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All Journal Jurnal Pengabdian Masyarakat Waradin Interkoneksi: Journal of Computer Science and Digital Business
Mega Aulia Putri
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Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

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The Influence Of E-Commerce On Buying And Selling And Promotional Media Case Study: Clothing Shop Nandini; Nurhanifah; Vira Nabila; Mega Aulia Putri; Muhammad Rifky Azhar Hasibuan; Muhammad Zidan Sayrevi
Interkoneksi: Journal of Computer Science and Digital Business Vol. 3 No. 1 (2025): June
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v3i1.25

Abstract

This research aims to see how influential clothing shops are that use E-commerce as a means of marketing and promotion, not only that, E-commerce is often used to increase the brand image of what has been produced. Expanding marketing reach so that many consumers know the product, trying to provide satisfaction to potential buyers or customers by making good quality goods, not fake.           This research uses quantitative, distributing questionnaires to the media so that they are filled in by the person who receives the questionnaire. Then, collect several responses from one person to another. This research method is not far from the percentage of media consumer satisfaction with buying and selling carried out via e-commerce or online.           The results of this research show that many people use media as a means of buying and selling transactions because it is easy for transactions to be carried out without having to go out, E-commerce has its own target market, namely those who use media, with the existence of E-commerce it can expand market reach so that anywhere Well-to-do people can make transactions using this electronic device.
Pemberdayaan Desa Gunung Kijang: Sinergi Masyarakat Kepulauan Menuju Kemandirian dan Kesejahteraan Cindy Verindica Gorat; Ruhil Amani; Chiska Hoseana Manalu; Renalda Pratiwi; Intan Wulandari; Novia Putri Ramadhania; Mega Aulia Putri; Batubara Batubara; Alga Raya Khasana; Hadli Lidya Rikayana
Jurnal Pengabdian Masyarakat Waradin Vol. 5 No. 3 (2025): September : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v5i3.821

Abstract

This community service program in Gunung Kijang Village, Bintan Regency, Riau Islands Province, was designed to strengthen local empowerment through the synergy of education, economy, agriculture, and social participation. The activities consisted of four initiatives: workshops on Canva-based learning media for teachers, digital marketing training and social media account creation for MSMEs, participatory mapping of challenges and potentials of local food businesses, and smart farming education using soil moisture sensors to introduce efficient irrigation technology. The results showed significant achievements across sectors. In education, teachers improved their technological skills and created interactive media that enhanced student motivation. In the economic sector, MSMEs adopted digital promotion strategies, leading to wider market reach and sales. The participatory mapping revealed obstacles such as licensing, packaging, and financial literacy, while also identifying opportunities for product diversification using local resources. In agriculture, farmers were introduced to water-saving irrigation technology that improved efficiency and supported environmentally friendly practices. On the social side, community institutions such as PKK, Karang Taruna, and farmer groups played an important role in strengthening solidarity and expanding collaboration. Overall, the program proved that integrating digital literacy, technological innovation, and community participation can accelerate rural independence while fostering sustainable welfare for island communities.
Co-Authors Alga Raya Khasana Batubara Batubara Chiska Hoseana Manalu Cindy Verindica Gorat Hadli Lidya Rikayana Intan Wulandari Muhammad Rifky Azhar Hasibuan Muhammad Zidan Sayrevi Nandini Novia Putri Ramadhania Nurhanifah Renalda Pratiwi Ruhil Amani Vira Nabila