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All Journal INVEST : Jurnal Inovasi Bisnis dan Akuntansi Luxury: Landscape of Business Administration Interconnection: An Economic Perspective Horizon Nexus Synergy: A Business Perspective
Amin, Amirudin M.
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Humanities Economics, Econometrics & Finance Social Sciences

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Brand Trust, Celebrity Endorser, and Product Bundling on Purchasing Interest and Its Impact on Decisions to Purchase Starbucks Drink at Pekanbaru Amin, Amirudin M.; Wijaya, Junardi
Interconnection: An Economic Perspective Horizon Vol. 1 No. 4 (2024): Interconnection: An Economic Perspective Horizon
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/interconnection.v1i4.69

Abstract

This research aims to determine and analyze the influence of brand trust, celebrity endorsers and product bundling on purchasing interest and purchasing decisions for Starbucks drinks at Pekanbaru. The population in this study is all residents of the city of Pekanbaru in 2023, the number of which is unknown. Furthermore, with a sampling technique using the Roscoe Formula, a sample size of 100 respondents will be obtained and an accidental sampling technique will be used in sampling. Data analysis in this study used the second-generation multivariate data analysis method or SEM (Structural Equation Model) using PLS (Partial Least Square). Based on the research results, the results show that brand trust has a positive and significant effect on buying interest, celebrity endorsers have a positive and not significant effect on buying interest, product bundling has a positive and not significant effect on buying interest, brand trust has a positive and significant effect on purchasing decisions, celebrity endorsers has a negative and insignificant effect on purchasing decisions, product bundling has a positive and insignificant effect on purchasing decisions and purchase interest has a positive and significant effect on purchasing decisions for Starbucks drinks Pekanbaru.
Brand Equity, Product Variation, Social Influence, and Halal Labeling on the Interest in Buying Wardah Lipstick Cosmetics Among Women in Pekanbaru City Amin, Amirudin M.; Harahap, Dinda Rezki
Interconnection: An Economic Perspective Horizon Vol. 2 No. 1 (2024): Interconnection: An Economic Perspective Horizon
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/interconnection.v2i1.82

Abstract

This research aims to determine and analyze the influence of brand equity, product variety, social influence, and halal labeling on interest in buying cosmetics. This research was conducted in Pekanbaru City. Determining the sample in this study used the Purposive Sampling method with 150 respondents. The population used is all consumers in Pekanbaru City. Data analysis using multiple linear regression. The results of the research show that there is no significant and negative influence between brand equity on purchasing interest, and there is a positive and significant influence between product variety on purchasing interest, and there is no significant and negative influence between social influence and halal labeling on purchasing interest.
Brand Image, Service Quality, and Online Customer Review on the Decision to Use Gojek Application Services in Pekanbaru Amin, Amirudin M.; Utari, Veren Veronica; Tjahjana, Dominicus Josephus Swanto; Syahputra, Hidayat; S, Maulana Rezfajri
Interconnection: An Economic Perspective Horizon Vol. 1 No. 2 (2023): Interconnection: An Economic Perspective Horizon
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/interconnection.v1i2.34

Abstract

This study aims to determine and analyze the effect of brand image, service quality, and online customer reviews on purchasing decisions. The population of this study was students of the Pelita Indonesia Institute of Business and Technology, totaling 2,117 people with a sample size of 100 respondents. The sampling technique used was purposive sampling and proportionate stratified random sampling with the Slovin formula. The data analysis technique uses multiple linear regression analysis and hypothesis testing (t-test) with the help of the SPSS version 26 program. The results of this study indicate that brand image, service quality, and online customer review variables have a significant effect on the decision to use the Gojek application service in Pekanbaru (Case Study on Students of the Pelita Indonesia Institute of Business and Technology).
Pengaruh Citra Merek Dan Inovasi Produk Terhadap Keputusan Pembelian Dan Kepuasan Konsumen Kopi Kapal Api Di Kota Pekanbaru Amin, Amirudin M.; Johansen, Johansen
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 3 No. 1 (2022): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v3i1.279

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari citra merek dan inovasi produk terhadap keputusan pembelian dan kepuasan konsumen kopi kapal api. Populasi dari penelitian ini merupakan konsumen kopi kapal api di Kota Pekanbaru. Teknik dalam menentukan sampel yang akan diteliti adalah metode Accidental Sampling, sehingga sampel pada penelitian ini sebanyak 150 responden. Metode pengumpulan data melalui kuesioner. Teknik analisis pada penelitian ini adalah Structural Equation Model (SEM) dengan bantuan perangkat lunak Smart Partial Least Square (PLS) 3.0. Berdasarkan hasil yang diperoleh pada penelitian ini bahwa variabel citra merek dan inovasi produk terhadap keputusan pembelian berpengaruh positif dan signifikan. variabel citra merek terhadap kepuasan konsumen berpengaruh negatif dan tidak signifikan. Dan untuk variabel inovasi produk dan keputusan pembelian terhadap kepuasan konsumen berpengaruh positif dan signifikan..  Kata Kunci : Citra Merek, Inovasi Produk, Keputusan Pembelian, Kepuasan Konsumen
Product Quality and Social Media Marketing on Brand Image and Purchase Decisions for Viva Cosmetics Products in Pekanbaru City Society Amin, Amirudin M.; Khairani, Nadya Rahmi; Rusilawati, Ermina
Nexus Synergy: A Business Perspective Vol. 2 No. 2 (2024): Nexus Synergy: A Business Perspective
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/nexus.v2i2.106

Abstract

This study aimed to determine the effect of product quality and social media marketing on brand image and purchase decisions. This research was conducted in Pekanbaru, Riau. The population in this study was all the people of Pekanbaru, so using the Roscoe formula, the sample was set at 120 people using the accidental sampling method. Data analysis using multiple linear regression. Research results information that (1) product quality has a positive and significant influence on brand image. (2) social media marketing has a positive and significant influence on brand image. (3) product quality has a positive and significant influence on purchase decisions. (4) social media marketing has a positive and significant influence on purchase decisions. (5) brand image has a positive and significant influence on purchase decisions.
Brand Image and Celebrity Endorser on Customer Satisfaction and Customer Loyalty of Scarlett Whitening Body Serum Amin, Amirudin M.; Sagala, Nova Elisa
Luxury: Landscape of Business Administration Vol. 3 No. 2 (2025): Luxury: Landscape of Business Administration
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/luxury.v3i2.128

Abstract

This study aims to analyze the influence of Brand Image and Celebrity endorser on Customer Satisfaction and Customer Loyalty of Scarlett Whitening Body Serum in Pekanbaru City. The population in this study was all users of Scarlett Whitening Body Serum in Pekanbaru City, whose number could not be known with certainty, so by using the Roscoe formula, the sample was set at 120 respondents with a purposive sampling method, which is part of nonprobability sampling. Based on the Structural Equation Modeling (SEM) Analysis with Partial Least Square (PLS), the results showed that brand image had a positive and significant effect on customer satisfaction, celebrity endorser had a positive and insignificant effect on customer satisfaction, brand image had a positive and insignificant effect on customer loyalty, customer satisfaction had a positive and significant effect on customer loyalty.
Co-Authors Harahap, Dinda Rezki Johansen Johansen Khairani, Nadya Rahmi Rusilawati, Ermina S, Maulana Rezfajri Sagala, Nova Elisa Syahputra, Hidayat Tjahjana, Dominicus Josephus Swanto Utari, Veren Veronica Wijaya, Junardi