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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Manajemen Perhotelan dan Pariwisata
Saputra, Kadek Wira Adi
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Economics, Econometrics & Finance Education Social Sciences

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Analisis Electronic Word of Mouth (e-WOM) dalam Keputusan Menginap: Study Kasus Pengaruh e-WOM Terhadap Keputusan Tamu Menginap di Richland Glamping Bali Juniarta, Pande Putu; Sari, Retno Juwita; Saputra, Kadek Wira Adi; Astawa, I Nengah Dasi
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 6 No. 2 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v6i2.64036

Abstract

Electronic Word of Mouth (eWOM) has a significant impact on the accommodation industry. In today's digital age and increasing reliance on the Internet, reviews and recommendations shared through online platforms play an important role in traveler perception and accommodation choice. The purpose of this study was to analyze the effect of electronic word of mouth on tourists' decision to stay at Richland Glamping Bali. The data source for this research is primary data that comes from the sample, namely tourists who stay at Richland Glamping Bali. Data using a saturated sample by distributing questionnaires to 100 respondents. The method used is simple linear regression analysis. The results show that electronic word of mouth has a positive and significant effect on the decision of guests to stay at Rich Land Glamping Bali with a contribution of 31.6%. The conclusion of this study is that the electronic word of mouth has a positive and significant effect on the guest's decision to stay. Suggestions from researchers for management so that electronic word of mouth owned by Richland Glamping Bali can be used as a strategy to influence tourists' decisions to stay so that room occupancy rates can increase.
Pengaruh Fasilitas dan Kualitas Pelayanan terhadap Kepuasan Tamu Puri Saron Hotel Seminyak Saputra, Kadek Wira Adi; Yani, Ni Wayan Mega Sari Apri
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.13553

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh fasilitas dan kualitas pelayanan terhadap keputusan tamu. Penelitian ini dilakukan pada Puri Saron Hotel Seminyak dengan sampel penelitian yang berjumlah 30 responden yang diambil menggunakan teknik sampling jenuh. Seluruh data yang diperoleh dari distribusi kuisoner layak digunakan, selanjutnya dianalisis menggunakan regresi linier berganda, uji hipotesis (uji t dan uji f). Hasil penelitian menunjukkan bahwa (1) Fasilitas (X1) berpengaruh positif dan signifikan terhadap Keputusan tamu (Y). Hasil ini didasari koefisien regresi Fasilitas (b1X1) yang diperoleh sebesar 0,223 dan T tes = 3,358 pada signifikansi 0,002 (p
Co-Authors I Nengah Dasi Astawa Juniarta, Pande Putu Sari, Retno Juwita Yani, Ni Wayan Mega Sari Apri