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PENGARUH JUMLAH TENAGA KERJA DAN PENDAPATAN ASLI DAERAH (PAD) TERHADAP PERTUMBUHAN EKONOMI DI PROVINSI JAMBI (TAHUN 2018-2022) Nur Aini, Mariska; Ningsih, Putri Apria; Fusfita, Nurlia
Jurnal Akuntansi Kompetif Vol. 7 No. 2 (2024): Inovasi, Risiko, dan Kinerja Keuangan: Perspektif Akuntansi Terkini
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/akuntansikompetif.v7i2.1706

Abstract

This study aims to determine the effect of Jambi Province's economic growth on the number of workers and local revenue. This quantitative research uses secondary data from the Central Statistics Agency (BPS) and the Directorate General of Financial Balance (DJPK) for the 2018–2022 period. This data consists of time series and cross-sections. The Random Effect Model (REM) panel data regression method is used. The results of this research show that the t test influences the economic growth of Jambi Province positively and significantly, while the f test shows that the number of workers and local income influence the economic growth of Jambi Province simultaneously or simultaneously. Keywords: Labor, Regional Original Income, Economic Growth
PENGARUH CELEBRITY ENDORSMENT, VARIASI PRODUK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN CASE HANDPHONE DI INSTAGRAM ANYACOLECTION Agustina, Ayu; Fusfita, Nurlia; Novriza, Eri
Jurnal Riset Manajemen dan Akuntansi Vol. 3 No. 3 (2023): Desember: Jurnal Riset Manajemen dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurima.v3i3.2449

Abstract

The purpose of this research is to examine the effect of celebrity endorsements, product variety, and product quality on the decision to purchase a mobile phone case at anyacollection_. The population and sample used in this study were coustemers from the anyacolection_ online shop who had bought cell phone case products at anyacolection_. Data collection was carried out by distributing questionnaires with Likert scale measurements. Then, the data testing techniques used in this study were validity and reliability tests, R-Squer tests, and hypothesis testing through bootstrapping using Smart PLS 3.0 software. The results showed that celebrity endorsements and product quality had a positive and significant effect on purchasing decisions, while product variations had a negative effect on purchasing decisions. The better the promotion and the level of product quality, the more it will influence the decision to buy a cellphone case at the anyacollection_ online shop
ANALISIS PERBANDINGAN STRATEGI PEMASARAN DAN KEPUASAN KONSUMEN BUTIK L BY LAUDYA CYNTHIA BELLA DAN BUTIK AUDIRA DI KOTA JAMBI Sagita, Leni; Isma, As’ad; Fusfita, Nurlia
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 2 No. 3 (2022): DESEMBER : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v2i3.916

Abstract

Pada saat ini fashion Muslim sedang mengalami perkembangan yang signifikan, setiap toko berusaha menghadirkan produk-produk unggulan yang sesuai dengan trend yang sedang terjadi di pasaran dan diminati para konsumen. Semakin banyaknya pilihan membuat konsumen bingung untuk menentukan membeli produk yang mana. Strategi pemasaran dan kepuasan konsumen menjadi pembanding bagi konsumen agar dapat mengetahui perbedaan antara toko satu dengan toko lainnya. Penelitian ini bertujuan untuk mengetahui dan menganalisis perbedaan strategi pemasaran dan kepuasan konsumen Butik L By Laudya Cynthia Bella dan Butik Audira di Kota Jambi. Pengumpulan data dilakukan dengan cara penyebaran kuesioner dan wawancara. Jenis penelitian dalam penelitian ini adalah penelitian kuantitatif komparatif. Metode analisis yang digunakan adalah uji independent sample t-test. Hasil uji independent sample t-test menunjukkan bahwa nilai sig. (2-tailed) sebesar 0,000 < 0,05 yang berarti terdapat perbedaan yang signifikan antara strategi pemasaran Butik L By Laudya Cynthia Bella dan Butik Audira. Untuk kepuasan konsumen, diperoleh nilai sig. (2-tailed) sebesar 0,467 > 0,05 yang berarti tidak terdapat perbedaan yang signifikan antara kepuasan konsumen Butik L By Laudya Cynthia Bella dan Butik Audira.
Strengthening Community Economic Independence Through Malaysia Sharia Microfinance Institutions As’ad; Rosmanidar, Elyanti; Kusnadi, Dedek; Fusfita, Nurlia; Rahma, Sri; Ramadhani, Febi; Kunnuzi; Delvianti, Sintia; Al Hawari, Rifqy Habibi
IJCS: International Journal of Community Service Vol. 1 No. 2 (2022): IJCS: International Journal of Community Service
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v1i2.484

Abstract

This research aims to investigate the role of sharia microfinance institutions in strengthening the economic independence of communities in Malaysia. The main focus of this research is to analyze the contribution of sharia microfinance institutions in increasing financial access for society, especially in the context of sharia economics. The research method used is descriptive analysis by collecting primary data through interviews and secondary data from related literature. It is hoped that the findings from this research will provide in-depth insight into how sharia microfinance institutions can be an effective instrument in building the economic independence of communities in Malaysia, as well as provide relevant policy recommendations to support the development of the sharia economic sector more broadly
Community Financial Management Training to Create an Independent Prosperous Village M. Nazori; Rafidah; Rosmanidar, Elyanti; Kusnadi, Dedek; Mutia, Agustina; Usdeldi; Fusfita, Nurlia; Subhan, Muhammad; Anita, Efni; Rahma, Sri; Nofriza, Eri; Alawiyah, Rabiyatul; Rahman, Sakinah
IJCS: International Journal of Community Service Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v3i1.536

Abstract

Financial management plays an important role in promoting independence and prosperity in communities, especially in rural areas where economic resources are often limited. This paper explores the importance of community financial management training as a catalyst for creating independent and prosperous villages. By equipping community members with important financial literacy skills, such as budgeting, savings, and investment strategies, villages can better manage their resources and increase their economic stability. This training focuses on empowering community leaders and residents to understand basic financial concepts and implement sustainable financial practices adapted to their local context. Through workshops, seminars, and practical exercises, participants learn to develop financial plans, identify potential sources of income, and reduce financial risks. In addition, this training emphasizes the importance of transparent financial governance and accountability to build trust and cooperation within the community. In addition, case studies and success stories from similar initiatives show the positive impact of financial management training on village development. These examples illustrate how better financial decision making can lead to increased household income, better infrastructure development, and higher social welfare. Ultimately, the goal is to create self-sufficient villages that can develop independently by utilizing their resources effectively and responsibly.
Women's Empowerment Based on Digital Financial Skills Rafidah; Rosmanidar, Elyanti; Anita, Efni; Mutia, Agustina; Kusnadi, Dedek; Fusfita, Nurlia; Rahma, Sri; Permata, Tika Agu; Husen, Muhammad; Andriana, Nirhamni; Yuniar, Vita
IJCS: International Journal of Community Service Vol. 2 No. 1 (2023): IJCS: International Journal of Community Service
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v2i1.810

Abstract

Achieving gender equality and economic independence. These programs aim to increase women's access to financial services, promote entrepreneurship, and facilitate economic participation through the use of digital technology. By providing training in personal financial management, e-commerce, and online banking applications, women can overcome traditional barriers such as limited access and cultural norms that limit their financial inclusion. This research explores the transformational potential of these empowerment programs, highlighting the importance of cross-sector collaboration and supporting policies to achieve the full potential of women's empowerment through digital financial skills.
Analysis of Effectiveness and Efficiency in MSME Management for Increasing Income in Mendalo Darat Village, Muaro Jambi Rafidah, Rafidah; M. Nazori; Rosmanidar, Elyanti; Mutia, Agustina; Usdeldi, Usdeldi; Anita, Efni; Fusfita, Nurlia; Rahma, Sri; M. Subhan; Nofriza, Eri; Alawiyah, Rabiyatul
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.608

Abstract

The problem in this study is the decline in the income level of MSME actors during the Covid-19 pandemic, one of the reasons for this is the lack of effectiveness and efficiency of financial management in their businesses, business actors feel they do not understand how to make policies in managing their business finances. The purpose of this study is to determine the effectiveness and efficiency of MSME Mendalo Darat in increasing income and to find out what obstacles are experienced by MSME Mendalo Darat actors in efforts to increase income. The type of method in this study is field/qualitative research. The income of MSME Mendalo Darat has decreased in the Covid-19 era so that e-commerce has a positive impact on the income of  MSME Mendalo Darat.
An Overview of the Palm Oil Plantation Industry and its Social Impact on Local Communities in Jambi Province, Sumatra, Indonesia Aziz, Arfan; Armaz, Eja; Rafidah, Rafidah; M. Nazori; Rosmanidar, Elyanti; Mutia, Agustina; Usdeldi, Usdeldi; Anita, Efni; Fusfita, Nurlia; Rahma, Sri; M. Subhan; Nofriza, Eri; Alawiyah, Rabiyatul
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.839

Abstract

This study aims to provide a comprehensive overview of the palm oil plantation industry and its social impacts on local communities in Jambi Province, Sumatra, Indonesia. Palm oil plantations have become an important economic sector in the region, contributing significantly to the local and national economy. However, on the other hand, the expansion of this industry has also given rise to a variety of complex social and environmental problems. This study uses a qualitative approach with in-depth interviews, field observations, and document analysis to examine the socio-economic impacts on local communities. The results show an increase in the economic welfare of local communities through job creation and infrastructure improvements. However, negative impacts such as land conflicts, environmental degradation, and changes in culture and traditional livelihoods were also found. This study underlines the need for more sustainable and equitable policies in the management of palm oil plantations to minimize negative impacts on local communities and the environment in Jambi Province.
The Influence of Product Quality and Marketing Strategy Management on Consumer Satisfaction and Customer Loyalty with the Use of Wardah Skincare Products in Jambi City Putri, Nadya Eka; Halimah, Sri; Habibi, Rifqi; Dewananta, Pandu; Ipada, Naziroh Nurul; Labaika, Ratna; Fusfita, Nurlia; Agusriandi, Agusriandi
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1133

Abstract

Beauty care has become a crucial necessity in modern society, not only for enhancing appearance but also for skin health. The inundation of the market with beauty products and advertisements creates a strong urge for individuals, especially women, to consume beauty products and services for desired appearances. In efforts to attract consumers, beauty business owners strive to provide the best services to fulfill consumer satisfaction. Consumer satisfaction becomes the primary focus for consumer- oriented companies, with consumer loyalty formed from a combination of satisfaction and complaint handling. Consumers, as key players in the business ecosystem, play a significant role in determining product acceptance in the market. Product quality is a crucial factor in creating customer loyalty, with perceived quality by customers playing a crucial role in enhancing satisfaction and ultimately strengthening customer loyalty. Therefore, a deep understanding of consumer needs and preferences, along with efforts to maintain high product quality, is key to successfully building long-term customer loyalty.
ANALISIS PERSEPSI PETANI KARET TERHADAP PEMBIAYAAN DI PERBANKAN SYARIAH (Studi Kasus Masyarakat Kecamatan Bangko Barat Kabupaten Merangin) Putri, Andini; Putra Hafiz, Ahsan; Fusfita, Nurlia
MARGIN: Journal of Islamic Banking Vol 4 No 1 (2024): MARGIN JOURNAL OF ISLAMIC BANKING
Publisher : UIN Sulthan Thaha Saifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/margin.v4i1.2340

Abstract

Bank syariah dalam mendorong  perekonomian di Indonesia dapat dilakukan dalam berbagai bidang usaha perekonomian salah satunya dalam sektor pertanian. Keterbatasan modal dan sulitnya akses untuk mendapatkan fasilitas pembiayaan menjadi salah satu permasalahan utama yang di hadapi sebagian besar petani di Indonesia.Tujuan penelitian ini adalah (1) untuk mengetahui bagaimana padangan petani karet terhadap pembiayaan di perbankan syariah. (2) untuk mengetahui kendala yang dihadapi petani karet dalam melakukan pembiayaan diperbankan syariah. Penelitian ini termasuk penelitian kualitatif dengan metode pengumpulan data melalui observasi, wawancara dan dokumentasi.Data yang diambilkan pun berupa data primer dan data sekunder.Pemilihan  informan sebagai sumber data dalam penelitian atas subjek yang menguasai masalah, memiliki data dan bersedia memberi informasi. Informan pada penelitan ini adalah pimpinan di Bank Syariah Indonesia, bapak camat kecematan bangko barat dan beberapa masyarakat petani karet di kecamatan bangko barat. Hasil penelitian menjelaskan bahwa: (1) padangan masyarakat petani karet terhadap pembiayaan di perbankan syariah,  masyarakat petani karet dikecematan bangko barat sudah mengetahui pembiayaan di perbankan syariah tetapi belum mengetahui betul pembiayaan di keuangan syariah sehingga masyarakat lebih memilih bank konvesional di bandingkan bank syariah.(2)kendala yang di hadapi petani karet dalam melakukan pembiayaan diperbankan syariah pertama karena faktor lingkungan, kedua faktor proses administrasi, ketiga faktor jaminan(anggunan). Untuk masyarakat petani karet diharapkan dapat menggunakan pembiayaan yang didapat sebaik mungkin sebagai salah satu solusi untuk mengatasi masalah kekurangan modal dalam pengembangan disektor pertanian indonesia.