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All Journal IMAGE Iqtishodia: Jurnal Ekonomi Syariah Keberlanjutan : Jurnal Manajemen dan Jurnal Akuntansi Golden Ratio of Marketing and Applied Psychology of Business
Syarbaini, Ahmad Muhaisin B
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence of MUI Halal Certificates on Buying Interest and Consumer Confidence Harahap, Shelvi Fadillah; Rokan, Mustapa Khamal; Syarbaini, Ahmad Muhaisin B
Image : Jurnal Riset Manajemen Vol 12, No 1 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.006

Abstract

This study aims to determine the effect of halal certificates on buying interest and consumer confidence in mixue. The method used by this research is quantitative method. The data source in this study comes from primary data, namely the results of distributing questionnaires / surveys through google form media.  The population of this study were FEBI UINSU students totaling 4,490 people. The sampling method uses simple random sampling technique, where the sample is drawn randomly in the population. The number of samples in this study were 100 respondents using the Slovin formula. Data analysis using SPSS 25 for windows software with instrument test, validity test, reliability test, normality test, linearity analysis, and significance test (t test). The results showed that halal certificates had a positive and significant effect on buying interest as indicated and the halal certificate variable has a positive and significant effect on consumer confidence.
Iqra Plus Partner Product Development Strategy in Determining the Orientation of Sharia Life Insurance Market Segmentation Eka Putri Simanjuntak, Febrina; Anggraini, Tuti; Syarbaini, Ahmad Muhaisin B
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.758

Abstract

Mitra Iqra Plus is one of the products owned by PT. Asuransi Jiwa Syariah Bumiputera, Medan Branch, which aims to help fund children's education. The purpose of this study was to determine the development strategy of Mitra Iqra Plus in the orientation of insurance market segmentation at PT. Asuransi Jiwa Syariah Bumiputera, Medan Branch. This type of research uses qualitative research. Data collection techniques include interviews, observations, and documentation. The results of the study indicate that PT Asuransi Jiwa Syariah Bumiputera, Medan Branch is in accordance with sharia elements, namely it does not contain maysir (gambling), gharar (uncertainty), haram, usury, and bathil. The contracts used at Mitra Iqra Plus are Tabarru contracts, Wakalah bil ujrah contracts, and Mudharabah contracts. The marketing strategy chosen is to use a traditional marketing channel strategy through agents. The goal is to provide the best service and satisfaction to prospective customers.
Pengaruh kesadaran merek, kesadaran halal, dan kualitas produk terhadap keterlibatan pelanggan atas produk grace and glow di platform e-commerce Aulia, Rizka; Sugianto, Sugianto; Syarbaini, Ahmad Muhaisin B
Keberlanjutan : Jurnal Manajemen dan Jurnal Akuntansi Vol. 9 No. 2 (2024): Keberlanjutan
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/keberlanjutan.v9i2.y2024.p94-105

Abstract

Kami menganalisis pengaruh kesadaran merek, kesadaran halal, dan kualitas produk terhadap keterlibatan pelanggan. Sampel penelitian ini adalah para pelanggan muslim produk kosmetik produk Grace and Glow di platform e-commerce. Kami menggunakan metode convenience sampling untuk memilih dan mendistribusikan sampel penelitian. Dengan menggunakan metode regresi linear dengan pendekatan ordinary least square (OLS), kami menemukan bahwa kesadaran merek, kesadaran halal, dan kualitas produk berpengaruh positif terhadap keterlibatan pelanggan. Dari penelitian ini, kami menemukan bahwa prioritas pelanggan Muslim dalam menggunakan dan memiliki keterlibatan atas produk kosmetik adalah kesadaranan halal, kesadaran merek, dan kualitas produk merupakan yang paling terakhir mendapat perhatian. Temuan ini berimplikasi pada pentingnya perusaan dalam membangun citra halal produknya agar mendapat loyalitas dari para pelanggan yang berasal dari komunitas Muslim.
Iqra Plus Partner Product Development Strategy in Determining the Orientation of Sharia Life Insurance Market Segmentation Eka Putri Simanjuntak, Febrina; Anggraini, Tuti; Syarbaini, Ahmad Muhaisin B
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.758

Abstract

Mitra Iqra Plus is one of the products owned by PT. Asuransi Jiwa Syariah Bumiputera, Medan Branch, which aims to help fund children's education. The purpose of this study was to determine the development strategy of Mitra Iqra Plus in the orientation of insurance market segmentation at PT. Asuransi Jiwa Syariah Bumiputera, Medan Branch. This type of research uses qualitative research. Data collection techniques include interviews, observations, and documentation. The results of the study indicate that PT Asuransi Jiwa Syariah Bumiputera, Medan Branch is in accordance with sharia elements, namely it does not contain maysir (gambling), gharar (uncertainty), haram, usury, and bathil. The contracts used at Mitra Iqra Plus are Tabarru contracts, Wakalah bil ujrah contracts, and Mudharabah contracts. The marketing strategy chosen is to use a traditional marketing channel strategy through agents. The goal is to provide the best service and satisfaction to prospective customers.
Maqashid Sharia Analysis of Insurance Implementation in Sharia Pawnshops Peranginangin, Siska Junianti; Sudiarti, Sri; Syarbaini, Ahmad Muhaisin B
Iqtishodia: Jurnal Ekonomi Syariah Vol. 9 No. 2 (2024): September
Publisher : Universitas Al-Qolam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35897/iqtishodia.v9i2.1515

Abstract

To control and limit self-interest in Islamic business and insurance in accordance with the commands of Allah SWT is based on Sharia, which is the foundation for Islamic commerce. Since the Maqasid Shariah approach can provide a realistic and clear picture and description of the business operations, contracts, and products in sharia pawnshops, it can be considered that the products are able to meet the needs as the times continue to evolve. Naturally, fiqh evolves rapidly over time with the aim of conforming to the maqasid of sharia to protect the welfare of society. When applying a formalistic and textual approach to fiqh, it results in gaps because there are differences. Analyzing Maqashid Syariah Insurance Implementation in Islamic Pawnshops is the purpose of this study. And by using qualitative methods. The results of the study found that the analysis of maqashid sharia insurance application in Islamic pawnshops has been implemented properly. That is, the fulfillment of Maqashid Sharia values in financing motorized vehicles on trust products that guarantee insurance in Islamic pawnshops. First, the religion of the customers is maintained. Second, the customers' souls are maintained. Third, the minds of customers and Islamic pawnshops are maintained. Fourth, the property is maintained. And finally, Fifth, the offspring is maintained.
Co-Authors AULIA, RIZKA Eka Putri Simanjuntak, Febrina Harahap, Shelvi Fadillah Mustapa  Khamal  Rokan Peranginangin, Siska Junianti sri sudiarti Sugianto Sugianto Tuti Anggraini