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Analysis of Leading Sectors in Padang Pariaman District and West Sumatra Province Using Methods (DLQ, SLQ, and Shift Share) Ramadhani, Febi; Voni, Salsa; Nikmah, Isnadiatun; Sari, Puspa; Labaika, Ratna; Hardianti, Khustiah; Mutia, Agustina
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.967

The current complex regional development has encouraged intense competition between regions. To improve people's welfare, local governments need to increase the competitiveness of their regions. the measure of measuring regional economic growth is known as the Gross Regional Domestic Product (GDP). The purpose of the research conducted by the current author is to measure differences in the development of economic growth in the province of West Sumatra and the districts/cities of West Pasaman using the SLQ & DLQ analytical method, analysis shift shares. This study uses a quantitative descriptive approach. The data used are secondary data, namely research data obtained from the Central Statistics Agency (BPS) of West Sumatra Province and West Pasaman Regency/City in the form of Gross Regional Domestic Product (GRDP) data on the basis of constant prices (ADHK). ). The data used are 2018 & 2022, namely research by analyzing the data tested statistically and interpreting them in the form of descriptive sentences. Results from SLQ & DLQ analysts Based on the combined results of SLQ and DLQ analysis during the 2018 & 2022 observation period, the DLQ value> 1. This means that almost all economic sectors have the potential for faster development, and other economic sectors have a DLQ <1, which means that a commodity or sector with a score less than one is not a regional leading sector and still needs special attention for development.

The Influence of Product Quality and Marketing Strategy Management on Consumer Satisfaction and Customer Loyalty with the Use of Wardah Skincare Products in Jambi City Putri, Nadya Eka; Halimah, Sri; Habibi, Rifqi; Dewananta, Pandu; Ipada, Naziroh Nurul; Labaika, Ratna; Fusfita, Nurlia; Agusriandi, Agusriandi
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1133

Beauty care has become a crucial necessity in modern society, not only for enhancing appearance but also for skin health. The inundation of the market with beauty products and advertisements creates a strong urge for individuals, especially women, to consume beauty products and services for desired appearances. In efforts to attract consumers, beauty business owners strive to provide the best services to fulfill consumer satisfaction. Consumer satisfaction becomes the primary focus for consumer- oriented companies, with consumer loyalty formed from a combination of satisfaction and complaint handling. Consumers, as key players in the business ecosystem, play a significant role in determining product acceptance in the market. Product quality is a crucial factor in creating customer loyalty, with perceived quality by customers playing a crucial role in enhancing satisfaction and ultimately strengthening customer loyalty. Therefore, a deep understanding of consumer needs and preferences, along with efforts to maintain high product quality, is key to successfully building long-term customer loyalty.

Analysis of Leading Sectors in Padang Pariaman District and West Sumatra Province Using Methods (DLQ, SLQ, and Shift Share) Ramadhani, Febi; Voni, Salsa; Nikmah, Isnadiatun; Sari, Puspa; Labaika, Ratna; Hardianti, Khustiah; Mutia, Agustina
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.967

The current complex regional development has encouraged intense competition between regions. To improve people's welfare, local governments need to increase the competitiveness of their regions. the measure of measuring regional economic growth is known as the Gross Regional Domestic Product (GDP). The purpose of the research conducted by the current author is to measure differences in the development of economic growth in the province of West Sumatra and the districts/cities of West Pasaman using the SLQ & DLQ analytical method, analysis shift shares. This study uses a quantitative descriptive approach. The data used are secondary data, namely research data obtained from the Central Statistics Agency (BPS) of West Sumatra Province and West Pasaman Regency/City in the form of Gross Regional Domestic Product (GRDP) data on the basis of constant prices (ADHK). ). The data used are 2018 & 2022, namely research by analyzing the data tested statistically and interpreting them in the form of descriptive sentences. Results from SLQ & DLQ analysts Based on the combined results of SLQ and DLQ analysis during the 2018 & 2022 observation period, the DLQ value> 1. This means that almost all economic sectors have the potential for faster development, and other economic sectors have a DLQ <1, which means that a commodity or sector with a score less than one is not a regional leading sector and still needs special attention for development.

The Influence of Product Quality and Marketing Strategy Management on Consumer Satisfaction and Customer Loyalty with the Use of Wardah Skincare Products in Jambi City Putri, Nadya Eka; Halimah, Sri; Habibi, Rifqi; Dewananta, Pandu; Ipada, Naziroh Nurul; Labaika, Ratna; Fusfita, Nurlia; Agusriandi, Agusriandi
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1133

Beauty care has become a crucial necessity in modern society, not only for enhancing appearance but also for skin health. The inundation of the market with beauty products and advertisements creates a strong urge for individuals, especially women, to consume beauty products and services for desired appearances. In efforts to attract consumers, beauty business owners strive to provide the best services to fulfill consumer satisfaction. Consumer satisfaction becomes the primary focus for consumer- oriented companies, with consumer loyalty formed from a combination of satisfaction and complaint handling. Consumers, as key players in the business ecosystem, play a significant role in determining product acceptance in the market. Product quality is a crucial factor in creating customer loyalty, with perceived quality by customers playing a crucial role in enhancing satisfaction and ultimately strengthening customer loyalty. Therefore, a deep understanding of consumer needs and preferences, along with efforts to maintain high product quality, is key to successfully building long-term customer loyalty.

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