Garuda - Garba Rujukan Digital

Empowering Coastal Women Tourism Business Actors Based on Bank Indonesia's Go Digital Application in Kupang City Manafe, Mesri Welhelmina Nisriani; Seseli, Eka Merdekawati Imelda; Kase, Marce Sherly; Fanggidae, Herny Constantia; Mbate, Maromi Merlin
Amalee: Indonesian Journal of Community Research and Engagement Vol 5 No 1 (2024): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v5i1.3762

Student-based community service for female coastal culinary entrepreneurs in the tourism sector at Warna Beach, Kupang City is carried out because economically they are the group of business actors most vulnerable to the impact of Covid 19. This service activity aims to provide solutions based on situation analysis through socialization, training, and mentoring. e-financing, e-Payment, e-commerce, Go Digital Bank Indonesia in order to maintain the sustainability of MSMEs and in the long term it is hoped that it can encourage sustainable marine tourism. The method used is Participatory Action Research (PAR). The output target is to increase the knowledge and skills of 16 tourism business partners in using digital applications so that they are able to compete on a local scale. This service activity supports the achievement of main work indicators with a focus on serving the MBKM era on the use of digital technology, sustainability of the green economy, and encouraging the revival of the tourism sector. The achievement of this activity is that 16 partners have been able to carry out digital financial management using the SI APIK application. 16 Partners already have Facebook accounts, WA for business, Grab food, and Open Warung. These accounts have been used to conduct online marketing for each partner. Achieved 50% use of non-cash payments due to problems with several unbanked partners.

SUSTAINABLE COMPETITIVE ADVANTAGE MODEL OF UMKM: THE EXISTENCE OF TECHNOLOGICAL INNOVATION AND MARKET ORIENTATION AS A PREDICTOR Setyawati, Amelia; Seseli, Eka Merdekawati Imelda; Kusuma, Rr. Chusnu Syarifa Diah; Setyawati, Christina Yanita
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 11 No. 1 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v11i1.495

The main objective of the research is to analyze the effect of technological innovation and market orientation on sustainable competitive advantage. The sample in this study amounted to 180 respondents, determined by the convenience sampling approach. Data collection uses a questionnaire instrument which is then distributed online. Data analysis uses the SPSS application by displaying data processing results through research instrument tests with validity and reliability tests, multiple regression analysis, coefficient of determination, and hypothesis testing. Based on the results of data analysis, it is stated that technological innovation and market orientation have a positive and significant effect on sustainable competitive advantage. The research implications explain that it is important for SMEs to improve their ability to adopt new technologies and develop technological innovations needed in their business. MSMEs can seek assistance from various sources, such as governments, business organizations, and financial institutions, to access the resources and information needed to adopt new technologies and develop technological innovations that can help them gain a competitive advantage. Furthermore, to overcome the problem of market orientation in MSMEs, efforts are needed to increase understanding of market needs, utilize market research, focus on market needs and wants, have a clear marketing strategy, and increase available resources

ANALYSIS OF MSME BUSINESS PERFORMANCE IN THE ERA OF INDUSTRIAL REVOLUTION 4.0: CASE STUDY ON MSME IN THE CULINARY SECTOR Setyawati, Amelia; Mustikarini, Carolina Novi; Kusuma, Rr. Chusnu Syarifa Diah; Seseli, Eka Merdekawati Imelda
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 11 No. 2 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v11i2.541

Implementing innovation by MSME actors can be done by improving the quality of products or services, for example, by improving the production process or using more efficient technology to increase productivity and business effectiveness. The research aims to analyze the influence of innovation capability and technological innovation on business performance. The sample in this study consisted of 90 respondents from MSME actors in the culinary sector in Indonesia who were determined using a convenience sampling approach. Data collection uses a questionnaire instrument which is then distributed online. Data analysis uses the SPSS application by displaying data processing results through testing research instruments with validity and reliability tests, multiple regression analysis, coefficient of determination and hypothesis testing. Based on the results of data analysis, it is stated that innovation capability and technological innovation have a positive and significant effect on business performance. The research implications suggest that this research provides theoretical insights and practical views that can help MSMEs in the culinary sector in making strategic decisions. The implications of this research can help MSMEs improve their innovation capabilities, optimize the use of technology, and ultimately improve their overall business performance.

STUDYING THE RELATIONSHIP MODEL BETWEEN VIRAL MARKETING AND e-WOM TOWARDS CUSTOMER LOYALTY LOCALOKA PLATFORM: A QUANTITATIVE APPROACH IN THE CREATIVE INDUSTRY Kusuma, Rr. Chusnu Syarifa Diah; Farida, Farida; Seseli, Eka Merdekawati Imelda; Agwa, Terwase Richard
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 13 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v13i1.729

In today's digital era, marketing strategies that rely on the power of rapid message dissemination through social media and consumer networks play an important role in shaping customer perceptions and behaviour. This study examines the relationship model between viral marketing, electronic word-of-mouth (e-WOM), and customer trust towards customer loyalty on the Lokaloka platform, a digital marketplace operating in the creative industry sector. A quantitative approach was used in this study by distributing questionnaires to 200 respondents who are active users of the Lokaloka platform. Data analysis used the Structural Equation Modeling (SEM) method to test the direct and indirect relationships between variables. The results of the data analysis show that viral marketing, e-WOM, and customer trust have a significant influence on customer loyalty. The implications of this study indicate that creative industry platform managers such as Lokaloka need to strengthen community-based marketing strategies and content that is easily shared virally, as well as encourage positive interactions between users through e-WOM. In addition, building and maintaining customer trust is key to creating long-term loyalty. These findings are expected to contribute to developing a more effective digital marketing model in the Indonesian creative industry sector.

Principles of Developing “V-I-S-U-A-L-S” Media in Teaching English to Young Learners at SD GMIT Oepura Hambandima, Erny Selfina Nggala; Seseli, Eka Merdekawati Imelda
ETERNAL (English Teaching Journal) Vol. 16 No. 2 (2025): August
Publisher : Prodi Pendidikan Bahasa Inggris, FPBS, Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/eternal.v16i2.1602

Abstract. This research aims to help EYL teachers utilize the media to achieve learning goals. The learning process becomes fun, students are pro-active in learning, the material is easy to understand and there is interaction between teachers and students. The research was conducted in the SD GMIT Oepura, where the researcher taught the elementary students using EYL media which EYL students have made. This focuses on how the elementary students respond to the media itself whether the media interacted with them or not. The research data was collected through observation. Analysis was carried out through analytical descriptive methods and qualitative content analysis. Research on this topic is about V-I-S-U-A-L-S which stands for visible, interesting, simple, useful, accurate, legitimate, and structured, was obtained from (1.) Media create a memorable learning experience, understand complex and abstract concepts through colorful images, grab attention, and encourage active participation. (2.) Psychologically, the v-i-s-u-a-l-s media development provides meaningful experiences, and builds the young learners’ creativity by overcoming limitations of time, space, and energy that make the learning more interactive, improving the quality of their learning outcomes. (3.) V-i-s-u-a-l-s media helps students understand difficult material, making the learning process more interesting and varied, and making students more active in class. (4.) V-i-s-u-a-l-s media builds students’ creativity to develop their interaction easily between teachers and students so that learning activities are more effective and efficient. (5.) V-i-s-u-a-l-s media stimulated young learners to learn more actively. (6.) V-i-s-u-a-l-s media helps the teaching and learning process with various benefits, such as reducing obstacles in the learning process, assisting teachers in providing explanations of learning material, helping students absorb lesson material more deeply, helping students think concretely, and helping students build creativity.

Empowering Coastal Women Tourism Business Actors Based on Bank Indonesia's Go Digital Application in Kupang City Manafe, Mesri Welhelmina Nisriani; Seseli, Eka Merdekawati Imelda; Kase, Marce Sherly; Fanggidae, Herny Constantia; Mbate, Maromi Merlin
Amalee: Indonesian Journal of Community Research and Engagement Vol. 5 No. 1 (2024): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v5i1.3762

Student-based community service for female coastal culinary entrepreneurs in the tourism sector at Warna Beach, Kupang City is carried out because economically they are the group of business actors most vulnerable to the impact of Covid 19. This service activity aims to provide solutions based on situation analysis through socialization, training, and mentoring. e-financing, e-Payment, e-commerce, Go Digital Bank Indonesia in order to maintain the sustainability of MSMEs and in the long term it is hoped that it can encourage sustainable marine tourism. The method used is Participatory Action Research (PAR). The output target is to increase the knowledge and skills of 16 tourism business partners in using digital applications so that they are able to compete on a local scale. This service activity supports the achievement of main work indicators with a focus on serving the MBKM era on the use of digital technology, sustainability of the green economy, and encouraging the revival of the tourism sector. The achievement of this activity is that 16 partners have been able to carry out digital financial management using the SI APIK application. 16 Partners already have Facebook accounts, WA for business, Grab food, and Open Warung. These accounts have been used to conduct online marketing for each partner. Achieved 50% use of non-cash payments due to problems with several unbanked partners.

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