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All Journal Jurnal Manajemen STIE Muhammadiyah Palopo MANDAR: Management Development and Applied Research Journal Jurnal Studia Akuntansi dan Bisnis (The Indonesian Journal of Management & Accounting)
Yunia, Noorma
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH DIGITAL MARKETING TERHADAP PENDAPATAN USAHA MIKRO Yunia, Noorma; Rohmatulloh, Puri; Albadiah, Ilmi
Jurnal Studia Akuntansi dan Bisnis (The Indonesian Journal of Management & Accounting) Vol 11 No 1 (2023)
Publisher : Universitas La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/jsab.v11i1.1012

Abstract

Digital Marketing is a tool as an intermediary for marketing communication which is currently widely used by social media in introducing its products in the modern era. One of them is by using social media as a tool to promote. The problems to be discussed are How Digital Marketing, Micro Business Income and the significant influence between Digital Marketing on business income for micro business actors on Jl. Multatuli, Rangkasbitung District, Lebak Regency. This research is a correlational quantitative research that aims to examine the effect of the independent and dependent variables. This study aims to examine how Digital Marketing, Micro Business Income and the significant influence between Digital Marketing on business income for micro business actors on Jl. Multatuli, Rangkasbitung District, Lebak Regency. This study uses a saturated sampling method. The sample in this study amounted to 52 respondents with samples taken from 2 (two) variables developed. Data collection techniques using a questionnaire with a Likert scale measurement. The data collection method uses a questionnaire method which is then analyzed by simple linear regression analysis with a test (t test) and simultaneous test (F test) with the help of SPSS Statistics 20. It can be seen that micro business income is influenced by Digital Marketing by 0.196 or by 30%, while the remaining 70%, influenced by other factors not examined. Based on the results of the study, that Digital Marketing has a real and positive relationship to micro business income of 3,496. Thus, t count > t table (3,496 > 1,675). So that the significant value <0.05 is 0.001 <0.05, then Ho is rejected and Ha is accepted, which means that there is a partially significant influence between the independent variable, namely Digital Marketing, on the dependent variable, namely Micro Business Income.
Pengaruh Pengembangan Karir Budaya Kerja dan Kompensasi Terhadap Kinerja Pegawai Yunia, Noorma; Rohmatulloh, Puri; Samudi, Samudi
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 9, No 2 (2023)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v9i2.1737

Abstract

Abstract This research aims to test, study and analyze the influence of career development, work culture and compensation on the performance of regional secretariat employees. The sample in this study was 64 respondents, while the sampling technique used probability sampling. Data collection in this research used a questionnaire and data analysis used multiple and partial regression tests. The results of this research show that career development has a significant effect on the performance of regional secretariat employees, work culture has a significant effect on the performance of regional secretariat employees, compensation has a significant effect on the performance of regional secretariat employees, and career development, work culture and compensation have a significant effect on performance. regional secretariat employees. This means that as career development, work culture and compensation improve, the performance of regional secretariat employees will also increase.Keywords: Career Development, Work Culture, Compensation, Employee Performance.AbstrakPenelitian ini bertujuan untuk menguji, mengkaji dan menganalisis pengaruh pengembangan karir, budaya kerja dan kompensasi terhadap kinerja pegawai sekretariat daerah. Sampel dalam penelitian ini sebanyak 64 responden, sedangkan teknik pengambilan sampel menggunakan probability sampling. Pengumpulan data dalam penelitian ini menggunakan kuesioner dan analisis datanya menggunakan uji regresi berganda dan parsial. Hasil penelitian ini menunjukkan bahwa pengembangan karir berpengaruh secara signifikan terhadap kinerja pegawai sekretariat daerah, budaya kerja berpengaruh secara signifikan terhadap kinerja pegawai sekretariat daerah, kompensasi berpengaruh secara signifikan terhadap kinerja pegawai sekretariat daerah, dan pengembangan karir, budaya kerja dan kompensasi berpengaruh secara signifikan terhadap kinerja pegawai sekretariat daerah. Hal ini berarti semakin meningkat pengembangan karir, budaya kerja dan kompensasi, maka akan semakin meningkat pula kinerja pegawai sekretariat daerah.Kata Kunci: Pengembangan Karir, Budaya Kerja, Kompensasi, Kinerja Pegawai.
The Influence of Organizational Culture, Supervision, and Job Satisfaction on Employee Performance at PT. DEF Mas’ud, Anis Anshari; Afrianti, Rini; Yunia, Noorma; Murni, Yanti; Aini, Rohana Nur
MANDAR: Management Development and Applied Research Journal Vol 8 No 1 (2025): December Period
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/mandar.v8i1.5879

Abstract

This study aims to examine the influence of organizational culture, supervision, and job satisfaction on employee performance at PT. DEF Balikpapan. Although similar studies have been conducted previously, the novelty of this research lies in evaluating organizational behavior factors within the context of a heavy-equipment company that is undergoing digital transformation and tighter performance monitoring. Using a quantitative approach and saturated sampling of 27 employees, data were analyzed using multiple linear regression. Results indicate that organizational culture has a negative but insignificant effect on performance, supervision has no positive influence, while job satisfaction significantly improves performance. Simultaneously, the three variables significantly affect employee performance. These findings contribute to literature by highlighting the inconsistency of cultural and supervisory effects in companies with evolving digital work systems and restricted autonomy
Co-Authors Albadiah, Ilmi Masud, Anis Anshari Rini Afrianti Rohana Nur Aini Rohmatulloh, Puri Samudi Yanti Murni