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All Journal Journal of Religion and Film
Muhsin Ruslan
Unknown Affiliation
Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Strategi Dakwah Bil Hikmah Media Sosial Facebook Terhadap Akun @pecintaudud (Ustadz Maududi) Anida; Samsu; Neneng Hasanah; Zulqarnin; Jamaluddin; Muhsin Ruslan
Journal of Religion and Film Vol. 3 No. 1 (2024): Juni
Publisher : UIN Sulthan Thaha Saifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/jrf.v3i1.30

Abstract

Da'wah, or spreading Islamic teachings, is an obligation for Muslims to guide them towards the right path. In the contemporary era, the integration of technology, especially social media platforms such as Facebook, plays an important role in conveying religious messages. This research explores the strategic approach to Bil Hikmah da'wah implemented by the Facebook account @pecintaudud, associated with Ustadz Maududi. This research aims to understand how these accounts use sentimental, rational and sensory strategies to convey Islamic messages effectively. Despite being faced with challenges such as negative perceptions and limited resources, @pecintaudud shows resilience and commitment in spreading positive messages through creative content. This study emphasizes the significance of social media in contemporary da'wah, while highlighting the role of dedication and integration of technology in overcoming various challenges. This research uses descriptive qualitative research methods. Which, to obtain data for this thesis using interview techniques, observation and documentation. Furthermore, so that this research can be focused, the theory that is used as a reference in this thesis is dakwah strategy theory. Keywords: da'wah, bil hikmah, social media, facebook, ustadz maududi
Co-Authors ANIDA Jamaluddin Neneng Hasanah Samsu Zulqarnin