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Promotional Strategy for Typical Minahasa Tuturuga Seasoned Spaghetti via Social Media Nuraga, Gloria Yawri; Mononutu, Inggrid Reyvie; Tuwaidan, Altje Ellen; Solang, Jenly
Journal of Multi-Disciplines Science Vol. 2 No. 1 (2024): Journal of Multi-Disciplines Science
Publisher : Indo Consultan Energi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59921/icecomb.v2i1.23

Abstract

Tuturuga seasoning is one of the typical Minahasa spices in North Sulawesi Province. Furthermore, Spaghetti is a typical food from Italy. This research aims to identify promotional strategies for Tuturuga Seasoned Spaghetti food through social media. This study uses a qualitative method. Data was obtained by observation. The data comes from social media consisting of Instagram, Facebook and WhatsApp. The research results show that the social media platforms effectively used as promotional media are Facebook, WhatsApp, and Instagram. The North Sulawesi Provincial Government needs to support Minahasan spice business actors so that promotion via social media can be carried out effectively and efficiently.
Enhancing Administrative Efficiency Through Archive Management at the Malalayang District Office, Manado City, Indonesia Mandulangi, Jufrina; Mundung, Deky Eko Wibowo; Makinggung, Juliet Pauladel Truly; Tuwaidan, Altje Ellen
International Journal of Business and Applied Economics Vol. 3 No. 6 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v3i6.11599

Abstract

Archives serve as the institutional memory, supporting administrative processes and ensuring efficient operations. However, initial observations at the Malalayang District Office revealed significant deficiencies in archive management. These included a lack of standardized procedures, inadequate retrieval methods, and insufficient facilities. To address these issues, this research aims to investigate the strategies implemented, challenges faced, and solutions adopted to improve archive management and streamline administrative processes at the Malalayang District Office. Employing a qualitative case study methodology, data were collected and analyzed through a systematic process of reduction, presentation, and conclusion drawing, followed by verification. The findings of this research offer valuable insights into effective archive management practices and their contribution to enhancing administrative efficiency.
ANALISIS KINERJA STEWARD DALAM PROSES MAINTANANCE EQUIPMENT PADA FOOD AND BEVERAGE SERVICE YUAN GARDEN HOTEL JAKARTA Sangari, Fonny; Lumare, Mercy A; Tuwaidan, Altje Ellen; Sambeka, Vesty Like; Tenda, Mirjam Pratidina
HOSPITALITI DAN PARIWISATA Vol 8 No 1 (2025): JURNAL HOSPITALITI DAN PARIWISATA
Publisher : PolimdoSains

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35729/jhp.v8i1.151

Abstract

This study aims to analyze the role of stewards in the equipment maintenance process at Food and Beverage Service Yuan Garden Hotel Pasar Baru. Chinaware, glassware, and silverware equipment are essential equipment in Food and Beverage Service operations, used by guests when eating and drinking at restaurants or ordering room service. However, continuous use can leave spots or change the color of equipment if not noticed. Therefore, the maintenance process carried out by stewards is very important to prevent guest complaints. The research method used was a qualitative description involving all steward staff in the Food and Beverage Service department of Yuan Garden Hotel as the research population and the data collectionmethods used were interviews, observations, and documentation. The results showed that the role of stewards has a significant influence on Food and Beverage Service operations, especially in the process of chinaware equipment maintenance. The conclusion of this study is that the role of stewards is very important in the smooth operation of Yuan Garden Hotel's Food and Beverage Service. And with the addition of Human Resources in the steward division, it is expected to help operations so that they run well
Pemberdayaan UMKM Kuliner melalui Inovasi Cocktail Mixology Saguer di Desa Wisata Darunu, Kab, Minahasa Utara, Sulawesi Utara Walansendow, Agustinus; Lagarense, Bet El Silisna; Pesik, Mex Usmeni; Pangemanan, Jemmy Rudolf; Tenda, Pratidina; Takaendengan, Mita Erdiati; Tuwaidan, Altje Ellen
Jurnal Abdi Masyarakat Indonesia Vol 6 No 2 (2026): JAMSI - Maret 2026
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.2226

Abstract

Kegiatan Pengabdian kepada Masyarakat (PkM) ini dilaksanakan di Desa Wisata Darunu, Minahasa Utara, dengan tujuan memberdayakan UMKM kuliner melalui inovasi cocktail mixology berbasis saguer sebagai produk lokal yang memiliki potensi pengembangan ekonomi hijau. Program ini melibatkan 20 pelaku UMKM kuliner dan pemuda desa sebagai peserta pelatihan, yang selama kegiatan dibekali keterampilan dasar mixology, inovasi resep cocktail berbasis saguer, teknik penyajian kreatif, serta strategi pemasaran digital. Metode pelaksanaan mencakup sosialisasi, demonstrasi, praktik langsung, dan pendampingan intensif. Hasil kegiatan menunjukkan bahwa 85% peserta mampu menghasilkan varian cocktail saguer dengan standar rasa, higienitas, dan estetika penyajian yang layak jual, serta berhasil mengembangkan minimal satu produk unggulan yang siap dipasarkan. Capaian lainnya adalah terbentuknya jejaring promosi bersama antara UMKM dan Pokdarwis Darunu untuk memperkuat branding desa wisata kuliner. Secara sosial-ekonomi, program ini meningkatkan kepercayaan diri pelaku UMKM, memperluas peluang usaha berbasis kearifan lokal, dan mendorong terciptanya lapangan kerja baru di sektor kuliner kreatif. Dengan demikian, inovasi cocktail mixology saguer terbukti berperan sebagai strategi pemberdayaan UMKM sekaligus mendukung pengembangan pariwisata berkelanjutan di Desa Wisata Darunu.