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All Journal Jurnal Sosial Ekonomi Pertanian Agro Ekonomi IJECS: Indonesian Journal of Empowerment and Community Services
Aisyah, Dinda Dewi
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Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences

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Apakah Kepedulian Lingkungan dan Perceived Quality-Benefit Mendorong Keinginan Konsumen Membayar Lebih Banyak untuk Produk Pro-Lingkungan? Cahyasita, Dhika; Aisyah, Dinda Dewi; Sari, Ayu Kumala
Jurnal Sosial Ekonomi Pertanian Vol 20 No 3 (2024): Oktober, 2024
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v20i3.36075

Abstract

This research aims to see the influence of environmental awareness and quality benefits consumers feel on willingness to pay more. Data from 228 respondents was collected through an online survey to fill out a structured questionnaire. The PLS-SEM approach was used in data analysis. The results of the study show that both environmental awareness and perceived quality-benefit have a significant positive influence on consumers' willingness to pay more for green products. The policy implication that can be recommended is to normalize premium prices for pro-environmental products by optimizing marketing communications.
Investigating Risk of Organic Rice Production in Kapanewon Prambanan: Comparative Study with Non-Organic Rice Farming Aisyah, Dinda Dewi; Dhamira, Aura; Albab, Azizah Ridha Ulil
Agro Ekonomi Vol 35, No 2 (2024): DECEMBER 2024
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/ae.88686

Abstract

The transition from conventional farming to organic continues to increase over time. Organic farming, especially organic rice, is becoming something that farmers are interested in because of higher prices and increased consumer demand for organic food products. However, the transition to conventional farming will eventually be followed by the emergence of risks in farming production. This study investigates the factors influencing the production and production risks of organic and non-organic rice farming in Sleman Regency. A total of 45 farmers were sampled in this study, which was determined by purposive sampling. Data collection was carried out by interview method. The Just and Pope approach of production risk is used in analyzing the determinants of production and production risk. The analysis results show that the membership period in farmer groups, land area, education, and manure significantly affects farming production. At the same time, organic rice farming is proven to produce higher production than non-organic. The factor that significantly increases production risk is the length of membership in farmer groups. Farmers who join farmer groups have the potential to face higher production risks. This research implies that it is important for the government to provide support by empowering farmer groups to support organic rice farming. Intensive assistance can be carried out to ensure that the role of the chairperson and members of the farmer group functions optimally.
Digital Marketing and Green Packaging Introduction Counseling to Increase the Competitiveness of Coffee Commodities at GAPOKTAN Mugi Lestari, Temanggung Cahyasita, Dhika; Anggrasari, Herdiana; Aisyah, Dinda Dewi
IJECS: Indonesian Journal of Empowerment and Community Services Vol. 6 No. 1 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/ijecs.v6i1.6336

Abstract

Coffee marketing by members of Gapoktan Mugi Lestari is currently still limited to offline, so it has a limited market share and is less well-known by the wider community. Coffee, as a commodity with high demand, has a wider market opportunity. This community service activity aims to increase the understanding of farmer group members about the importance of effective online marketing and introducing environmentally friendly packaging as an added value. The activity was carried out at Gapoktan Mugi Lestari, Temanggung, using lecture, discussion, and digital marketing practice methods using Shopee. The level of understanding and knowledge of members was evaluated through pre-tests and post-tests, which showed a significant increase from 63% to 85%, which was analyzed using the Paired Sample T-Test. The members' enthusiasm was very good because this activity could open up wider marketing opportunities and improve the household economy. In the future, the activity is expected to help with business licensing, assistance in standardizing coffee product quality, and managing certification, as well as training and counseling on digital marketing strategies. In addition, support is needed from the local government regarding the development of digital infrastructure in agricultural areas as well as digital literacy training, and the provision of subsidies or incentives for farmers who use environmentally friendly packaging. Keywords: Coffee UMKM, Digital Coffee Marketing, Eco-Friendly Packaging, Farmer Empowerment
Co-Authors Albab, Azizah Ridha Ulil Anggrasari, Herdiana Aura Dhamira Ayu Kumala Sari Cahyasita, Dhika