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All Journal Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi
Qanitah Salma
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Law, Crime, Criminology & Criminal Justice

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Studi Komparatif Bahasa Jurnalistik Advertorial pada Media Online Detik.com dan Kompas.com Ine Fitrianingsih; Qanitah Salma; Meiby Zulfikar; Siti Abelia Puteri; Lapina Lena; Della Meira; Rini Sartika
Federalisme: Jurnal Kajian Hukum dan Ilmu Komunikasi Vol. 2 No. 2 (2025): Mei: Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/federalisme.v2i2.859

Abstract

This study aims to analyze and compare the advertorial writing styles of two major Indonesian online media outlets: Detik.com and Kompas.com. Using a qualitative descriptive approach, the study examines the text structure, use of journalistic language, and application of the 5W+1H elements in each media’s advertorials. The analysis reveals that Detik.com tends to employ longer, information-dense, and technical sentences, while Kompas.com uses a more formal, informative, and concise writing style. These differences reflect the editorial strategies and target audience segmentation of each media outlet. This research contributes to the field of mass communication by providing insights into the dynamics of advertorial content as a hybrid form between journalism and marketing.
Co-Authors Alaika Amaly Khaira Arfian Suryasuciramdhan Della Meira Hana Zulfia Ine Fitrianingsih Lapina Lena Meiby Zulfikar Rahma Aniq Aulia Rini Sartika Siti Abelia Puteri