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All Journal Amalee: Indonesian Journal of Community Research & Engagement International Journal of Business, Law, and Education Journal of Artificial Intelligence and Digital Business
Laksmono, Rendro
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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Community Empowerment through Utilization of Rice Husk Waste in Cirebon Regency Rusmayadi, Gusti; Iffah, Nur; Ninasari, Anita; Laksmono, Rendro; Rais, Rinovian; Indriyani, Indriyani
Amalee: Indonesian Journal of Community Research and Engagement Vol 4 No 2 (2023): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v4i2.3012

Abstract

The amount of rice production in Indonesia every year is always increasing. The results of the rice mill produce waste material, namely husks. Along with the increase in rice production, the amount of rice husk waste has also increased. The purpose of this service is to assist the community in utilizing husk waste to make a useful product. The approach used in implementing the KKN program for the people of Jagapura Kulon Village, Gegesik District, Cirebon Regency, is a Participatory Rural Appraisal (PRA) with five stages of design thinking. The dedication results show that the shoe rack and sandals that will be made use eco-friendly materials that use the waste from rice husks. The culture of reuse, reduce and recycle must also be applied to organic waste to reduce the use of new materials or materials. The manufacture of shoe and sandal racks is also expected to reduce the felling of trees used to make conventional shoe racks made of wood. Through RASENDAL products, we can reduce the use of new materials using unused waste.
The Relationship Between Corporate Social Responsibility, Brand Image, and Customer Loyalty: A Case Study of Le Minerale Consumers Laksmono, Rendro; Purnama, Kusna Djati
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.796

Abstract

This study investigates the relationships between Corporate Social Responsibility (CSR), Brand Image, and Customer Loyalty among consumers of Le Minerale, a prominent bottled water brand. Using a sample of 500 respondents, we employed regression analysis to test four hypotheses. The findings reveal that CSR significantly enhances both Brand Image and Customer Loyalty. Moreover, Brand Image mediates the relationship between CSR and Customer Loyalty, indicating that the positive impact of CSR on customer loyalty is maximized through a strong brand image. These results underscore the strategic importance of CSR in brand management and its role in fostering customer loyalty. Companies that effectively integrate and communicate their CSR initiatives can create a favorable brand image, thereby enhancing customer loyalty. The study contributes to the literature by providing empirical evidence of the mediating role of Brand Image in the CSR-customer loyalty relationship and offers practical insights for companies aiming to leverage CSR for competitive advantage.
Community Empowerment through Utilization of Rice Husk Waste in Cirebon Regency Rusmayadi, Gusti; Iffah, Nur; Ninasari, Anita; Laksmono, Rendro; Rais, Rinovian; Indriyani, Indriyani
Amalee: Indonesian Journal of Community Research and Engagement Vol. 4 No. 2 (2023): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v4i2.3012

Abstract

The amount of rice production in Indonesia every year is always increasing. The results of the rice mill produce waste material, namely husks. Along with the increase in rice production, the amount of rice husk waste has also increased. The purpose of this service is to assist the community in utilizing husk waste to make a useful product. The approach used in implementing the KKN program for the people of Jagapura Kulon Village, Gegesik District, Cirebon Regency, is a Participatory Rural Appraisal (PRA) with five stages of design thinking. The dedication results show that the shoe rack and sandals that will be made use eco-friendly materials that use the waste from rice husks. The culture of reuse, reduce and recycle must also be applied to organic waste to reduce the use of new materials or materials. The manufacture of shoe and sandal racks is also expected to reduce the felling of trees used to make conventional shoe racks made of wood. Through RASENDAL products, we can reduce the use of new materials using unused waste.
The Use of Artificial Intelligence to Improve Digital Marketing Strategies for MSMEs in Indonesia Laksmono, Rendro; Zulfikri, Agung; Priyana, Yana
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3256

Abstract

This study explores the application of Artificial Intelligence (AI) in enhancing digital marketing strategies among Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. As digital transformation accelerates globally, MSMEs face growing pressure to adopt innovative technologies to remain competitive. However, challenges such as limited financial resources, low digital literacy, and lack of strategic understanding often hinder effective adoption. Using a qualitative approach, this research conducted in-depth interviews with five MSME owners from various sectors—including food and beverage, fashion, creative design, handicrafts, and online education—who have integrated AI tools into their marketing operations. The findings reveal that AI technologies such as chatbots, predictive analytics, recommendation systems, and automated advertising significantly improve marketing efficiency, customer engagement, and data-driven decision-making. Nonetheless, barriers persist, including high implementation costs, limited technical expertise, and data privacy concerns that restrict broader utilization. The study concludes that successful AI integration among MSMEs depends on three key factors: technological accessibility, organizational readiness, and supportive policy environments. These findings emphasize the strategic role of AI as a catalyst for digital competitiveness and sustainable business growth. Therefore, continuous digital training, affordable AI tools, and strong government–industry collaboration are essential to empower MSMEs in Indonesia’s evolving digital economy.
Co-Authors Anita Ninasari Gusti Rusmayadi Iffah, Nur Indriyani Indriyani Kusna Djati Purnama Priyana, Yana Rais, Rinovian Zulfikri, Agung