Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi
Qanitah Salma
Unknown Affiliation
Arts Law, Crime, Criminology & Criminal Justice

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Interaksi Dan Respon Penonton Di Media Sosial Terhadap Sinetron “Asmara Gen Z” Dengan Menggunakan Teori Uses And Gratification Qanitah Salma; Rini Sartika; Putri Handayani
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 2 No. 1 (2025): Februari : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v2i1.513

Abstract

This study aims to analyze the interaction and response of viewers on social media to the soap opera Asmara Gen Z using the Uses and Gratification theory. The research method used is a qualitative approach with interaction and response analysis, as well as in-depth interviews with active viewers. The results of the study indicate that the main motivation of viewers in watching the soap opera Asmara Gen Z is because of the presence of young actors and actresses who are relatable to their lives, an interesting and diverse storyline, and a hit soundtrack. This soap opera also succeeded in building hype through social media with active interaction from the players. These findings indicate that the soap opera Asmara Gen Z meets various audience needs, including cognitive, affective, personal identity, social integration and interaction, and escape needs. This study provides insight into how soap operas can create high engagement on social media and provides implications for entertainment content marketing strategies in the digital era.
Studi Komparatif Bahasa Jurnalistik Advertorial pada Media Online Detik.com dan Kompas.com Ine Fitrianingsih; Qanitah Salma; Meiby Zulfikar; Siti Abelia Puteri; Lapina Lena; Della Meira; Rini Sartika
Federalisme: Jurnal Kajian Hukum dan Ilmu Komunikasi Vol. 2 No. 2 (2025): Mei: Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/federalisme.v2i2.859

Abstract

This study aims to analyze and compare the advertorial writing styles of two major Indonesian online media outlets: Detik.com and Kompas.com. Using a qualitative descriptive approach, the study examines the text structure, use of journalistic language, and application of the 5W+1H elements in each media’s advertorials. The analysis reveals that Detik.com tends to employ longer, information-dense, and technical sentences, while Kompas.com uses a more formal, informative, and concise writing style. These differences reflect the editorial strategies and target audience segmentation of each media outlet. This research contributes to the field of mass communication by providing insights into the dynamics of advertorial content as a hybrid form between journalism and marketing.
Co-Authors Alaika Amaly Khaira Arfian Suryasuciramdhan Della Meira Hana Zulfia Ine Fitrianingsih Lapina Lena Meiby Zulfikar PUTRI HANDAYANI Rahma Aniq Aulia Rini Sartika Siti Abelia Puteri