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All Journal Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Jurnal Penelitian Teknologi Informasi dan Sains Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Rd. Funny Mustikasari Elita
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Arts Humanities Computer Science & IT Education

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Pengaruh Kredibilitas Social Media Influencer Generasi Z Terhadap Minat Beli Kebaya Pada Followers Tiktok @raniaayamin Muthia Kalita Putri; Rd. Funny Mustikasari Elita; Putri Trulline
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.925

Abstract

Hadirnya internet telah membawa kemudahan luar biasa bagi masyarakat modern dalam menjalani aktivitas. Salah satu yang terdampak dari keberadaan internet adalah penggunaan media sosial. Adopsi media sosial yang masif menarik para pemasar untuk memanfaatkannya sebagai alat pemasaran melalui Influencer atau Social Media Influencer. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kredibilitas kredibilitas Rania Yamin sebagai social media influencer terhadap minat beli beli kebaya pada pengikut aktif akun Tiktok @raniaayamin dengan Teori Kredibilitas Sumber yang dikemukakan oleh Carl Hovland, Janis, dan Kelly pada tahun 1953. Penelitian ini menggunakan metode kuantitatif dengan penyebaran kuesioner kepada 97 sampel penelitian secara online dalam bentuk Google Form. Kemudian data dianalisi menggunakan analisis deskriptif dan analisis inferensial dengan IBM SPSS Statistic 29. Hasil penelitian ini menunjukkan bahwa kredibilitas Rania Yamin sebagai social media influencer, meliputi expertise, trustworthiness, dan attractiveness, berpengaruh secara signifikan terhadap minat beli kebaya oleh para followers.
Pengaruh Penerimaan Teknologi Melalui Behavioral Intention Sebagai Variabel Moderasi Terhadap Actual Usage Zenius Education Aulia Rahmah; Rd. Funny Mustikasari Elita; Slamet Mulyana
Jurnal Penelitian Teknologi Informasi dan Sains Vol. 2 No. 1 (2024): MARET : JURNAL PENELITIAN TEKNOLOGI INFORMASI DAN SAINS
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jptis.v2i1.1647

Abstract

This research aims to determine how significant the influence of technology acceptance through behavioral intention as a moderating variable is on actual usage of Zenius Education using the Technology Acceptance Model. Apart from that, this research looks at the influence of behavioral intention as a moderating variable. This research used a quantitative method by distributing questionnaires to 67 research samples online in the form of a Google Form. Hypothesis testing in this research uses path analysis and coefficient of determination. The results of this research show that perceived usefulness (X1) and perceived ease of use (X2) have a significant effect on the actual use of Zenius Education. Furthermore, behavioral intention as a moderating variable has a significant influence in mediating technology acceptance on actual use.
Pengaruh Kredibilitas Brand Ambassador terhadap Minat Beli Cessa Natural Essential Oil Roll On Rd. Funny Mustikasari Elita; Ira Mirawati; Muhammad Fauzan Chaidir
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 4 (2024): November : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i4.350

Abstract

This research aims to determine whether there is an influence of Expertise, Trustworthiness, and Attractiveness (credibility) of Nagita Slavina and Rayyanza, both simultaneously and partially, as brand ambassadors on the purchase intention of followers of the Instagram account @cessa.official. The research utilizes the Source Credibility Theory proposed by Carl Hovland, Janis, and Kelly in 1953. A quantitative method was employed by distributing a questionnaire via Google Forms to 68 research samples online. The results of this study show that the credibility of Nagita Slavina and Rayyanza as brand ambassadors, which includes Expertise, Trustworthiness, and Attractiveness, has a significant influence, both simultaneously and partially, on the purchase intention of Cessa Essential Oil Roll On among the followers of @cessa.official.
Co-Authors Aulia Rahmah Ira Mirawati Muhammad Fauzan Chaidir Muthia Kalita Putri Putri Trulline Slamet Mulyana