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All Journal Amalee: Indonesian Journal of Community Research & Engagement International Journal of Business, Law, and Education
Laksmono, Rendro
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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Community Empowerment through Utilization of Rice Husk Waste in Cirebon Regency Rusmayadi, Gusti; Iffah, Nur; Ninasari, Anita; Laksmono, Rendro; Rais, Rinovian; Indriyani, Indriyani
Amalee: Indonesian Journal of Community Research and Engagement Vol 4 No 2 (2023): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v4i2.3012

Abstract

The amount of rice production in Indonesia every year is always increasing. The results of the rice mill produce waste material, namely husks. Along with the increase in rice production, the amount of rice husk waste has also increased. The purpose of this service is to assist the community in utilizing husk waste to make a useful product. The approach used in implementing the KKN program for the people of Jagapura Kulon Village, Gegesik District, Cirebon Regency, is a Participatory Rural Appraisal (PRA) with five stages of design thinking. The dedication results show that the shoe rack and sandals that will be made use eco-friendly materials that use the waste from rice husks. The culture of reuse, reduce and recycle must also be applied to organic waste to reduce the use of new materials or materials. The manufacture of shoe and sandal racks is also expected to reduce the felling of trees used to make conventional shoe racks made of wood. Through RASENDAL products, we can reduce the use of new materials using unused waste.
The Relationship Between Corporate Social Responsibility, Brand Image, and Customer Loyalty: A Case Study of Le Minerale Consumers Laksmono, Rendro; Purnama, Kusna Djati
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.796

Abstract

This study investigates the relationships between Corporate Social Responsibility (CSR), Brand Image, and Customer Loyalty among consumers of Le Minerale, a prominent bottled water brand. Using a sample of 500 respondents, we employed regression analysis to test four hypotheses. The findings reveal that CSR significantly enhances both Brand Image and Customer Loyalty. Moreover, Brand Image mediates the relationship between CSR and Customer Loyalty, indicating that the positive impact of CSR on customer loyalty is maximized through a strong brand image. These results underscore the strategic importance of CSR in brand management and its role in fostering customer loyalty. Companies that effectively integrate and communicate their CSR initiatives can create a favorable brand image, thereby enhancing customer loyalty. The study contributes to the literature by providing empirical evidence of the mediating role of Brand Image in the CSR-customer loyalty relationship and offers practical insights for companies aiming to leverage CSR for competitive advantage.
Co-Authors Anita Ninasari Gusti Rusmayadi Iffah, Nur Indriyani Indriyani Kusna Djati Purnama Rais, Rinovian