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All Journal Jurnal Penelitian Sistem Informasi Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Jurnal Ilmiah Nusantara
Murtiadi Murtiadi
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Peran Organisasi Ketua Karang Taruna Dalam Membangun Solidaritas Pemuda Chandra Baru RW 017 Aloysius Faby Sukmawardi; Yudha Febri Al Paksi; Murtiadi Murtiadi
JURNAL PENELITIAN SISTEM INFORMASI (JPSI) Vol. 1 No. 4 (2023): NOVEMBER : JURNAL PENELITIAN SISTEM INFORMASI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jpsi.v1i4.994

Abstract

The purpose of this study was to determine the pattern of organizational communication in Karang Taruna Komplek Chandra Baru Rw17. The data collection technique in this study used purposive sampling technique which was obtained by conducting interviews with 2 Youth Organization administrators and filling out questionnaires to several Youth Organization administrators. The analysis method is qualitative analysis without using statistical analysis. Karang Taruna Rw 017 has prioritized solidarity, interesting programs, member development, good organizational culture, and responsibility for the surrounding environment. However, there are several problems that can hinder Karang Taruna in completing its responsibilities, so efforts need to be made to overcome these problems.
Strategi Penggunaan Media Sosial Instagram sebagai Alat Komunikasi dalam Penguatan Branding One Media Digital tvOne Putri Mahardhika Sakinah; Murtiadi Murtiadi; Roynaldi Arista
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 4 (2025): Oktober: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i4.3321

Abstract

This study aims to enhance the utilization of One Media Digital tvOne by employing Instagram as a strategic communication tool. Instagram was chosen because of its strong visual and interactive characteristics as well as its large active user base in Indonesia, making it highly relevant in the context of strengthening the branding of digital television media. The focus of this research is to explore how tvOne leverages Instagram to reinforce its branding, increase audience participation, and build emotional closeness with its followers. The research adopts a descriptive qualitative approach with data collection techniques including in-depth interviews, participatory observation, and documentation. The informants consist of the tvOne social media team responsible for managing the official account, as well as active Instagram users who represent the primary audience. Two main theories support the analysis: Uses and Gratifications Theory, which emphasizes audience motives and satisfaction in media consumption, and Brand Awareness Theory, which relates to efforts in building awareness and audience loyalty toward a brand. The findings reveal that tvOne applies a consistent communication strategy through engaging visual content and the use of Instagram features such as reels, stories, and live streaming, combined with an interactive communication style. These strategies have proven effective in enhancing brand awareness, reinforcing a positive image, and cultivating audience loyalty. Personal approaches through direct interactions also foster a sense of emotional involvement among followers of the @tvonenews account. Thus, Instagram serves not only as an entertainment platform but also as a strategic communication device that continuously strengthens tvOne’s digital branding.
Persepsi Siswa MP Kelas X Mengenai penggunaan Media Sosial Instagram dalam Meningkatkan Citra SMK Sandikta Ayu Wulandari; Murtiadi Murtiadi; Roynaldi Arista
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 4 (2025): Oktober: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i4.3322

Abstract

This study aims to explore the positive perceptions of Office Management grade X students regarding the use of the Instagram account @osissmksandikta in efforts to enhance the image of SMK Sandikta. The background of this research is based on the importance of social media as a means of public communication in the digital era, particularly in building the reputation of educational institutions among the younger generation. The OSIS Instagram account is viewed as the school’s representation in delivering information, promoting activities, and creating emotional engagement between the student organization and both internal and external audiences. The research employed a qualitative descriptive approach. Data collection techniques included in-depth interviews, participatory observation, and documentation to obtain comprehensive findings. The informants consisted of one key informant, namely the OSIS advisor, and three main informants who were Office Management grade X students. Informants were selected purposively, considering their direct involvement with the OSIS Instagram account. The findings reveal that the @osissmksandikta Instagram account is perceived as effective in building a positive school image through the presentation of engaging visual content, a communication style suited to student characteristics, and the provision of relevant, easily accessible information. The account also fosters a sense of involvement and pride since its management is carried out alternately by OSIS members, thereby strengthening collective ownership. Furthermore, active student participation in responding to content reinforces the relationship between the school and its students. The study concludes that the use of Instagram can serve as an effective medium for enhancing a school’s positive image if managed consistently, interactively, and in alignment with the needs and preferences of the target audience. This finding is expected to contribute to the development of school communication strategies through social media.
Strategi Komunikasi Organisasi Ketua Karang Taruna Sub Unit 032 Kecamatan Jatiasih dalam Meningkatkan Loyalitas Anggota Avriliani Sugianto; Murtiadi Murtiadi; Roynaldi Arista
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 4 (2025): Oktober: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i4.3323

Abstract

This study aims to identify, describe, and analyze the organizational communication strategy implemented by the Chairman of the Youth Organization Sub Unit 032 of Jatiasih District in increasing member loyalty. The phenomenon behind this study is the fluctuation in the presence of members in organizational activities and the challenge of maintaining active youth participation in the digital era. Members' loyalty is seen as a determining factor for the success of an organization in carrying out social, cultural, and community programs. The research method used is qualitative with a descriptive approach. Data was collected through in-depth interviews, direct observation of Karang Taruna activities, and documentation of organizational archives. The research informants were selected using purposive sampling techniques, including the Chairman of the Youth Organization and members who actively participated. Data analysis is carried out using an interactive model that includes collection, reduction, data presentation, and conclusion drawn. The results of the study show that the communication strategy of the Chairman of the Youth Organization is democratic, participatory, and interpersonal. The communication media used is in the form of WhatsApp Groups for quick coordination and face-to-face meetings to strengthen emotional bonds between members. The Chair also utilizes informal strategies such as casual conversations and non-formal social interactions to get closer to members. This strategy has a positive effect on member loyalty indicators, such as compliance, responsibility, active participation, and a sense of belonging to the organization. This study concludes that effective, open, empathetic, and adaptive communication to the needs of members is the main factor in strengthening the loyalty of youth organizations. These findings are expected to make an academic contribution to the study of community-based organizational communication and practical benefits for Karang Taruna administrators and similar organizations in managing membership dynamics at the local level.
Strategi Komunikasi Pemasaran Tim Editing Video Dalam Meningkatkan Engagement Konten Promosi Es Krim Double G Di Instagram Rahman, Dany Alif; Murtiadi Murtiadi; Arista, Roynaldi
JURNAL ILMIAH NUSANTARA Vol. 2 No. 6 (2025): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v2i6.6802

Abstract

This study aims to analyze video editing strategies in enhancing engagement for Double G ice cream promotional content on Instagram. Social media platforms, particularly Instagram, have become effective marketing channels, requiring brands to produce creative content that attracts audience interaction. In this context, promotional videos play a crucial role, while the editing process serves as the key to creating both visual and emotional appeal. The research employs a descriptive qualitative method involving the business owner, content creator team, and active consumers of Double G Instagram account as subjects. Data were collected through interviews, observations, and documentation, then analyzed using coding, theme categorization, and conclusion drawing. The findings reveal that Double G video editing strategies implicitly apply the concept of Segmentation, Targeting, and Positioning (STP), targeting young audiences who are active and trend-sensitive. This is achieved through engaging visuals, cheerful music, and a personal communication style. Moreover, the editing strategy aligns with the stages of the AIDA model (Attention, Interest, Desire, Action). Strong visuals and upbeat music successfully capture attention, behind-the-scenes content generates interest, appetizing product displays stimulate desire, and participation calls encourage action.
Co-Authors Aloysius Faby Sukmawardi Arista, Roynaldi Avriliani Sugianto AYU WULANDARI Putri Mahardhika Sakinah Rahman, Dany Alif Roynaldi Arista Yudha Febri Al Paksi