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All Journal Avant Garde Busyro : Jurnal Dakwah dan Komunikasi Islam Jurnal Ilmiah Teknik Informatika dan Komunikasi Jurnal Penelitian Sistem Informasi Jurnal Netnografi Komunikasi Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Ira Mirawati
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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 1 
PERAN ULAMA SEBAGAI OPINION LEADER DI PEDESAAN DALAM MENGHADAPI INFORMASI HOAKS Dadang Sugiana; Ira Mirawati; Putri Trulline
Avant Garde Vol 7, No 1 (2019): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/avg.v7i1.848

Abstract

Ulama is one of the opinion leaders in rural areas. Based on Two Step Flow Communication theory, they should be the information disseminator and legitimator for the community. However, is they still conduct that role in this digital era? Can Ulamas provide true information and play a role in counteracting hoaxes circulating through digital media? This study used descriptive methods with interviews as a data collection tool. The research informants were 17 Ulamas, 30-78 years old in Kecamatan Parigi, Kabupaten Pangandaran. The results shows that the majority of Ulamas over 50 years old do not have a smartphone, only a few of them have smartphones and have WhatsApp features as well as Facebook. They are not active in using it and are not at the forefront of knowing the latest issues circulating on social media. Communities in rural areas still make Ulamas as opinion leaders but not on news that develops on social media. Therefore, Ulama still have an important role in confirming hoax circulating on social media but their source of knowledge is not the internet but still guided by the Qur'an and printed holy books. These Ulamas argue that if the truth and benefits are unclear, they may not disseminate a message obtained from the internet. Ulama realize that information technology has developed greatly, but they argue that they do not need to preach about it. The problem of the community around them is the real problem that the solution is also through real discussion and communication.
Strategi Media Sosial BEM Universitas Padjadjaran Dalam Memberikan Informasi Dan Advokasi Kepada Mahasiswa Azka Surya Putra Ardiansyah; Engkus Kuswarno; Ira Mirawati
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 4 No. 1 (2024): Maret : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v4i1.766

Abstract

This study investigates Padjadjaran Care's Social Media Strategy within the Padjadjaran University Student Executive Board (BEM Kema Unpad). This research uses a qualitative descriptive case study approach and drawing from media ecology and media dependency theories. The research also examines social media selection, content planning, interaction strategies, and management evaluation. Data collection involved structured and semi-structured in-depth interviews with Padjadjaran Care social media managers from 2019 to 2023 and long-term followers. Findings reveal key aspects warranting further exploration: the selection of social media platforms (Line and Instagram) influenced by the evolving audience characteristics; content planning focused on addressing student needs via Instagram's question boxes; a commitment to 24-hour responsiveness in interactions, offering informative content; and an evaluation process through a mid-year review uploaded on BEM Kema Unpad's Instagram, capturing aspirations conveyed via Instagram direct messages and Line Official Account chat.
Instagram @teensgogreen.id Sebagai Aktivisme Media dalam Isu Lingkungan untuk Generasi Muda Sekar Kinanthi Prastika; Eni Maryani; Ira Mirawati
JURNAL PENELITIAN SISTEM INFORMASI (JPSI) Vol. 1 No. 3 (2023): AGUSTUS : JURNAL PENELITIAN SISTEM INFORMASI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jpsi.v1i3.665

Abstract

Digital activism evolves from social movements. The promise of new media in the expansion of digital activism encourages global networks of volunteers to address environmental challenges. The purpose of this article is to investigate how Teens Go Green Indonesia employs new media in digital activism connected to environmental concerns. As a data gathering strategy, a qualitative research methodology including interviews, observation, and documents is employed. The idea of cyberactivism and the theory of new social movements are used to investigate the reality of Teens Go Green Indonesia's various linkages and communication activities. Teens Go Green offers a variety of environmental care initiatives, including fun, camping, and scholarships. Instagram is the most popular platform for spreading information. The type of activism that is carried out is organizationally enabled action by combining connective action and collective action.
PENGARUH DAYA TARIK IKLAN DI YOUTUBE TERHADAP BRAND AWARENESS Rahma Dinti, Novianne; Ira Mirawati; Duddy Zein
Jurnal Netnografi Komunikasi Vol. 2 No. 2 (2024): JNK Terakreditasi Nasional Peringkat SINTA 5 berdasarkan SK KemdiktiSaintek RI
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59408/jnk.v2i2.30

Abstract

The era of globalization has encouraged rapid advances in internet technology, including the emergence of YouTube social media. YouTube is used as a forum for accessing various types of entertainment videos, exchanging information and promotional tools, especially among generation Z. This strategy is implemented by Marjan products, which always produce advertisements before the arrival of Ramadan. In 2023, the Marjan advertisement will highlight the story of Baruna the Guardian of the Ocean which uses CGI technology effects with an increase in viewership compared to last year and is able to make Marjan the best-selling syrup product (top 1 brand) in Indonesia in Ramadhan 2023. Therefore, this research This was done to find out whether there is an influence and how much influence the Marjan 2023 advertisement on YouTube has on brand awareness among generation Z in Jakarta. This research is quantitative research. The population in this research is viewers of the Marjan 2023 advertisement on YouTube among generation Z who live in Jakarta with a sample size of 100 respondents. The data analysis methods used are Pearson correlation coefficient test analysis, T test, simple linear regression test, and determination test. linear. The conclusion results of this research illustrate that there is an influence of the attractiveness of the Marjan 2023 advertisement on Brand Awareness among generation Z in Jakarta which shows the results of the T test with a significance value of 0.00<0.05. With an influence size of 77.4%, while 22.6% is influenced by other variables not examined in this research.
@hopehelpsnet sebagai Media Aktivisme dalam Pencegahan Kekerasan Seksual bagi Kalangan Mahasiswa Amiira Mazaya; Eni Maryani; Ira Mirawati
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 4 (2024): November : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i4.282

Abstract

"@hopehelpsnet as a Media for Activism in Preventing Sexual Violence for College Students. This research aims to determine the emergence of Instagram @hopehelpsnet as a medium for activism in preventing sexual violence among students, content management, Instagram account management, and the contributions it provides. This research was conducted using qualitative methods with a case study approach and using interviews, observation, and literature study for data collection. @hopehelpsnet exists as a medium for preventing and handling sexual violence among students. The results of research indicate that @hopehelpsnet first emerged as a provider of sexual violence response and prevention services in various universities in Indonesia after the formation of HopeHelps at Universitas Indonesia. @hopehelpsnet manages content by paying attention to the victim's perspective and trying to educate and mobilize its followers. @hopehelpsnet facilitates its followers by providing complaint services, holding digital discussion rooms, and holding campaigns on the issue of sexual violence. Followers of @hopehelpsnet also said that their knowledge increased after following the @hopehelpsnet account and considered sexual violence an important issue to pay attention to.
Pengaruh Kredibilitas Brand Ambassador terhadap Minat Beli Cessa Natural Essential Oil Roll On Rd. Funny Mustikasari Elita; Ira Mirawati; Muhammad Fauzan Chaidir
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 4 (2024): November : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i4.350

Abstract

This research aims to determine whether there is an influence of Expertise, Trustworthiness, and Attractiveness (credibility) of Nagita Slavina and Rayyanza, both simultaneously and partially, as brand ambassadors on the purchase intention of followers of the Instagram account @cessa.official. The research utilizes the Source Credibility Theory proposed by Carl Hovland, Janis, and Kelly in 1953. A quantitative method was employed by distributing a questionnaire via Google Forms to 68 research samples online. The results of this study show that the credibility of Nagita Slavina and Rayyanza as brand ambassadors, which includes Expertise, Trustworthiness, and Attractiveness, has a significant influence, both simultaneously and partially, on the purchase intention of Cessa Essential Oil Roll On among the followers of @cessa.official.
Interpersonal Communication Between Husband and Wife in Building a Healthy Relationship: A Case Study  in Kampung Keluarga Berkualitas Serumpun, Bandung City Mochamad Hafizh Nurhasan; Agus Setiaman; Ira Mirawati
Busyro: Jurnal Dakwah dan Komunikasi Islam Vol. 6 No. 2 (2025): Mei : Busyro : Jurnal Dakwah dan Komunikasi Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/kpi.v6i2.1675

Abstract

This study discusses the interpersonal communication of married couples in building a healthy relationship by applying five aspects of interpersonal communication: openness, empathy, supportiveness, equality, and positivity. This research uses a qualitative approach with a case study method. The subjects were five married couples living in Kampung Keluarga Berkualitas Serumpun, Bandung City. Data collection techniques included in-depth interviews and literature studies. The results showed that the five aspects of interpersonal communication were consistently applied by the couples to build a healthy relationship. The Kampung KB program also played a role in creating a supportive environment for positive spousal communication. In conclusion, effective interpersonal communication is the main foundation for a healthy and harmonious marriage.
Co-Authors Agus Setiaman Amiira Mazaya Azka Surya Putra Ardiansyah Dadang Sugiana Duddy Zein Engkus Kuswarno Eni Maryani Mochamad Hafizh Nurhasan Muhammad Fauzan Chaidir Putri Trulline Rahma Dinti, Novianne Rd. Funny Mustikasari Elita Sekar Kinanthi Prastika