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All Journal Jurnal Manajemen Perhotelan dan Pariwisata Ulil Albab
Rizkiyanti, Dhania Febri
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Religion Humanities Economics, Econometrics & Finance Education Social Sciences

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Optimalisasi Promosi dan Manajerial di Kampung Wisata Pelangi Kota Semarang Rizkiyanti, Dhania Febri; Vitrianto, Primantoro Nur; Damiasih
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 7 No. 2 (2024)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v7i2.78580

Abstract

The city of Semarang has significant tourism potential. However, to optimize the promotion and management of Kampung Wisata Pelangi, Semarang, support from various parties is needed to maximize sustainable tourism potential. Located in the Old Town, this village has become an attractive destination thanks to government initiatives and local community participation. However, there are still challenges regarding infrastructure, waste management, and the quality of tourism services. Through qualitative methods and literature review, this study identifies promotional strategies using social media and the development of an integrated official website to increase visibility and the number of tourist visits. Additionally, effective management approaches are necessary to address infrastructure and waste management challenges, as well as to improve service quality. It is hoped that the results of this research can provide practical guidance for managers and stakeholders in optimizing the potential of Kampung Wisata Pelangi as a superior and sustainable tourist destination.
Menciptakan Pengalaman Wisata Gastronomi Melalui Daya Tarik Wisata Kuliner Wingko Babat Kota Semarang Rizkiyanti, Dhania Febri; Emeralda, Vionika; Santoso, Rohmat
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 3 No. 2: Januari 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v3i2.2739

Abstract

Sedikitnya informasi tentang strategi pemasaran, partisipasi masyarakat lokal, keberlanjutan, evaluasi pengalaman wisatawan yang khusus berkaitan dengan wisata kuliner wingko babat. Tujuan penulisan memberikan wawasan yang berguna bagi pemangku kepentingan dalam industri kuliner dan pariwisata, serta untuk mempromosikan keberlanjutan dan pertumbuhan sektor pariwisata Kota Semarang. Metode penelitian deskriptif kualitatif. Penelitian akan memfokuskan pada 9 komponen gastronomi seperti cita rasa, tampilan, aroma, tekstur, sejarah, budaya, keberlanjutan, promosi, dan partisipasi komunitas. Wingko babat di Semarang populer dan berdampak baik secara ekonomi dan budaya. Awalnya, banyak yang suka, tapi sekarang kurang diminati karena tren makanan modern. Tapi, masyarakat berusaha lestarikan budaya kuliner ini dengan festival, variasi rasa, dan lainnya. Pabrik utama, Loe Lan Ing, mengelola produksinya dengan baik, meski perlu beberapa perbaikan. Pemilik usaha, Bapak Supriyadi Gondokusumo dan Ibu Kristiani, langsung pantau produksi untuk memastikan kualitas tetap bagus. Keberhasilan produksi ini karena rasa wingko yang tetap autentik sejak dulu.
Co-Authors Damiasih Emeralda, Vionika Santoso, Rohmat Vitrianto, Primantoro Nur