Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal ITQAN: Journal of Islamic Economics, Management, and Finance
Nuryati, Marita Sri
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Optimizing Digital Marketing Platform for the Success of Asnaf Entrepreneurs Nuryati, Marita Sri; Bahri, Efri Syamsul
ITQAN: Journal of Islamic Economics, Management, and Finance Vol. 1 No. 1 (2022): ITQAN: Journal of Islamic Economics, Management, and Finance
Publisher : Itqanpreneurs Publishing, Yayasan Mitra Peduli Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (200.726 KB) | DOI: 10.57053/itqan.v1i1.3

Abstract

The COVID-19 pandemic has had an impact on the global economy. One entity that is affected by the household economic sector is Asnaf Entrepreneurs. To overcome this problem, the managing entity of Asnaf Entrepreneurs needs to facilitate digital marketing to help its success. This study aims to identify digital marketing platforms that can succeed as Asnaf Entrepreneurs and their optimization strategies. This study is qualitative research with a descriptive approach. Data and references were obtained from literature studies. The analysis was done descriptively and content analysis. The study results found that digital marketing platforms for Asnaf Entrepreneurs include: Facebook, Path, Instagram, Twitter, Linkedin, Youtube, Whatsapp, Google, FB Messenger, Line, BBM, Pinterest, and Wechat. The strategy for implementing the use of digital platforms can be done through training and mentoring. Besides, the Asnaf Entrepreneurs management entity needs to facilitate Asnaf Entrepreneurs with digital marketing facilities. Thus, the competencies obtained in training and mentoring can be realized in improving business performance. However, Asnaf Entrepreneurs have contributed to national development. So, the transformation process needs to be carried out on an ongoing basis. It is in order to advance to Muzakki as a Zakat payer
Intrapreneurial Innovation in E-Commerce: Driving Fashion Business Growth Nuryati, Marita Sri; Purbasari, Ratih; Purnomo, Margo
ITQAN: Journal of Islamic Economics, Management, and Finance Vol. 3 No. 2 (2024): ITQAN: Journal of Islamic Economics, Management, and Finance
Publisher : Itqanpreneurs Publishing, Yayasan Mitra Peduli Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57053/itqan.v3i2.51

Abstract

This study explores the application of intrapreneurship principles in the growth of the e-commerce fashion brand CultureBasic. Through qualitative methods, the research involved in-depth interviews with the company owner to investigate the impact of intrapreneurship on product innovation, customer orientation, and marketing strategies. The results show that intrapreneurship significantly enhances company performance through key mechanisms: skill development via continuous training and education initiatives, effective collaboration that emphasizes strategic discussions and team synergy, and proactive leadership that is inclusive and adaptive. These findings affirm that intrapreneurial practices not only help maintain competitive advantage but also relevance in the dynamic digital era. The implementation of intrapreneurial principles at CultureBasic has proven capable of sustainably boosting product innovation and developing dynamic marketing strategies, which in turn increases customer satisfaction and loyalty, providing significant competitive advantages. The potential impact of these results indicates that applying intrapreneurial principles can drive sustainable and innovative business success across various industries.
Co-Authors Bahri, Efri Syamsul Margo Purnomo Ratih Purbasari, Ratih