Garuda - Garba Rujukan Digital

PENGARUH DIGITAL MARKETING TERHADAP PENDAPATAN USAHA MIKRO Yunia, Noorma; Rohmatulloh, Puri; Albadiah, Ilmi
Jurnal Studia Akuntansi dan Bisnis (The Indonesian Journal of Management & Accounting) Vol 11 No 1 (2023)
Publisher : Universitas La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/jsab.v11i1.1012

Digital Marketing is a tool as an intermediary for marketing communication which is currently widely used by social media in introducing its products in the modern era. One of them is by using social media as a tool to promote. The problems to be discussed are How Digital Marketing, Micro Business Income and the significant influence between Digital Marketing on business income for micro business actors on Jl. Multatuli, Rangkasbitung District, Lebak Regency. This research is a correlational quantitative research that aims to examine the effect of the independent and dependent variables. This study aims to examine how Digital Marketing, Micro Business Income and the significant influence between Digital Marketing on business income for micro business actors on Jl. Multatuli, Rangkasbitung District, Lebak Regency. This study uses a saturated sampling method. The sample in this study amounted to 52 respondents with samples taken from 2 (two) variables developed. Data collection techniques using a questionnaire with a Likert scale measurement. The data collection method uses a questionnaire method which is then analyzed by simple linear regression analysis with a test (t test) and simultaneous test (F test) with the help of SPSS Statistics 20. It can be seen that micro business income is influenced by Digital Marketing by 0.196 or by 30%, while the remaining 70%, influenced by other factors not examined. Based on the results of the study, that Digital Marketing has a real and positive relationship to micro business income of 3,496. Thus, t count > t table (3,496 > 1,675). So that the significant value <0.05 is 0.001 <0.05, then Ho is rejected and Ha is accepted, which means that there is a partially significant influence between the independent variable, namely Digital Marketing, on the dependent variable, namely Micro Business Income.

Pengaruh Manajemen Koperasi Terhadap Minat Beli Santri Pondok Pesantren Riyadhul Mutafakkirin Rangkasbitung Lebak Banten Yunia, Noorma
e-Jurnal Aksioma Al-Musaqoh : Journal of Islamic Economics and Business Studies Vol 7 No 1 (2024): JUNI 2024
Publisher : STAI La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/jam.v7i1.1085

The progress of the business world in Indonesia has resulted in the importance of entrepreneurial spirit education being implemented in Islamic boarding schools. Entrepreneurship is a process of a person's ability to observe and assess a business opportunity, take a profit action by gathering existing resources. Cooperatives as one of the original life veins of the Indonesian nation need to be preserved and developed in order to support the economy of the community at large. This study was conducted with the aim of obtaining data on the management of the Riyadhul Mutafakkirin Islamic Boarding School women's cooperative, obtaining data on santri buying interest in the Riyadhul Mutafakkirin Islamic Boarding School women's cooperative and analyzing whether there is an influence of cooperative management carried out by the Riyadhul Mutafakkirin Islamic Boarding School cooperative on santri buying interest using simple linear regression data analysis techniques using the SPSS V.22 program. The method used in the research is quantitative descriptive statistics with the population, namely students of the Riyadhul Mutafakkirin Islamic Boarding School with a sample of 35 respondents. Data collection was obtained through primary data in the form of a questionnaire. Based on the results of data processing that researchers get in the field, the data shows that cooperative management has a positive and significant influence on the buying interest of Riyadhul Mutafakkirin Islamic Boarding School students with the results of the t test which shows the t value of 27.311> from the t table, namely 2.034. So that the independent variable, namely cooperative management, has an effect on the dependent variable, namely buying interest and the significance is 0.000 <0.05. So that the independent variable, namely cooperative management, has an effect on the dependent variable, namely buying interest and the significance is 0.000 <0.05. So that thus Ho is rejected and Ha is accepted.

Pengaruh Label Halal dan Kemasan pada Produk Makanan Terhadap Minat Beli Konsumen Yunia, Noorma; Budiman; Solihah, Niah
e-Jurnal Aksioma Al-Musaqoh : Journal of Islamic Economics and Business Studies Vol 7 No 2 (2024): DESEMBER 2024
Publisher : STAI La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/jam.v7i2.1248

Penelitian ini menyoroti pentingnya label halal bagi konsumen Muslim di Indonesia, yang memerlukan jaminan kehalalan pada produk makanan kemasan. Di Desa Sindangsari, banyak masyarakat yang belum memperhatikan label halal saat membeli produk. Tujuan penelitian ini yaitu untuk mengetahui pengaruh Label Halal pada produk makanan terhadap Minat Beli Konsumen, untuk mengetahui pengaruh Kemasan pada produk makanan terhadap Minat Beli Konsumen dan untuk mengetahui pengaruh Label Halal dan Kemasan pada produk makanan terhadap Minat Beli Konsumen di Desa Sindangsari Kec. Sajira Leabk Banten. Metode penelitian menggunakan metode kuantitatif korelasional. Populasi dalam penelitian ini yaitu masyarakat Desa Sindangsari yang berusia 18-35 tahun sebanyak 1.04orang. Teknik pengambilan sampel menggunakan Nonprobability sampling dengan kategori proposive sampling sebanyak 62 responden. Teknik pengumpulan data yang digunakan observasi, kajian pustaka, kuesioner, dan dokumentasi. Teknik analisis data yang digunakan yaitu uji validitas, uji reliabilitas, uji normalitas, uji heteroskedastisitas, uji multikolinearitas, analisis regresi linier berganda, uji koefisien determinasi, uji t, dan uji F. Dengan bantuan Software SPSS V29. Hasil penelitian menunjukkan bahwa: Variabel Label Halal pada produk makanan secara parsial berpengaruh positif dan signifikan terhadap Minat Beli Konsumen, variabel Kemasan pada produk makanan secara parsial berpengaruh positif dan signifikan terhadap Minat Beli Konsumen, Variabel Label Halal dan Kemasan pada produk makanan secara simultan berpengaruh positif dan signifikan terhadap Minat Beli Konsumen di Desa Sindangsari Kec. Sajira Leabk Banten. Kontribusi Label Halal dan Kemasan terhadap Minat Beli Konsumen sebesar 31,00% sedangkan sisanya dipengaruhi faktor lain di luar variabel penelitian.

Pengaruh Label Halal dan Kemasan pada Produk Makanan Terhadap Minat Beli Konsumen Yunia, Noorma; Budiman, Budiman; Albadiah, Ilmi; Soniah, Niah
e-Jurnal Aksioma Al-Musaqoh : Journal of Islamic Economics and Business Studies Vol 8 No 1 (2025): JUNI 2025
Publisher : STAI La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar

The background of this research highlights the importance of halal labels for Muslim consumers in Indonesia, who require guarantees of halal compliance for packaged food products. In Sindangsari Village, many residents have not yet paid attention to halal labels when purchasing products.This study aims to: 1. Determine the influence of the Halal label on food products towards consumer purchase intention in Sindangsari Village, Sajira District, Lebak, Banten, 2. Determine the influence of packaging on food products towards consumer purchase intention in Sindangsari Village, Sajira District, Lebak, Banten, and 3. Determine the influence of the Halal label and packaging on food products towards consumer purchase intention in Sindangsari Village, Sajira District, Lebak, Banten. The research method used is a correlational quantitative method. The population in this study consisted of 1,004 individuals aged 18-35 years from Sindangsari Village. The sampling technique used is nonprobability sampling with a purposive sampling category of 62 respondents. Data collection techniques include observation, literature review, questionnaires, and documentation. The data analysis techniques used are validity tests, reliability tests, normality tests, heteroscedasticity tests, multicollinearity tests, multiple linear regression analysis, determination coefficient tests, t-tests, and F tests, with the assistance of the Statistical Package for the Social Sciences (SPSS) software version 29. The results of the study show that: 1. The Halal label variable on food products partially has a positive and significant influence on consumer purchase intention in Sindangsari Village, Sajira District, Lebak, Banten, 2. The packaging variable on food products partially has a positive and significant influence on consumer purchase intention in Sindangsari Village, Sajira District, Lebak, Banten, 3. The Halal label and packaging variables on food products simultaneously have a positive and significant influence on consumer purchase intention in Sindangsari Village, Sajira District, Lebak, Banten. The contribution of the Halal label and packaging to consumer purchase intention is 31.00%, while the remaining percentage is influenced by other factors outside the research variables.

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