Garuda - Garba Rujukan Digital

PENGARUH DIGITAL MARKETING TERHADAP PENDAPATAN USAHA MIKRO Yunia, Noorma; Rohmatulloh, Puri; Albadiah, Ilmi
Jurnal Studia Akuntansi dan Bisnis (The Indonesian Journal of Management & Accounting) Vol 11 No 1 (2023)
Publisher : Universitas La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/jsab.v11i1.1012

Digital Marketing is a tool as an intermediary for marketing communication which is currently widely used by social media in introducing its products in the modern era. One of them is by using social media as a tool to promote. The problems to be discussed are How Digital Marketing, Micro Business Income and the significant influence between Digital Marketing on business income for micro business actors on Jl. Multatuli, Rangkasbitung District, Lebak Regency. This research is a correlational quantitative research that aims to examine the effect of the independent and dependent variables. This study aims to examine how Digital Marketing, Micro Business Income and the significant influence between Digital Marketing on business income for micro business actors on Jl. Multatuli, Rangkasbitung District, Lebak Regency. This study uses a saturated sampling method. The sample in this study amounted to 52 respondents with samples taken from 2 (two) variables developed. Data collection techniques using a questionnaire with a Likert scale measurement. The data collection method uses a questionnaire method which is then analyzed by simple linear regression analysis with a test (t test) and simultaneous test (F test) with the help of SPSS Statistics 20. It can be seen that micro business income is influenced by Digital Marketing by 0.196 or by 30%, while the remaining 70%, influenced by other factors not examined. Based on the results of the study, that Digital Marketing has a real and positive relationship to micro business income of 3,496. Thus, t count > t table (3,496 > 1,675). So that the significant value <0.05 is 0.001 <0.05, then Ho is rejected and Ha is accepted, which means that there is a partially significant influence between the independent variable, namely Digital Marketing, on the dependent variable, namely Micro Business Income.

Pengaruh Manajemen Koperasi Terhadap Minat Beli Santri Pondok Pesantren Riyadhul Mutafakkirin Rangkasbitung Lebak Banten Yunia, Noorma
e-Jurnal Aksioma Al-Musaqoh : Journal of Islamic Economics and Business Studies Vol 7 No 1 (2024): JUNI 2024
Publisher : STAI La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/jam.v7i1.1085

The progress of the business world in Indonesia has resulted in the importance of entrepreneurial spirit education being implemented in Islamic boarding schools. Entrepreneurship is a process of a person's ability to observe and assess a business opportunity, take a profit action by gathering existing resources. Cooperatives as one of the original life veins of the Indonesian nation need to be preserved and developed in order to support the economy of the community at large. This study was conducted with the aim of obtaining data on the management of the Riyadhul Mutafakkirin Islamic Boarding School women's cooperative, obtaining data on santri buying interest in the Riyadhul Mutafakkirin Islamic Boarding School women's cooperative and analyzing whether there is an influence of cooperative management carried out by the Riyadhul Mutafakkirin Islamic Boarding School cooperative on santri buying interest using simple linear regression data analysis techniques using the SPSS V.22 program. The method used in the research is quantitative descriptive statistics with the population, namely students of the Riyadhul Mutafakkirin Islamic Boarding School with a sample of 35 respondents. Data collection was obtained through primary data in the form of a questionnaire. Based on the results of data processing that researchers get in the field, the data shows that cooperative management has a positive and significant influence on the buying interest of Riyadhul Mutafakkirin Islamic Boarding School students with the results of the t test which shows the t value of 27.311> from the t table, namely 2.034. So that the independent variable, namely cooperative management, has an effect on the dependent variable, namely buying interest and the significance is 0.000 <0.05. So that the independent variable, namely cooperative management, has an effect on the dependent variable, namely buying interest and the significance is 0.000 <0.05. So that thus Ho is rejected and Ha is accepted.

Pengaruh Label Halal dan Kemasan pada Produk Makanan Terhadap Minat Beli Konsumen Yunia, Noorma; Budiman; Solihah, Niah
e-Jurnal Aksioma Al-Musaqoh : Journal of Islamic Economics and Business Studies Vol 7 No 2 (2024): DESEMBER 2024
Publisher : STAI La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/jam.v7i2.1248

Penelitian ini menyoroti pentingnya label halal bagi konsumen Muslim di Indonesia, yang memerlukan jaminan kehalalan pada produk makanan kemasan. Di Desa Sindangsari, banyak masyarakat yang belum memperhatikan label halal saat membeli produk. Tujuan penelitian ini yaitu untuk mengetahui pengaruh Label Halal pada produk makanan terhadap Minat Beli Konsumen, untuk mengetahui pengaruh Kemasan pada produk makanan terhadap Minat Beli Konsumen dan untuk mengetahui pengaruh Label Halal dan Kemasan pada produk makanan terhadap Minat Beli Konsumen di Desa Sindangsari Kec. Sajira Leabk Banten. Metode penelitian menggunakan metode kuantitatif korelasional. Populasi dalam penelitian ini yaitu masyarakat Desa Sindangsari yang berusia 18-35 tahun sebanyak 1.04orang. Teknik pengambilan sampel menggunakan Nonprobability sampling dengan kategori proposive sampling sebanyak 62 responden. Teknik pengumpulan data yang digunakan observasi, kajian pustaka, kuesioner, dan dokumentasi. Teknik analisis data yang digunakan yaitu uji validitas, uji reliabilitas, uji normalitas, uji heteroskedastisitas, uji multikolinearitas, analisis regresi linier berganda, uji koefisien determinasi, uji t, dan uji F. Dengan bantuan Software SPSS V29. Hasil penelitian menunjukkan bahwa: Variabel Label Halal pada produk makanan secara parsial berpengaruh positif dan signifikan terhadap Minat Beli Konsumen, variabel Kemasan pada produk makanan secara parsial berpengaruh positif dan signifikan terhadap Minat Beli Konsumen, Variabel Label Halal dan Kemasan pada produk makanan secara simultan berpengaruh positif dan signifikan terhadap Minat Beli Konsumen di Desa Sindangsari Kec. Sajira Leabk Banten. Kontribusi Label Halal dan Kemasan terhadap Minat Beli Konsumen sebesar 31,00% sedangkan sisanya dipengaruhi faktor lain di luar variabel penelitian.

Pengaruh Label Halal dan Kemasan pada Produk Makanan Terhadap Minat Beli Konsumen Yunia, Noorma; Budiman, Budiman; Albadiah, Ilmi; Soniah, Niah
e-Jurnal Aksioma Al-Musaqoh : Journal of Islamic Economics and Business Studies Vol 8 No 1 (2025): JUNI 2025
Publisher : STAI La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar

The background of this research highlights the importance of halal labels for Muslim consumers in Indonesia, who require guarantees of halal compliance for packaged food products. In Sindangsari Village, many residents have not yet paid attention to halal labels when purchasing products.This study aims to: 1. Determine the influence of the Halal label on food products towards consumer purchase intention in Sindangsari Village, Sajira District, Lebak, Banten, 2. Determine the influence of packaging on food products towards consumer purchase intention in Sindangsari Village, Sajira District, Lebak, Banten, and 3. Determine the influence of the Halal label and packaging on food products towards consumer purchase intention in Sindangsari Village, Sajira District, Lebak, Banten. The research method used is a correlational quantitative method. The population in this study consisted of 1,004 individuals aged 18-35 years from Sindangsari Village. The sampling technique used is nonprobability sampling with a purposive sampling category of 62 respondents. Data collection techniques include observation, literature review, questionnaires, and documentation. The data analysis techniques used are validity tests, reliability tests, normality tests, heteroscedasticity tests, multicollinearity tests, multiple linear regression analysis, determination coefficient tests, t-tests, and F tests, with the assistance of the Statistical Package for the Social Sciences (SPSS) software version 29. The results of the study show that: 1. The Halal label variable on food products partially has a positive and significant influence on consumer purchase intention in Sindangsari Village, Sajira District, Lebak, Banten, 2. The packaging variable on food products partially has a positive and significant influence on consumer purchase intention in Sindangsari Village, Sajira District, Lebak, Banten, 3. The Halal label and packaging variables on food products simultaneously have a positive and significant influence on consumer purchase intention in Sindangsari Village, Sajira District, Lebak, Banten. The contribution of the Halal label and packaging to consumer purchase intention is 31.00%, while the remaining percentage is influenced by other factors outside the research variables.

Pengaruh Pengembangan Karir Budaya Kerja dan Kompensasi Terhadap Kinerja Pegawai Yunia, Noorma; Rohmatulloh, Puri; Samudi, Samudi
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 9, No 2 (2023)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v9i2.1737

Abstract This research aims to test, study and analyze the influence of career development, work culture and compensation on the performance of regional secretariat employees. The sample in this study was 64 respondents, while the sampling technique used probability sampling. Data collection in this research used a questionnaire and data analysis used multiple and partial regression tests. The results of this research show that career development has a significant effect on the performance of regional secretariat employees, work culture has a significant effect on the performance of regional secretariat employees, compensation has a significant effect on the performance of regional secretariat employees, and career development, work culture and compensation have a significant effect on performance. regional secretariat employees. This means that as career development, work culture and compensation improve, the performance of regional secretariat employees will also increase.Keywords: Career Development, Work Culture, Compensation, Employee Performance.AbstrakPenelitian ini bertujuan untuk menguji, mengkaji dan menganalisis pengaruh pengembangan karir, budaya kerja dan kompensasi terhadap kinerja pegawai sekretariat daerah. Sampel dalam penelitian ini sebanyak 64 responden, sedangkan teknik pengambilan sampel menggunakan probability sampling. Pengumpulan data dalam penelitian ini menggunakan kuesioner dan analisis datanya menggunakan uji regresi berganda dan parsial. Hasil penelitian ini menunjukkan bahwa pengembangan karir berpengaruh secara signifikan terhadap kinerja pegawai sekretariat daerah, budaya kerja berpengaruh secara signifikan terhadap kinerja pegawai sekretariat daerah, kompensasi berpengaruh secara signifikan terhadap kinerja pegawai sekretariat daerah, dan pengembangan karir, budaya kerja dan kompensasi berpengaruh secara signifikan terhadap kinerja pegawai sekretariat daerah. Hal ini berarti semakin meningkat pengembangan karir, budaya kerja dan kompensasi, maka akan semakin meningkat pula kinerja pegawai sekretariat daerah.Kata Kunci: Pengembangan Karir, Budaya Kerja, Kompensasi, Kinerja Pegawai.

PERAN DIGITALISASI PEMASARAN PRODUK DALAM MENINGKATKAN PENDAPATAN USAHA TERNAK BURUNG PUYUH PETELUR Nufus, Hayatun; Yunia, Noorma; Budiman, Budiman
e-Jurnal Aksioma Al-Musaqoh : Journal of Islamic Economics and Business Studies Vol 8 No 2 (2025): DESEMBER 2025
Publisher : STAI La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/jam.v8i2.1522

The development of information and communication technology has brought significant changes to various sectors of life, including the livestock sector. One form of adaptation to these developments is the implementation of digitalization in product marketing activities. This study aims to examine and understand how product marketing digitalization can influence the income of quail farming businesses in Nameng Village. Marketing digitalization refers to the use of various digital media and platforms, such as social media, instant messaging applications, and marketplaces, to market livestock products to consumers more widely and efficiently. This study uses a descriptive qualitative approach, focusing on one quail farming business operator in the Nameng Village area. Data collection techniques were carried out through in-depth interviews, direct observation, and documentation to obtain comprehensive information about the digital marketing practices applied by business operators. This study also considers various supporting and inhibiting factors in the implementation of marketing digitalization, such as access to technology, digital literacy, and the local market's response to digital-based marketing approaches. The results of this study are expected to contribute to the development of more adaptive and relevant marketing strategies for livestock businesses, particularly in the context of utilizing digital technology in today's modern era

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