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THE EFFECT OF LIQUIDITY, SOLVENCY, AND PROFITABILITY RATIOS ON FINANCIAL PERFORMANCE IN TELECOMMUNICATION COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE FOR THE 2021-2023 PERIOD Wati, Rafika; Qristin Violinda; Dhea Rizky Amelia
JURNAL BISNIS KOLEGA Vol. 10 No. 1 (2024): Juni
Publisher : STIE-PMCI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57249/jbk.v10i1.150

Abstract

The purpose of this study was to determine the effect of liquidity ratio as measured by current ratio (CR), solvency ratio as measured by debt to equity ratio (DER) and profitability ratio as measured by net profit margin (NPM) on financial performance as measured by return on assets (ROA) in telecommunication companies listed on the IDX for the period 2021-2023. This type of research is quantitative and the population in this study are all telecommunications companies listed on the IDX for the 2021-2023 period, totaling 22 companies with purposive sampling techniques with certain criteria totaling 20 companies for 3 years of observation, totaling 60 samples. This study uses secondary data, namely the financial statements of telecommunications companies for 2021-2023 obtained through the official website www.idx.co.id. The statistical data analysis method used is multiple linear regression which is processed using IBM SPSS Stastistic software. The results showed that current ratio (CR) partially has a significant effect on financial performance, debt to equity ratio (DER) partially has a significant effect on financial performance, and net profit margin (NPM) partially has a significant effect on financial performance in telecommunications companies listed on the IDX for the 2021-2023 period. The adjusted R square value is 38.6%, which means that the variation in financial performance as measured by CR, DER and NPM, while the remaining 61.4% is influenced by other variables outside the research model used in this study
Pelatihan Promosi dan Pemasaran UMKM Melalui Platform E-Commerce di Kelurahan Bugangan, Semarang Ika Menarianti; Shofif S Akbar; I’tishom Al Khoiry; Ernawati Saptaningrum; Dhea Rizky Amelia
Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Vol. 1 No. 4 (2024): Oktober : Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/transformasi.v1i4.743

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia still face various challenges, including access to markets and the lack of skills in utilizing digital technology to expand their market and increase income. With the rise of the digital era, the use of digital technology and e-commerce can be a solution for MSMEs to enhance their competitiveness and expand their market. As consumer behavior shifts towards online shopping, technology-based marketing strategies can become a key driver in boosting the sales of MSME products. E-commerce offers opportunities for everyone to introduce products or services with unlimited marketing reach. Therefore, business organizations must be adept at identifying effective marketing opportunities in the digital era that are both cost-efficient and impactful. The main focus of this community service project is to increase the market share and sales turnover of MSME products in Bugangan Village, Semarang City, through appropriate marketing strategies. The stages of this service begin with preparation. In this stage, the community service team conducts site visits and initial field observations to assess the conditions and challenges faced by the partners directly.  Then, the preparation of materials to be delivered follows. The team prepares materials that are tailored to the needs of Bugangan Village. The third stage is socialization and implementation. As a result of the activities, 20 MSMEs in Bugangan Village, Semarang City, gained knowledge about online or digital marketing, product photography, content creation with Canva, Google My Business, and setting up e-commerce accounts.