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Pengaruh Tayangan Sepakbola Terhadap Kedekatan Personal terhadap Komunitas Ayam Kinantan Muhammad Zidan Sayrevi; Abdul Rahman; Maulana Adinata Dalimunthe
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 1 (2024): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i1.769

Abstract

In this era of globalization, mass media has a very significant role in shaping people's behavior and preferences. One of the most popular forms of media is football broadcasts. Football is not just a sport, but also a social phenomenon that can unite various groups and form strong communities. In the midst of community life, there are small groups that are often formed through shared interests and hobbies, one of which is the Kinantan Chicken community. This research aims to investigate the influence of football broadcasts on the personal closeness of members of the Kinantan Chicken Community. Quantitative methods are used by distributing questionnaires to community members who actively watch football broadcasts. It is hoped that the results of statistical data analysis will reveal whether exposure to football broadcasts has a positive impact on personal relationships in the context of the community. The results of this research can provide insight into how football broadcasts can influence personal closeness and interactions within a community. Through quantitative research, we assess the extent to which football viewing intensity can influence interpersonal relationships in these communities. The analysis shows a positive correlation between the frequency of watching football and the level of personal closeness. These findings confirm that football broadcasts are not only entertainment, but also play an important role in forming emotional bonds in a community context. The implications of the results of this research can be a basis for developing strategies to increase personal closeness in the community concerned.
The Influence Of E-Commerce On Buying And Selling And Promotional Media Case Study: Clothing Shop Nandini; Nurhanifah; Vira Nabila; Mega Aulia Putri; Muhammad Rifky Azhar Hasibuan; Muhammad Zidan Sayrevi
Interkoneksi: Journal of Computer Science and Digital Business Vol. 3 No. 1 (2025): June
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v3i1.25

Abstract

This research aims to see how influential clothing shops are that use E-commerce as a means of marketing and promotion, not only that, E-commerce is often used to increase the brand image of what has been produced. Expanding marketing reach so that many consumers know the product, trying to provide satisfaction to potential buyers or customers by making good quality goods, not fake.           This research uses quantitative, distributing questionnaires to the media so that they are filled in by the person who receives the questionnaire. Then, collect several responses from one person to another. This research method is not far from the percentage of media consumer satisfaction with buying and selling carried out via e-commerce or online.           The results of this research show that many people use media as a means of buying and selling transactions because it is easy for transactions to be carried out without having to go out, E-commerce has its own target market, namely those who use media, with the existence of E-commerce it can expand market reach so that anywhere Well-to-do people can make transactions using this electronic device.