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All Journal Jurnal Aksioma Al-Musaqoh Journal of Economy, Accounting and Management Science (JEAMS)
Ilmi Albadiah
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences

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The Effectiveness of Micro-Enterprises In Enhancing The Economic Welfare of Communities Ilmi Albadiah; Siti Mudawanah; Ade Sahruroji
Journal of Economy, Accounting and Management Science (JEAMS) Vol. 5 No. 1 (2023): September
Publisher : Faculty of Economics, Merdeka University Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55173/jeams.v5i1.41

Abstract

The micro-business of donut production plays a role in alleviating community welfare issues and reducing unemployment rates in the area. It also fosters creativity that aligns with efforts to preserve and develop elements of the local culture. On another note, micro-enterprises like these are capable of absorbing labor, thus decreasing unemployment levels. The effectiveness of the Mawar Donut micro-business in enhancing economic welfare is under scrutiny. To determine how effective the Mawar Donut micro-enterprise is in improving economic welfare, qualitative research is conducted. This research aims to describe and analyze phenomena, events, social activities, attitudes, beliefs, perceptions, and thoughts of individuals or groups through qualitative data with a case study approach. Data collection techniques include observation, interviews, and documentation. In this research, documentation refers to the process of collecting data by studying and noting important parts from official records found in both the research location and other influential institutions. This is because the data obtained consists of descriptions or information from interview activities. The findings at Mawar Donut indicate that interviews with Mrs. Ulfah Khofifah, the owner of Mawar Donut store, show effective results regarding the improvement of community welfare around the store. With its strategic location near schools among other areas, Mawar Donut not only enhances its own prosperity but also supports the general economy of the community. Therefore, Mawar Donut has become a business model that caters to all its customers' needs, whether for resale or daily consumption.
PERAN DIGITALISASI PEMASARAN PRODUK DALAM MENINGKATKAN PENDAPATAN USAHA TERNAK BURUNG PUYUH PETELUR Nufus, Hayatun; Yunia, Noorma; Budiman, Budiman; Ilmi Albadiah
e-Jurnal Aksioma Al-Musaqoh : Journal of Islamic Economics and Business Studies Vol 8 No 2 (2025): DESEMBER 2025
Publisher : STAI La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/jam.v8i2.1522

Abstract

The development of information and communication technology has brought significant changes to various sectors of life, including the livestock sector. One form of adaptation to these developments is the implementation of digitalization in product marketing activities. This study aims to examine and understand how product marketing digitalization can influence the income of quail farming businesses in Nameng Village. Marketing digitalization refers to the use of various digital media and platforms, such as social media, instant messaging applications, and marketplaces, to market livestock products to consumers more widely and efficiently. This study uses a descriptive qualitative approach, focusing on one quail farming business operator in the Nameng Village area. Data collection techniques were carried out through in-depth interviews, direct observation, and documentation to obtain comprehensive information about the digital marketing practices applied by business operators. This study also considers various supporting and inhibiting factors in the implementation of marketing digitalization, such as access to technology, digital literacy, and the local market's response to digital-based marketing approaches. The results of this study are expected to contribute to the development of more adaptive and relevant marketing strategies for livestock businesses, particularly in the context of utilizing digital technology in today's modern era
Co-Authors Ade Sahruroji Budiman Budiman Hayatun Nufus Siti Mudawanah Yunia, Noorma