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All Journal Jurnal Sosial Ekonomi Pertanian Jurnal Ilmu Sosial dan Humaniora JAPI: Jurnal Akses Pengabdian Indonesia Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian West Science Interdisciplinary Studies West Science Interdisciplinary Studies
Ayu Kumala Sari
Universitas Pembangunan Nasional Veteran Yogyakarta
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Nursing Public Health Social Sciences Veterinary Other

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The Indonesian Coconut Oil Export Opportunities with Main Trade Partner Countries in the International Market Herdiana Anggrasari; Ayu Kumala Sari; Fadilla Ristya Arminda
Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Vol. 25 No. 1 (2023)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/bpsosek.v25i1.445

Abstract

This study examines the opportunities for trade administration of Indonesian coconut oil in major trading partner countries in terms of the development of area size, production and productivity of coconuts, competition in the marketing of coconut oil, and demand for coconut oil in the international market. The purpose of this research is to (1) develop of area, production, and productivity of coconut in Indonesia, (2) analysis of the competitiveness of Indonesian coconut oil in major trading partner countries, and (3) analysis of trend analysis of demand for Indonesian coconut oil in the international market. The data used in this research is secondary data from UN Comtrade for 25 years (1997-2021) and FAO for 61 years (1961-2001). The method used is to describe the development of a land area, production, and production of coconut in Indonesia and the development of demand for coconut oil in Indonesia in the international market. Revealed Comparative Trade Advantage (RCTA), Revealed Symmetric Comparative Advantage (RSCA), and Trade Balance Index (TBI) analysis methods are used to determine the competitiveness of Indonesian coconut oil in the major trading countries. In addition, a product map is created based on changes in the competitiveness of Indonesian coconut oil products among the main trading partners. The results showed an increase in area, production, and production of coconuts annually. Indonesia has intense competition for coconut oil in its major trading countries. In addition, the demand for coconut oil in the international market will continue to increase due to the ever-increasing industrial needs. This is an opportunity to expand the coconut market share internationally.
Pengaruh Lingkungan Makro terhadap E-Commerce Buah dan Sayuran di Indonesia Ayu Kumala Sari; Fadilla Ristya Aminda; Herdiana Anggrasari
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 8 No. 4 (2023)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v8i4.710

Abstract

Currently, the digitalization of services has erased the boundaries between producers and consumers, one of which is by using e-commerce. This service can help solve farmer and stakeholder problems related to inefficient communication. The focus of this research is to determine the influence of Indonesia's macro environment on the development of fruit and vegetable e-commerce in Indonesia. This research uses a qualitative approach with a literature study method with political, economic, social, technological, ecological, and legal variables to describe the macro environment. The relationship between each macro-environmental factor is studied using PESTEL analysis as a potential opportunity and threat to developing vegetable and fruit e-commerce businesses in Indonesia. The study results show that stable Indonesian politics and rapidly growing digital technology in Indonesia support the development of fruit and vegetable e-commerce. However, from an economic, social, ecological, and legal perspective, it has yet to be able to significantly contribute to developing fruit and vegetable e-commerce in Indonesia. Therefore, it is necessary to integrate fruit and vegetable e-commerce with other goods and services the community needs, such as Grabmart from Grab and Gomart from Gojek.
Development of Leading Commodities for Vegetable and Fruit Crops in Brebes Regency, Central Java Fadilla Ristya Aminda; Ayu Kumala Sari; Herdiana Anggrasari
West Science Interdisciplinary Studies Vol. 2 No. 01 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i01.607

Abstract

Determining leading commodities is very important to increase regional competitiveness in economic development. This research aims to identify leading commodities for vegetable and fruit crops in the Brebes Regency, analyze the continuity of leading commodities, and determine the pattern and structure of leading commodities. The research uses a quantitative approach with secondary data for 2018-2022. Data were analyzed using the Location Quotient (LQ), Dynamic Location Quotient (DLQ), and Klassen Typology analysis methods. The analysis results show that Brebes Regency's leading commodities for vegetable and fruit crops are shallot, rose apple, mango, banana, sapodilla, breadfruit, apple, melinjo, and twisted cluster bean. Potential commodities that have the opportunity to become leading commodities in the future are welch onion, yard long bean, chilli, cayenne pepper, tomato, eggplant, green bean, chayote, duku, guava, tangerine, mangosteen, pineapple, papaya, rambutan, salacca, grape, and jengkol. The pattern and structure of vegetable and fruit crops in Brebes Regency, which is considered advanced and fast-growing, is shallots. Plants with fast-growing patterns and structures are garlic, Welsh onion, cabbage, yard long bean, chili, cayenne pepper, tomato, eggplant, green bean, cucumber, chayote, water spinach, melon, watermelon, star fruit, duku, durian, rose apple, tangerine, mangosteen, pineapple, papaya, banana, grape, and jengkol.
Analysis of Fruit Consumer Satisfaction in an Online Purchasing System Using an E-commerce Platform: A Naive Bayes Approach Ayu Kumala Sari; Herdiana Anggrasari; Rahmawati Setiyani
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.690

Abstract

E-commerce platforms have now developed into fresh agricultural products, one of which is fruit. Purchasing online means customers cannot choose their own products like in offline stores. Therefore, the aim of this research is to identify the attributes that consumers often talk about and analyze consumer satisfaction with fruit on e-commerce platforms. Data analysis in this research was carried out using descriptive statistical methods and the Naïve Bayes approach. Data was taken from the Tokopedia platform with a total of 316 reviews using random sampling. The research results show that the attributes most frequently reviewed by consumers are service attributes (49%) and product attributes (44%), while the price attribute is reviewed the least (7%). Attributes related to product, price and service were assessed as having negative performance overall because nine of the twelve attributes analyzed indicated consumer dissatisfaction. Seller reviews are very important for business continuity so that sellers can improve their services and pay more attention to product quality so that the reviews appear positive. Research using the naive Bayes approach to determine customer satisfaction sentiment towards fruit products has not been widely carried out so the results of this research can complement previous studies.
Apakah Kepedulian Lingkungan dan Perceived Quality-Benefit Mendorong Keinginan Konsumen Membayar Lebih Banyak untuk Produk Pro-Lingkungan? Cahyasita, Dhika; Aisyah, Dinda Dewi; Sari, Ayu Kumala
Jurnal Sosial Ekonomi Pertanian Vol 20 No 3 (2024): Oktober, 2024
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v20i3.36075

Abstract

This research aims to see the influence of environmental awareness and quality benefits consumers feel on willingness to pay more. Data from 228 respondents was collected through an online survey to fill out a structured questionnaire. The PLS-SEM approach was used in data analysis. The results of the study show that both environmental awareness and perceived quality-benefit have a significant positive influence on consumers' willingness to pay more for green products. The policy implication that can be recommended is to normalize premium prices for pro-environmental products by optimizing marketing communications.
Development of Leading Commodities for Vegetable and Fruit Crops in Brebes Regency, Central Java Aminda, Fadilla Ristya; Sari, Ayu Kumala; Anggrasari, Herdiana
West Science Interdisciplinary Studies Vol. 2 No. 01 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i01.607

Abstract

Determining leading commodities is very important to increase regional competitiveness in economic development. This research aims to identify leading commodities for vegetable and fruit crops in the Brebes Regency, analyze the continuity of leading commodities, and determine the pattern and structure of leading commodities. The research uses a quantitative approach with secondary data for 2018-2022. Data were analyzed using the Location Quotient (LQ), Dynamic Location Quotient (DLQ), and Klassen Typology analysis methods. The analysis results show that Brebes Regency's leading commodities for vegetable and fruit crops are shallot, rose apple, mango, banana, sapodilla, breadfruit, apple, melinjo, and twisted cluster bean. Potential commodities that have the opportunity to become leading commodities in the future are welch onion, yard long bean, chilli, cayenne pepper, tomato, eggplant, green bean, chayote, duku, guava, tangerine, mangosteen, pineapple, papaya, rambutan, salacca, grape, and jengkol. The pattern and structure of vegetable and fruit crops in Brebes Regency, which is considered advanced and fast-growing, is shallots. Plants with fast-growing patterns and structures are garlic, Welsh onion, cabbage, yard long bean, chili, cayenne pepper, tomato, eggplant, green bean, cucumber, chayote, water spinach, melon, watermelon, star fruit, duku, durian, rose apple, tangerine, mangosteen, pineapple, papaya, banana, grape, and jengkol.
Analysis of Fruit Consumer Satisfaction in an Online Purchasing System Using an E-commerce Platform: A Naive Bayes Approach Sari, Ayu Kumala; Anggrasari, Herdiana; Setiyani, Rahmawati
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.690

Abstract

E-commerce platforms have now developed into fresh agricultural products, one of which is fruit. Purchasing online means customers cannot choose their own products like in offline stores. Therefore, the aim of this research is to identify the attributes that consumers often talk about and analyze consumer satisfaction with fruit on e-commerce platforms. Data analysis in this research was carried out using descriptive statistical methods and the Naïve Bayes approach. Data was taken from the Tokopedia platform with a total of 316 reviews using random sampling. The research results show that the attributes most frequently reviewed by consumers are service attributes (49%) and product attributes (44%), while the price attribute is reviewed the least (7%). Attributes related to product, price and service were assessed as having negative performance overall because nine of the twelve attributes analyzed indicated consumer dissatisfaction. Seller reviews are very important for business continuity so that sellers can improve their services and pay more attention to product quality so that the reviews appear positive. Research using the naive Bayes approach to determine customer satisfaction sentiment towards fruit products has not been widely carried out so the results of this research can complement previous studies.
Production Risk Analysis in Maize: Comparative Insights from Major Producing Countries Aminda, Fadilla Ristya; Dhamira, Aura; Sari, Ayu Kumala
West Science Interdisciplinary Studies Vol. 3 No. 01 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i01.1621

Abstract

Increasing maize productivity is a strategic step for developing the global agricultural sector. Maize plays an important role as a source of food, feed, industrial raw materials, and energy sources. However, maize production faces internal risks, such as capital availability, management capacity, land ownership, and external risks, such as climate change, pest attacks, and limited agricultural inputs. This study discusses the development of maize production risks in ten major producing countries, including the USA, China, Brazil, Argentina, and Mexico. The study uses secondary data from FAOSTAT from 1961-2021 (61 years). The study uses a qualitative method by analysing maize production trends and risks using the coefficient of variation (CV) analysis. The analysis results show that the USA ranks first as the largest maize producer in the world, followed by China and Brazil, with an increasing trend over the past 61 years. This is related to adopting biotechnology, food production, and precision farming systems. France and the USA have low CV values of 0.36 and 0.40, indicating that the risk of maize production in the two countries is relatively low compared to the other eight countries. Maize stabilization in the USA is supported by implementing irrigation and precision farming models to reduce the impact of drought due to climate variability. On the other hand, Argentina, Ukraine, and Indonesia have high CV values, indicating a high risk of maize production in the three countries. Several factors causing high production risks are climate change in the form of increasing average annual temperatures, attacks of Maize Stunt Disease, political challenges, inaccurate use of fertilizers, low technology adoption, and limited resources.
Sebuah tudi Empiris tentang Strategi Keberlanjutan pada Usaha Pengolahan Ikan yang Dipimpin oleh Perempuan di Pesisir Pantai Depok, Kabupaten Bantul Ayu Kumala Sari; Zulfa Nur Auliatun Nissa'; Miftahul Ajri; Ali Hasyim Al Rosyid
Jurnal Ilmu Sosial dan Humaniora Vol 13 No 3 (2024)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish.v13i3.84867

Abstract

This study explores sustainability strategies for women’s fish processing businesses in Depok, Bantul Regency, where economic conditions remain underdeveloped despite Indonesia’s vast coastal potential. Women fish processors face constraints in accessing technology, markets, and capital. The research aims to develop sustainable adaptation strategies to strengthen their resilience amid social, economic, and environmental challenges. A mixed-methods approach was used, surveying 75 women fish processors, supplemented by interviews, observations, and document reviews. Internal and external factors were analyzed through IFE and EFE matrices, while IE and SWOT analyses helped identify strategic alternatives. The women's fish processing businesses were positioned in cell V of the IE matrix, indicating a "Hold and Maintain" strategy, with an IFE score of 2.01 and an EFE score of 2.43. The recommended strategies include market penetration and product development. Despite strengths in product variety and competitive pricing, the businesses struggle with unstable raw material supplies. Key strategies for sustainability emphasize market expansion, product development, and strengthening external networks. Social capital—particularly norms, cooperation, and trust—plays a significant role in business growth. Norms received the highest score (1.95), followed by trust (1.62) and networks (1.48), highlighting strong social cohesion but a need for improved network development to access resources and markets. These strategies have crucial implications for the long-term sustainability of women’s fish processing businesses, underscoring the importance of diversifying products and building stronger networks to ensure more stable and profitable operations.
Penyuluhan dan Pendampingan Kemasan Dan Labelling Produk Olahan Empon-Empon Untuk Peningkatan Daya Saing Produk Anggrasari, Herdiana; Dhamira, Aura; Sari, Ayu Kumala
JAPI (Jurnal Akses Pengabdian Indonesia) Vol 10, No 1 (2025)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/japi.v10i1.6659

Abstract

 Kemasan yang menarik dengan label yang memberikan informasi lengkap dapat meningkatkan minat konsumen terhadap suatu produk. Kemasan dan labelling dapat memberikan nilai tambah bagi sebuah produk sehingga produk tersebut dapat bersaing. Kegiatan pengabdian kepada masyarakat berfokus pada penyuluhan dan pendampingan kemasan dan labelling pada produk olahan empon-empon yang dilaksanakan di Kelompok Wanita Tani (KWT) Srikandi I, Desa Candibinangun, Kapanewon Pakem, Kabupaten Sleman. Metode pelaksanaan kegiatan meliputi ceramah, diskusi, pelatihan, praktik, dan pendampingan. Hasil kegiatan menunjukkan peningkatan pengetahuan anggota KWT tentang pentingnya kemasan dan label pada produk olahan empon-empon. Pengetahuan tentang manfaat kemasan meningkat dari 80% menjadi 85%, dan pemahaman tentang pentingnya kesesuaian bentuk kemasan dengan jenis produk meningkat dari 55% menjadi 70%. Pengetahuan terkait manfaat label meningkat dari 70% menjadi 95%. Kegiatan ini diharapkan dapat meningkatkan daya saing produk olahan empon-empon yang diproduksi oleh KWT Srikandi I.
Co-Authors Aisyah, Dinda Dewi Ajri, Miftahul Ali Hasyim Al Rosyid Aminda, Fadilla Ristya Anggrasari, Herdiana Aura Dhamira Cahyasita, Dhika Fadilla Ristya Aminda Fadilla Ristya Arminda Rahmawati Setiyani Setiyani, Rahmawati Zulfa Nur Auliatun Nissa'