Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
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All Journal Journal of Multi Disciplines Science
Nuraga, Gloria Yawri
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Nursing

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Promotional Strategy for Typical Minahasa Tuturuga Seasoned Spaghetti via Social Media Nuraga, Gloria Yawri; Mononutu, Inggrid Reyvie; Tuwaidan, Altje Ellen; Solang, Jenly
Journal of Multi-Disciplines Science Vol. 2 No. 1 (2024): Journal of Multi-Disciplines Science
Publisher : Indo Consultan Energi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59921/icecomb.v2i1.23

Abstract

Tuturuga seasoning is one of the typical Minahasa spices in North Sulawesi Province. Furthermore, Spaghetti is a typical food from Italy. This research aims to identify promotional strategies for Tuturuga Seasoned Spaghetti food through social media. This study uses a qualitative method. Data was obtained by observation. The data comes from social media consisting of Instagram, Facebook and WhatsApp. The research results show that the social media platforms effectively used as promotional media are Facebook, WhatsApp, and Instagram. The North Sulawesi Provincial Government needs to support Minahasan spice business actors so that promotion via social media can be carried out effectively and efficiently.
Co-Authors Mononutu, Inggrid Reyvie Solang, Jenly Tuwaidan, Altje Ellen