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All Journal Jurnal Manajemen Perhotelan dan Pariwisata Buletin Poltanesa Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif
Damiasih
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Journal : Jurnal Manajemen Perhotelan dan Pariwisata

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Optimalisasi Promosi dan Manajerial di Kampung Wisata Pelangi Kota Semarang Rizkiyanti, Dhania Febri; Vitrianto, Primantoro Nur; Damiasih
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 7 No. 2 (2024)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v7i2.78580

Abstract

The city of Semarang has significant tourism potential. However, to optimize the promotion and management of Kampung Wisata Pelangi, Semarang, support from various parties is needed to maximize sustainable tourism potential. Located in the Old Town, this village has become an attractive destination thanks to government initiatives and local community participation. However, there are still challenges regarding infrastructure, waste management, and the quality of tourism services. Through qualitative methods and literature review, this study identifies promotional strategies using social media and the development of an integrated official website to increase visibility and the number of tourist visits. Additionally, effective management approaches are necessary to address infrastructure and waste management challenges, as well as to improve service quality. It is hoped that the results of this research can provide practical guidance for managers and stakeholders in optimizing the potential of Kampung Wisata Pelangi as a superior and sustainable tourist destination.
STRATEGI PENGEMBANGAN FASILITAS PARIWISATA BERBASIS KEBERLANJUTAN DI AIR TERJUN JANTUR INAR KABUPATEN KUTAI BARAT Fadhila, Desi; Isdarmanto; Damiasih
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 8 No. 2 (2025): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v8i2.100745

Abstract

Jantur Inar Waterfall is a potential natural tourism destination located in Nyuatan District, West Kutai Regency, East Kalimantan. Despite its strong natural appeal, the area continues to face various challenges in developing adequate and sustainable tourism facilities. This study aims to formulate a sustainability-based tourism facility development strategy that enhances the quality of the destination while preserving the local environment and cultural heritage. A qualitative approach was employed, with data collected through field observations, in-depth interviews with local communities, tourism managers, and regional government representatives. The findings indicate that the development of tourism facilities in Jantur Inar Waterfall must adhere to sustainable tourism principles, including active community participation, the use of environmentally friendly materials, and proper waste management and nature conservation. The proposed strategies include improving basic infrastructure (such as road access and sanitation facilities), constructing culturally rooted supporting facilities, and strengthening community capacity in participatory tourism governance. With an appropriate and sustainable strategy, Jantur Inar Waterfall holds the potential to become a leading natural tourism destination in West Kutai, offering not only economic benefits but also environmental and socio-cultural harmony for the local community.
Co-Authors Brilliani, Aprillia Danang Prasetyo, Danang Fadhila, Desi Isdarmanto Ningrum, Fresilya Rizkiyanti, Dhania Febri Vitrianto, Primantoro Nur