Garuda - Garba Rujukan Digital

Pola Komunikasi Pelatih Dalam Memotivasi Berlatih Atlet Perguruan Pencak Silat Satria Muda Indonesia Komisariat Wilayah Kabupaten Bekasi Teguh Saputro; Murtiadi; Roynaldi Arista
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 6 No. 1 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.7913

Pencak Silat is an Indonesian cultural heritage that not only teaches martial arts techniques but also instills moral values, ethics, and discipline. In the athlete development process, coaches play a significant role, particularly in fostering training motivation through the communication patterns they implement. This study aims to examine the coach's communication patterns in motivating athletes at the Satria Muda Indonesia Pencak Silat School, Bekasi Regional Commissariat. This research employs a descriptive qualitative method, with data collected through in-depth interviews, observation, and documentation. The informants consist of the head coach and two senior athletes. The data were analyzed using the interactive model, including data reduction, data display, and conclusion drawing. The findings reveal that the coach applies one-way, two-way, and multi-directional communication patterns, adjusted according to the athlete’s age and character. Both verbal and non-verbal communication are used effectively, supported by emotional approaches and informal social activities. This communication strategy fosters strong emotional bonds and a positive training environment. Effective communication has been proven to increase athlete motivation, discipline, and enthusiasm during the training process.

Analisis Makna Kekuatan Perempuan pada Karakter Jinda dalam Film The Empress of Ayodhaya Tisna Adila; Murtiadi; Roynaldi Arista
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 6 No. 1 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.7915

This study analyzes the meaning of female power represented through the character of Jinda in the film The Empress of Ayodhaya using Roland Barthes' semiotic approach. This film was chosen because it significantly depicts the theme of female power through the construction of the main character, Jinda, who is portrayed as an active and strategic figure in facing the political conflicts of the Ayodhaya kingdom. Using a descriptive analytical qualitative research method, this study analyzes the symbolic, narrative, and visual elements in the film. Primary data was collected through observation of film scenes and in-depth interviews with informants knowledgeable about historical films and royal dramas. Secondary data included academic journals and relevant documents. Data analysis was conducted using Barthes' three levels of semiotics, namely denotation, connotation, and myth, with triangulation techniques to ensure data validity. The results show that at the denotative level, Jinda's strength is her courage and determination in facing difficulties after being forced to become queen. Connotatively, her strength is her ability to turn suffering into courage and build solidarity within the patriarchal system. And mythologically, Jinda symbolizes an eternal moral legacy and courage despite defeat. Overall, this film reveals that women's strength lies not only in their position or power, but also in their determination, sacrifice, and the legacy of courage created from suffering.

Strategi Komunikasi Interaktif Melalui Instagram Supplier Merpati dalam Menumbuhkan Citra Produk Roda Pagar Abdul Mubarok; Murtiadi; Roynaldi Arista
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 6 No. 1 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.7917

This research aims to analyze the interactive communication strategy implemented by Suplier Merpati Indah through the Instagram platform in fostering a positive customer image towards its Roda Pagar products. The background of this study is driven by the development of social media as a strategic tool for building emotional relationships and customer loyalty. This study employs a qualitative research method, utilizing in- depth interviews, participatory observation, and documentation as data collection techniques. The results indicate that Merpati Indah consistently applies communication strategies focusing on strong visual branding, active two-way interactions, and the presentation of educational and narrative content through storytelling. Instagram features such as posts, stories, and direct messages are optimally utilized to build engagement and customer trust. Visual consistency in the feed, prompt responses to inquiries, and a human-centered approach in digital interactions are key factors in creating positive perceptions and customer loyalty. The study concludes that interactive communication strategies through Instagram, when strategically designed, play a crucial role not only in increasing brand awareness but also in shaping a positive brand image and strengthening emotional bonds with customers. These findings are expected to serve as a practical reference for business practitioners in developing effective digital communication strategies in the era of social media.

Strategi Penggunaan Media Sosial Instagram sebagai Alat Komunikasi dalam Penguatan Branding One Media Digital tvOne Putri Mahardhika Sakinah; Murtiadi Murtiadi; Roynaldi Arista
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 4 (2025): Oktober: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i4.3321

This study aims to enhance the utilization of One Media Digital tvOne by employing Instagram as a strategic communication tool. Instagram was chosen because of its strong visual and interactive characteristics as well as its large active user base in Indonesia, making it highly relevant in the context of strengthening the branding of digital television media. The focus of this research is to explore how tvOne leverages Instagram to reinforce its branding, increase audience participation, and build emotional closeness with its followers. The research adopts a descriptive qualitative approach with data collection techniques including in-depth interviews, participatory observation, and documentation. The informants consist of the tvOne social media team responsible for managing the official account, as well as active Instagram users who represent the primary audience. Two main theories support the analysis: Uses and Gratifications Theory, which emphasizes audience motives and satisfaction in media consumption, and Brand Awareness Theory, which relates to efforts in building awareness and audience loyalty toward a brand. The findings reveal that tvOne applies a consistent communication strategy through engaging visual content and the use of Instagram features such as reels, stories, and live streaming, combined with an interactive communication style. These strategies have proven effective in enhancing brand awareness, reinforcing a positive image, and cultivating audience loyalty. Personal approaches through direct interactions also foster a sense of emotional involvement among followers of the @tvonenews account. Thus, Instagram serves not only as an entertainment platform but also as a strategic communication device that continuously strengthens tvOne’s digital branding.

Persepsi Siswa MP Kelas X Mengenai penggunaan Media Sosial Instagram dalam Meningkatkan Citra SMK Sandikta Ayu Wulandari; Murtiadi Murtiadi; Roynaldi Arista
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 4 (2025): Oktober: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i4.3322

This study aims to explore the positive perceptions of Office Management grade X students regarding the use of the Instagram account @osissmksandikta in efforts to enhance the image of SMK Sandikta. The background of this research is based on the importance of social media as a means of public communication in the digital era, particularly in building the reputation of educational institutions among the younger generation. The OSIS Instagram account is viewed as the school’s representation in delivering information, promoting activities, and creating emotional engagement between the student organization and both internal and external audiences. The research employed a qualitative descriptive approach. Data collection techniques included in-depth interviews, participatory observation, and documentation to obtain comprehensive findings. The informants consisted of one key informant, namely the OSIS advisor, and three main informants who were Office Management grade X students. Informants were selected purposively, considering their direct involvement with the OSIS Instagram account. The findings reveal that the @osissmksandikta Instagram account is perceived as effective in building a positive school image through the presentation of engaging visual content, a communication style suited to student characteristics, and the provision of relevant, easily accessible information. The account also fosters a sense of involvement and pride since its management is carried out alternately by OSIS members, thereby strengthening collective ownership. Furthermore, active student participation in responding to content reinforces the relationship between the school and its students. The study concludes that the use of Instagram can serve as an effective medium for enhancing a school’s positive image if managed consistently, interactively, and in alignment with the needs and preferences of the target audience. This finding is expected to contribute to the development of school communication strategies through social media.

Strategi Komunikasi Organisasi Ketua Karang Taruna Sub Unit 032 Kecamatan Jatiasih dalam Meningkatkan Loyalitas Anggota Avriliani Sugianto; Murtiadi Murtiadi; Roynaldi Arista
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 4 (2025): Oktober: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i4.3323

This study aims to identify, describe, and analyze the organizational communication strategy implemented by the Chairman of the Youth Organization Sub Unit 032 of Jatiasih District in increasing member loyalty. The phenomenon behind this study is the fluctuation in the presence of members in organizational activities and the challenge of maintaining active youth participation in the digital era. Members' loyalty is seen as a determining factor for the success of an organization in carrying out social, cultural, and community programs. The research method used is qualitative with a descriptive approach. Data was collected through in-depth interviews, direct observation of Karang Taruna activities, and documentation of organizational archives. The research informants were selected using purposive sampling techniques, including the Chairman of the Youth Organization and members who actively participated. Data analysis is carried out using an interactive model that includes collection, reduction, data presentation, and conclusion drawn. The results of the study show that the communication strategy of the Chairman of the Youth Organization is democratic, participatory, and interpersonal. The communication media used is in the form of WhatsApp Groups for quick coordination and face-to-face meetings to strengthen emotional bonds between members. The Chair also utilizes informal strategies such as casual conversations and non-formal social interactions to get closer to members. This strategy has a positive effect on member loyalty indicators, such as compliance, responsibility, active participation, and a sense of belonging to the organization. This study concludes that effective, open, empathetic, and adaptive communication to the needs of members is the main factor in strengthening the loyalty of youth organizations. These findings are expected to make an academic contribution to the study of community-based organizational communication and practical benefits for Karang Taruna administrators and similar organizations in managing membership dynamics at the local level.

Strategi Kampanye Humas BMKG dalam Memberikan Peringatan Dini Hidro Meteorologi pada Masyarakat melalui Akun Instagram @ppid_bmkg Tegar Nurrahman; Murtiadi; Roynaldi Arista
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 6 No. 1 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.7930

The Meteorology, Climatology, and Geophysics Agency is one of the Non-Departmental Government Institutions (LPND). BMKG has offices spread throughout Indonesia, and is centered in Kemayoran, Jakarta. This study aims to describe the public relations campaign strategy implemented by BMKG Public Relations in providing hydrometeorological early warnings to the public through Instagram media @PPID_BMKG. This study uses a qualitative research method. Data collection techniques are carried out by means of observation, interviews, and documentation. The results of the study show that BMKG's public relations campaign strategy is based on the approach proposed by Cutlip, Center, & Broom. This campaign strategy is carried out through several stages including systematic content planning, using easy-to-understand visual language, and measuring effectiveness using social media insight analysis and making monthly reports every three months. This study emphasizes the importance of cooperation between BMKG and social media to increase public awareness and preparedness in facing hydrometeorological disasters.

Pera Pola Komunikasi Humas dalam Membangun Citra Badan Pembinaan Hukum Nasional melalui Media Sosial Instagram @BPHN_KEMENKUM Airin Deviana Amellya; Murtiadi; Roynaldi Arista
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 6 No. 1 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.7938

The advancement of digital technology has encouraged government institutions to utilize social media as an effective public communication tool. This study aims to analyze the role of public relations communication patterns in building the image of the National Legal Development Agency (BPHN) through the Instagram platform. This research uses a qualitative approach with a case study method. Data were collected through interviews, observations, and documentation of the official Instagram account of BPHN (@bphn.kemenkum) and relevant informants. The findings reveal that BPHN’s public relations apply an active, responsive, and participatory two-way communication pattern in managing content and public interaction. Features such as comments, direct messages, and interactive stories facilitate reciprocal communication that strengthens public engagement. Feedback evaluation is also conducted regularly as a basis for improving communication strategies. The study concludes that the communication pattern implemented by BPHN’s public relations significantly contributes to shaping an informative, transparent, and professional institutional image in the eyes of the public.

Strategi Public Realations Terkait Penggunaan Influencer Instagram Dalam Meningkatkan Brand Awareness Brand Skincare Lokal Scarlett Mirta Ria Zai; Murtiadi; Roynaldi Arista
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 6 No. 1 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.8160

The rapid advancement of information and communication technology in recent decades has had a significant impact on various aspects of human life, particularly in marketing communication strategies. One of the most affected fields is public relations (PR), which has undergone major changes in methods and approaches to building relationships between organizations and their publics. Whereas PR activities once relied heavily on traditional media such as newspapers, magazines, or press conferences, digital technology has now revolutionized these practices. This study aims to explore and analyze the public relations strategies implemented by the local skincare brand Scarlett in utilizing Instagram influencers as a communication medium to enhance brand awareness. Amidst the increasingly competitive beauty industry, social media has become a strategic channel for companies to establish effective, interactive, and audience-oriented communication. As a local brand, Scarlett has successfully optimized the power of digital media by collaborating with influencers to deliver brand messages in a more personal and authentic manner. The research employed a descriptive qualitative approach with data collected through in-depth interviews, observation, and documentation. The findings reveal that Scarlett’s PR strategy focuses on long-term collaboration with influencers aligned with its brand image, the use of engaging visual content, and the delivery of consistent and relatable messages. This strategy has proven effective in fostering emotional connections between the brand and consumers, strengthening public trust, and reinforcing brand positioning in the local skincare market. Furthermore, the study highlights that the use of influencers as part of public relations strategies can generate a positive impact on shaping public perception and fostering consumer loyalty in the digital era.

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