This study found that the provision of tourism product components, supply, and demand are categorized as good. However, it is necessary to maintain and improve their development in the future. The implication of this research is to enhance the development of supply and demand in order to improve the quality of tourism products. This study contributes to the discourse on the development of coastal tourism attractions.
Co-Authors Kanom, Kanom Muhammad Ridla Ulinnuha, M. Farid Ulinnuha, Muhammad Farid Yudha Prakasa Yudha Prakasa