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All Journal JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial International Journal of Economics (IJEC)
Ipada, Naziroh Nurul
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Economics, Econometrics & Finance Social Sciences

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ANALISIS MARKETING SYARIAH PADA SISTEM MARKETING SYARIAH HNI-HPAI KOTA JAMBI Ipada, Naziroh Nurul; Rahma, Sri; Anita, Efni
JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Vol 18 No 1 (2024): APRIL 2024
Publisher : Economic Education, University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jpe.v18i1.47060

Abstract

Penelitian ini bertujuan untuk Mengetahui Strategi Marketing Syariah pada Sistem Marketing Syariah PT Halal Network International Herba Penawar Alwahida Indonesia (HNI-HPAI) Cabang Business Center 2 Kota Jambi. Lokasi penelitian ini tepatnya di Jl. Lintas Sumatera No. 65, Kenali Besar, Kecamatan Alam Barajo, Kota Jambi. Penelitian ini termasuk dalam penelitian deskriptif kualitatif, karena bertujuan untuk menggambarkan keadaan dan fenomena dilapangan pada cabang Business Center 2 Kota Jambi dan dalam penelitian ini menggunakan teknik pengumpulan data yaitu dengan wawancara, observasi, dan dokumentasi. Sumber data dalam penelitian ini yaitu data primer wawancara dengan admin cabang HNI-HPAI BC 2, agenstok Manager (M) dan agenstok Executive Director (ED) serta data sekunder dari buku dan jurnal. Hasil penelitian menunjukkan ada 4 strategi marketing yang dilakukan HNI-HPAI Cabang BC 2 Kota Jambi yaitu Product (Produk), Price (Harga), Place (Tempat) dan Promotion (Promosi) yang telah mengikuti pedoman syariat Islam. Kendala pada Strategi yang dilakukan HNI-HPAI Cabang Business Center 2 Kota Jambi ini adanya keluhan dari agenstok perihal komplain dari konsumen soal perbandingan harga produk HNI HPAI dengan produk lain dan sulitnya agenstok dalam menarik minat konsumen baru.
The Influence of Product Quality and Marketing Strategy Management on Consumer Satisfaction and Customer Loyalty with the Use of Wardah Skincare Products in Jambi City Putri, Nadya Eka; Halimah, Sri; Habibi, Rifqi; Dewananta, Pandu; Ipada, Naziroh Nurul; Labaika, Ratna; Fusfita, Nurlia; Agusriandi, Agusriandi
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1133

Abstract

Beauty care has become a crucial necessity in modern society, not only for enhancing appearance but also for skin health. The inundation of the market with beauty products and advertisements creates a strong urge for individuals, especially women, to consume beauty products and services for desired appearances. In efforts to attract consumers, beauty business owners strive to provide the best services to fulfill consumer satisfaction. Consumer satisfaction becomes the primary focus for consumer- oriented companies, with consumer loyalty formed from a combination of satisfaction and complaint handling. Consumers, as key players in the business ecosystem, play a significant role in determining product acceptance in the market. Product quality is a crucial factor in creating customer loyalty, with perceived quality by customers playing a crucial role in enhancing satisfaction and ultimately strengthening customer loyalty. Therefore, a deep understanding of consumer needs and preferences, along with efforts to maintain high product quality, is key to successfully building long-term customer loyalty.
The Influence of Product Quality and Marketing Strategy Management on Consumer Satisfaction and Customer Loyalty with the Use of Wardah Skincare Products in Jambi City Putri, Nadya Eka; Halimah, Sri; Habibi, Rifqi; Dewananta, Pandu; Ipada, Naziroh Nurul; Labaika, Ratna; Fusfita, Nurlia; Agusriandi, Agusriandi
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1133

Abstract

Beauty care has become a crucial necessity in modern society, not only for enhancing appearance but also for skin health. The inundation of the market with beauty products and advertisements creates a strong urge for individuals, especially women, to consume beauty products and services for desired appearances. In efforts to attract consumers, beauty business owners strive to provide the best services to fulfill consumer satisfaction. Consumer satisfaction becomes the primary focus for consumer- oriented companies, with consumer loyalty formed from a combination of satisfaction and complaint handling. Consumers, as key players in the business ecosystem, play a significant role in determining product acceptance in the market. Product quality is a crucial factor in creating customer loyalty, with perceived quality by customers playing a crucial role in enhancing satisfaction and ultimately strengthening customer loyalty. Therefore, a deep understanding of consumer needs and preferences, along with efforts to maintain high product quality, is key to successfully building long-term customer loyalty.
Co-Authors Agusriandi, Agusriandi Anita, Efni Dewananta, Pandu Fusfita, Nurlia Habibi, Rifqi Halimah, Sri Labaika, Ratna Nadya Eka Putri Rahma, Sri