Article Per Year (5 Year)
p-Index From 2020 - 2025
0.562
P-Index
This Author published in this journals
All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Green Economics Review
Shofif S Akbar
Unknown Affiliation
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Bahasa Inggris Bagus Roni Setiawan; Efriyani Sumastuti; Shofif S Akbar
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 17 No 1 (2024): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v17i1.1834

Abstract

The essence of this research aims to decide the impact of HR Competence and Work Discipline on MSME performance with Inspiration as a mediator in Semarang City. This research itself was conducted at the Culinary MSME of Semarang City. The research method uses quantitative research. The respondents obtained were 539 respondents who were Culinary MSME business actors in Semarang City. The testing strategy utilized simple random sampling with a total sample of 241 respondents. The analysis technique used is multiple linear regression analysis, for data processing utilizing the assistance of SmartPLS 3.0 SEM software. The research results obtained that HR Competency and Work Discipline meaningfully a positive and significant effect on Motivation with a T-Value > 0.01. Motivation affects positive and significant MSME performance with a T-Value > 0.01.
Pelatihan Promosi dan Pemasaran UMKM Melalui Platform E-Commerce di Kelurahan Bugangan, Semarang Ika Menarianti; Shofif S Akbar; I’tishom Al Khoiry; Ernawati Saptaningrum; Dhea Rizky Amelia
Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Vol. 1 No. 4 (2024): Oktober : Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/transformasi.v1i4.743

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia still face various challenges, including access to markets and the lack of skills in utilizing digital technology to expand their market and increase income. With the rise of the digital era, the use of digital technology and e-commerce can be a solution for MSMEs to enhance their competitiveness and expand their market. As consumer behavior shifts towards online shopping, technology-based marketing strategies can become a key driver in boosting the sales of MSME products. E-commerce offers opportunities for everyone to introduce products or services with unlimited marketing reach. Therefore, business organizations must be adept at identifying effective marketing opportunities in the digital era that are both cost-efficient and impactful. The main focus of this community service project is to increase the market share and sales turnover of MSME products in Bugangan Village, Semarang City, through appropriate marketing strategies. The stages of this service begin with preparation. In this stage, the community service team conducts site visits and initial field observations to assess the conditions and challenges faced by the partners directly.  Then, the preparation of materials to be delivered follows. The team prepares materials that are tailored to the needs of Bugangan Village. The third stage is socialization and implementation. As a result of the activities, 20 MSMEs in Bugangan Village, Semarang City, gained knowledge about online or digital marketing, product photography, content creation with Canva, Google My Business, and setting up e-commerce accounts.
Analisis Fleksibilitas Kerja, Motivasi Kerja, Reward Terhadap Kinerja Driver Transportasi Ojek Online Anggoro Putro; Shofif S Akbar; Qristin Violinda
Green Economics Review Vol. 1 No. 2 (2024)
Publisher : Yayasan Al Ma'arif Dawuhan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the influence of work flexibility, work motivation, and rewards on the performance of Maxim online drivers in Semarang City. The research adopts a quantitative method, with the population consisting of Maxim online drivers in Semarang in 2024. A sample of 100 drivers was selected using Slovin's formula. The sampling technique employed was probability sampling with a random sampling method, where members of the sample were chosen randomly without considering the strata within the population. Data analysis was conducted using SPSS for Windows version 27 software. The results indicate that work flexibility (X1) has a positive and significant effect on the performance of Maxim online drivers in Semarang City (Y) on a partial basis, with a significance value of 0.004. Conversely, work motivation (X2) does not have a significant influence on driver performance, as indicated by a significance value of 0.897. Meanwhile, rewards (X3) demonstrate a positive and significant impact on driver performance, with a significance value of 0.001. These findings underscore the importance of work flexibility and rewards in the context of Maxim online drivers in Semarang. Thus, work flexibility and an effective reward system play a crucial role in enhancing the performance of Maxim online drivers in Semarang. On the other hand, motivation does not significantly influence performance. This suggests that motivation requires a more strategic approach to generate a meaningful impact. Companies could leverage work flexibility and an effective reward system as part of their strategy to boost productivity and job satisfaction among drivers.
Co-Authors Anggoro Putro Bagus Roni Setiawan Dhea Rizky Amelia Efriyani Sumastuti Ernawati Saptaningrum Ika Menarianti, Ika I’tishom Al Khoiry Qristin violinda