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Analisis Perubahan Representasi Gender Dalam Iklan Televisi Di Indonesia Arfian Suryasuciramdhan; Lapina Lena; Khansa Luqyana Meida; Yesya Vatria Barasa
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 3 (2024): Agustus: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora (INPRESS)
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i3.1010

Abstract

Utilizing a qualitative descriptive methodology, this study investigates the Change in Gender Representation in Television Advertisements in Indonesia. The analysis we have conducted reveals how social constructions of gender are reflected and influenced by television advertisements through the semiotic lens of Roland Barthes. The results of this study indicate that gender representation in television advertisements has shifted from traditional stereotypes to more balanced and realistic roles, reflecting changes in the way society views gender. Advertisements serve not only as a communication tool but also influence societal understanding of gender equality. The findings suggest that mass media plays a significant role in shaping and conveying messages about gender. Thus, television advertisements can assist the audience in understanding gender roles in society in a more inclusive and autonomous manner.
Telaah Diksi Dan Gaya Bahasa Pada Lirik Lagu Sang Dewi Ary Rianto Dan Lyodra Ginting Lapina Lena; Della Meira; Ilham Arifin; Noerma Kurnia Fajarwati
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.957

Abstract

The study of diction and style of language in the lyrics of the song Sang Dewi by an Indonesian singer named Lyodra Ginting is the focus of this research. This topic was chosen based on the linguistic elements in the song lyrics. To identify these linguistic elements, this study employs a descriptive qualitative research method based on library sources in the form of research object data, namely the lyrics of the song Sang Dewi, which can be accessed through official digital platforms such as Spotify, and several references in the form of books accessed online and journals whose topic of discussion is similar to this research. Language elements include the style of language and diction used in the lyrics of the song Sang Dewi. The findings of this study are the concluding meanings of the diction and style of language used in the song Sang Dewi.
Analisis Komparatif Bahasa Jurnalistik dalam Program Berita Pagi di Stasiun TV Nasional Indonesia Lapina Lena; Della Meira; Putri Handayani
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 1 (2025): TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v3i1.1512

Abstract

This study analyzes the comparative use of journalistic language in two morning news programs on Indonesian national television: Selamat Pagi Indonesia on TVRI and Berita Pagi on RCTI. The research aims to explore the differences and similarities in the journalistic language employed by both programs, considering factors such as the institutional context and target audiences. By utilizing a literature review approach, this study examines how the two stations adapt their journalistic strategies to meet audience needs. The analysis reveals that while TVRI uses a more formal and educational language style, RCTI opts for a more flexible, dynamic approach. This comparative analysis highlights the role of journalistic language in shaping audience perception and enhancing program credibility.
Studi Komparatif Bahasa Jurnalistik Advertorial pada Media Online Detik.com dan Kompas.com Ine Fitrianingsih; Qanitah Salma; Meiby Zulfikar; Siti Abelia Puteri; Lapina Lena; Della Meira; Rini Sartika
Federalisme: Jurnal Kajian Hukum dan Ilmu Komunikasi Vol. 2 No. 2 (2025): Mei: Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/federalisme.v2i2.859

Abstract

This study aims to analyze and compare the advertorial writing styles of two major Indonesian online media outlets: Detik.com and Kompas.com. Using a qualitative descriptive approach, the study examines the text structure, use of journalistic language, and application of the 5W+1H elements in each media’s advertorials. The analysis reveals that Detik.com tends to employ longer, information-dense, and technical sentences, while Kompas.com uses a more formal, informative, and concise writing style. These differences reflect the editorial strategies and target audience segmentation of each media outlet. This research contributes to the field of mass communication by providing insights into the dynamics of advertorial content as a hybrid form between journalism and marketing.