Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal IMAGE EKUITAS (Jurnal Ekonomi dan Keuangan) Golden Ratio of Marketing and Applied Psychology of Business
Syarbaini, Ahmad Muhaisin B
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
The Influence of MUI Halal Certificates on Buying Interest and Consumer Confidence Harahap, Shelvi Fadillah; Rokan, Mustapa Khamal; Syarbaini, Ahmad Muhaisin B
Image : Jurnal Riset Manajemen Vol 12, No 1 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.006

Abstract

This study aims to determine the effect of halal certificates on buying interest and consumer confidence in mixue. The method used by this research is quantitative method. The data source in this study comes from primary data, namely the results of distributing questionnaires / surveys through google form media.  The population of this study were FEBI UINSU students totaling 4,490 people. The sampling method uses simple random sampling technique, where the sample is drawn randomly in the population. The number of samples in this study were 100 respondents using the Slovin formula. Data analysis using SPSS 25 for windows software with instrument test, validity test, reliability test, normality test, linearity analysis, and significance test (t test). The results showed that halal certificates had a positive and significant effect on buying interest as indicated and the halal certificate variable has a positive and significant effect on consumer confidence.
Iqra Plus Partner Product Development Strategy in Determining the Orientation of Sharia Life Insurance Market Segmentation Eka Putri Simanjuntak, Febrina; Anggraini, Tuti; Syarbaini, Ahmad Muhaisin B
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.758

Abstract

Mitra Iqra Plus is one of the products owned by PT. Asuransi Jiwa Syariah Bumiputera, Medan Branch, which aims to help fund children's education. The purpose of this study was to determine the development strategy of Mitra Iqra Plus in the orientation of insurance market segmentation at PT. Asuransi Jiwa Syariah Bumiputera, Medan Branch. This type of research uses qualitative research. Data collection techniques include interviews, observations, and documentation. The results of the study indicate that PT Asuransi Jiwa Syariah Bumiputera, Medan Branch is in accordance with sharia elements, namely it does not contain maysir (gambling), gharar (uncertainty), haram, usury, and bathil. The contracts used at Mitra Iqra Plus are Tabarru contracts, Wakalah bil ujrah contracts, and Mudharabah contracts. The marketing strategy chosen is to use a traditional marketing channel strategy through agents. The goal is to provide the best service and satisfaction to prospective customers.
PENGEMBANGAN USAHA RITEL BERBASIS EKONOMI KREATIF (Pada The Keranjang Bali dan Krisna Oleh-Oleh Bali): PENGEMBANGAN USAHA RITEL BERBASIS EKONOMI KREATIF (Pada The Keranjang Bali dan Krisna Oleh-Oleh Bali) Imsar; Silalahi, Purnama Ramadani; Syarbaini, Ahmad Muhaisin B
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 9 No 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2025.v9.i2.7089

Abstract

This multisite study aims to identify common patterns and develop new propositions and theories based on research conducted at two locations: The Keranjang Bali and Krisna Oleh-Oleh Bali. Using a qualitative approach with a case study and multisite design, this study collects primary data through interviews and observations, while secondary data is obtained from documentation. Data analysis is conducted using both single-site and cross-site methods. The findings reveal differences in income enhancement strategies between the two businesses within the context of creative economy-based MSME. The Keranjang Bali provides employees with opportunities to increase their income by channeling their creativity, supported by capital from business owners, one example being the Solar Tees t-shirt product. To overcome obstacles in MSME development, both businesses enhance human resource skills by providing training to prospective employees before they become permanent staff. Additionally, the Department of Cooperatives and MSME plays a crucial role in supporting business development within the community. The expected outcome of this research is to offer effective strategies for improving employee and business owner income by positioning employees and the community as agents of change, driving innovation in creative economy-based MSME.
Co-Authors Eka Putri Simanjuntak, Febrina Harahap, Shelvi Fadillah Imsar Mustapa  Khamal  Rokan Silalahi, Purnama Ramadani Tuti Anggraini