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All Journal GANEC SWARA Jurnal Darma Agung COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Business Management
Chasanah, Afrida Nur
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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PENGARUH SUMBER DAYA MANUSIA (SDM) DAN BUDAYA ORGANISASI TERHADAP KUALITAS PELAYANAN PERANGKAT DESA SAPTA MARGA DESA PELAMBIK Sami'un, Sami'un; Chasanah, Afrida Nur
JURNAL DARMA AGUNG Vol 31 No 6 (2023): DESEMBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v31i6.3742

Abstract

Tujuan penelitian ini adalah Untuk mengetahui seberapa besar sumber daya manusia dan budaya organisasi terhadap kualitas pelayanan perangkat Desa Sapta Margadesa pelambik. Dalam penelitian ini digunakan jenis penelitian Asosiatif yaitu suatu penelitian yang bersifat mengetahui hubungan antara dua variabel atau lebih dan mempunyai tingkat yang lebih bila di bandingkan dengan penelitian deskriptif dan komparatif. Berdasarkan pembahasan dari hasil analisa yang telah dilakukan, maka peneliti dapat menarik kesimpulan bahwa: 1) Terdapat pengaruh antara sumber daya manusia terhadap kualitas pelayanan desa Pelambik. 2) Tidak terdapat pengaruh antara sumber daya manusia terhadap kualitas pelayanan desa pelambik.
PENGARUH FAKTOR BUDAYA, SOSIAL, KARAKTERISTIK PRIBADI TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI TOKOPEDIA ILHAMALIMY, RIDHO RAFQI; CHASANAH, AFRIDA NUR; KARTIKANINGRUM, SARI
GANEC SWARA Vol 18, No 2 (2024): Juni 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i2.857

Abstract

The development of the times has given rise to a new type of media called the internet. Starting from the convenience provided by the internet to carrying out daily activities such as searching for information, communicating and shopping. Online purchases (Online Shop), are shopping activities carried out via the internet. In the business world, the higher the competition, the higher the marketing strategies implemented by a number of industries and companies at the global level. The aim of this research is to determine the partial influence of cultural, social and personal characteristics factors on purchasing decisions on the Tokopedia application. Descriptive quantitative research method with a sample size of 97 people. Data analysis was carried out using SPSS Statistical Program for Social Sciences 2.7. The results of the research found that cultural factors partially had a positive and significant influence on purchasing decisions at Tokopedia, then partially social factors had a positive and significant influence on purchasing decisions at Tokopedia, and partially personal characteristic factors had a positive and significant influence on purchasing decisions. on Tokopedia
The Impact of Digital Technology on the Effectiveness of Recruitment and Selection of Young Human Resources in Mataram City Chasanah, Afrida Nur; Septika, Baiq Herdina; Wulandari, Yayang
Business Management Vol 4, No 2 (2025): Business Management Mei
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i2.8776

Abstract

The advancement of digital technology has significantly transformed recruitment and selection processes, particularly among tech-savvy youth. Mataram City, as the economic and educational hub of West Nusa Tenggara Province, is predominantly populated by digitally native young people. This study aims to analyze the influence of technology use on candidate experience and selection effectiveness among young job seekers in Mataram. Employing a quantitative associative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected from 150 respondents aged 18–30 who had participated in technology-based recruitment processes. The findings reveal that the use of technology has a positive and significant effect on candidate experience (β = 0.42; p < 0.01) and selection effectiveness (β = 0.38; p < 0.01). Additionally, candidate experience significantly influences selection effectiveness (β = 0.55; p < 0.01). These results emphasize that integrating technology into recruitment not only improves process efficiency but also enhances candidate engagement and the overall quality of selection. This study provides practical insights for companies in designing digital recruitment strategies that align with the characteristics of the younger generation.
FOSTERING ECONOMIC SELF-RELIANCE IN MEKAR BERSATU VILLAGE, CENTRAL LOMBOK, THROUGH THE STRENGTHENING OF MICRO, SMALL, ADAN MEDIUM ENTERPRISES (MSMES) Chasanah, Afrida Nur; Supratman, Supratman; Krisnahadi, Tama; Septika, Baiq Herdina; Ilhamalimy, Ridho Rafqi
COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2025)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/community.v5i1.5108

Abstract

Mekar Bersatu Village possesses considerable economic potential, particularly in the agricultural and handicraft sectors that are based on local resources. However, local Micro, Small, and Medium Enterprises (MSMEs) face several persistent challenges, including limited market access, low adoption of digital technologies, and the lack of legal business status. This community engagement initiative aims to enhance the capacity of local MSMEs through targeted interventions focusing on digital marketing training and business legalization, aligned with the village’s unique local potential. The methodology involved a needs assessment survey, followed by two training sessions—on digital marketing and business legalization—along with practical simulation exercises. Evaluation outcomes indicate a significant increase in participants' understanding of digital marketing strategies and the importance of legal business registration. The program successfully motivated participants to utilize social media as a promotional platform and to independently initiate business licensing processes. These outcomes demonstrate that the training constitutes a foundational step toward fostering sustainable economic independence in Mekar Bersatu Village. ABSTRAKDesa Mekar Bersatu memiliki potensi ekonomi yang cukup besar, khususnya di sektor pertanian dan kerajinan tangan yang berbasis pada sumber daya lokal. Namun, Usaha Mikro, Kecil, dan Menengah (UMKM) setempat menghadapi beberapa tantangan yang terus berlanjut, termasuk akses pasar yang terbatas, rendahnya adopsi teknologi digital, dan kurangnya status bisnis yang sah. Inisiatif keterlibatan masyarakat ini bertujuan untuk meningkatkan kapasitas UMKM setempat melalui intervensi yang ditargetkan dengan fokus pada pelatihan pemasaran digital dan legalisasi bisnis, yang selaras dengan potensi lokal desa yang unik. Metodologi yang digunakan melibatkan survei penilaian kebutuhan, diikuti oleh dua sesi pelatihan—tentang pemasaran digital dan legalisasi bisnis—bersama dengan latihan simulasi praktis. Hasil evaluasi menunjukkan peningkatan yang signifikan dalam pemahaman peserta tentang strategi pemasaran digital dan pentingnya pendaftaran bisnis yang sah. Program ini berhasil memotivasi peserta untuk memanfaatkan media sosial sebagai platform promosi dan untuk secara mandiri memulai proses perizinan bisnis. Hasil ini menunjukkan bahwa pelatihan merupakan langkah mendasar menuju pembinaan kemandirian ekonomi yang berkelanjutan di Desa Mekar Bersatu.
Co-Authors KARTIKANINGRUM, SARI Krisnahadi, Tama Ridho Rafqi Ilhamalimy Sami'un, Sami'un Septika, Baiq Herdina Supratman Supratman, Supratman Wulandari, Yayang