Journal of Multi Disciplines Science
Vol. 2 No. 1 (2024): Journal of Multi-Disciplines Science

Promotional Strategy for Typical Minahasa Tuturuga Seasoned Spaghetti via Social Media

Nuraga, Gloria Yawri (Unknown)
Mononutu, Inggrid Reyvie (Unknown)
Tuwaidan, Altje Ellen (Unknown)
Solang, Jenly (Unknown)

Article Info

Publish Date
01 Jan 2024

Abstract

Tuturuga seasoning is one of the typical Minahasa spices in North Sulawesi Province. Furthermore, Spaghetti is a typical food from Italy. This research aims to identify promotional strategies for Tuturuga Seasoned Spaghetti food through social media. This study uses a qualitative method. Data was obtained by observation. The data comes from social media consisting of Instagram, Facebook and WhatsApp. The research results show that the social media platforms effectively used as promotional media are Facebook, WhatsApp, and Instagram. The North Sulawesi Provincial Government needs to support Minahasan spice business actors so that promotion via social media can be carried out effectively and efficiently.

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Journal Info
Journal of Multi Disciplines Science
Website

Abbrev

icecomb

Publisher

PT Indo Consultan Energi

Subject

Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Nursing

Description

Journal of Multi Disciplines Science (ICECOMB) is a scientific journal focusing on the development of multidisciplinary science, including economics, finance, nursing, management, education, humanities, social science, religion, and ...