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All Journal Tuturlogi: Journal of Southeast Asian Communication Priviet Social Sciences Journal Journal of Community Empowerment
Rahman, Ahmad Rofiki
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Arts Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Komunikasi Pariwisata Dalam Meningkatkan Kunjungan Wisatawan (2021) Melalui KEK Mandalika Lombok Rahman, Ahmad Rofiki; Fajri, Choirul
Tuturlogi: Journal of Southeast Asian Communication Vol 4, No 3 (2023): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2023.004.03.5

Abstract

The West Nusa Tenggara Province (NTB) Tourism Office is a government agency that manages all tourism activities in the NTB area. The NTB Dispar has implemented a strategy in the midst of the Covid-19 pandemic and during this pandemic there have been many changes in people's lives. In this study, the researcher discusses the communication strategy process implemented by the NTB Dispar in 2021, especially the strategy in the midst of the Covid-19 pandemic by focusing on one tourism destination that is currently global, namely the Mandalika Special Economic Zone. This research is a descriptive qualitative research with a case study approach. The results of this study indicate that in an effort to increase tourist visits in the midst of the Covid-19 pandemic, Dispar NTB implements a tourism communication strategy through three stages, namely planning, implementation, and evaluation in the form of identifying the target audience, determining communication goals, designing messages, choosing communication channels. , allocate the total budget and determine the promotion mix so that it can increase the number of tourist visits to NTB and can improve the community's economy.
Cross-generational comparative analysis of educators communication patterns: A case study at SMPN 2 Selat, Karangasem, Bali Rahman, Ahmad Rofiki; Alfiana, Fenysia
Priviet Social Sciences Journal Vol. 6 No. 1 (2026): January 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i1.1197

Abstract

This study examines the comparative communication patterns of Generation X, Generation Y (Millennials), and Generation Z teachers in the context of Natural Science (IPA) instruction at SMPN 2 Selat, Karangasem, Bali. The presence of multiple generations in school environments creates distinct communication dynamics that influence the effectiveness of classroom interactions and students’ learning experiences. Employing a qualitative descriptive approach, data were collected through classroom observations, semi-structured interviews, and documents. The analysis was conducted using Miles and Huberman’s interactive model, which involves data reduction, data display, and conclusion drawing. The findings reveal significant generational differences in verbal and nonverbal communication, technology use, and teacher–student interaction styles. Generation X teachers exhibit formal, structured, and authoritative communication with a limited integration of digital media. Generation Y teachers employ a more balanced, interactive, and expressive communication approach, supported by the moderate use of technology. Meanwhile, Generation Z teachers demonstrate highly dynamic, informal, and technology-intensive communication styles that foster horizontal and student-centered interaction. These differences reflect the influence of generational characteristics on instructional communication and indicate that cross-generational diversity enriches pedagogical practices rather than hindering them. This study contributes to educational communication research by offering empirical insights into how generational identity shapes communication behavior in classroom settings, particularly in nonurban schools. The findings also have practical implications for designing teacher professional development programs that accommodate generational differences in communicative competencies.
PENGUATAN LITERASI DAN KREATIVITAS DIGITAL SISWA GEN Z MELALUI PELATIHAN PRODUKSI KONTEN DI SMAN 4 SINGARAJA Rahman, Ahmad Rofiki; Tiaraningrum, Agnesia Hervina; Bria, Bernandus Bernando; Suartawan, Wayan
Journal of Community Empowerment Vol 4, No 3 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i3.36342

Abstract

ABSTRAK                                                                            Perkembangan media sosial menuntut generasi Z untuk memiliki literasi dan kreativitas digital yang kuat. Penelitian ini bertujuan untuk memperkuat literasi dan kreativitas digital siswa SMAN 4 Singaraja melalui pelatihan produksi konten digital. Metode yang digunakan adalah deskriptif kualitatif dengan pendekatan partisipatif-edukatif, melibatkan 25 siswa anggota ekstrakurikuler sinematografi dan fotografi “Lensa Foursma”. Teknik pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi hasil karya siswa, kemudian dianalisis secara deskriptif. Hasil kegiatan menunjukkan peningkatan kemampuan siswa dalam merancang ide, memproduksi, dan mengevaluasi konten digital yang komunikatif, kreatif, dan etis. Selain itu, peserta memperoleh pemahaman mengenai narasi, estetika visual, dan kolaborasi tim dalam proses produksi, sehingga pelatihan ini menjadi model efektif untuk mengembangkan literasi dan kreativitas digital generasi Z di lingkungan sekolah. Kata kunci: kreativitas digital; literasi digital; produksi konten; siswa Gen Z; SMAN 4 Singaraja ABSTRACTThe development of social media requires Generation Z to possess strong digital literacy and creativity. This study aims to strengthen the digital literacy and creativity of students at SMAN 4 Singaraja through digital content production training. The method used was qualitative descriptive with a participatory-educative approach, involving 25 students from the school’s cinematography and photography extracurricular club, “Lensa Foursma.” Data were collected through observation, interviews, and documentation of students’ works, and analyzed descriptively. The results indicate an improvement in students’ abilities to design ideas, produce, and evaluate digital content that is communicative, creative, and ethical. In addition, participants gained an understanding of narrative, visual aesthetics, and team collaboration in content production. Therefore, this training serves as an effective model to develop digital literacy and creativity among Generation Z students in the school context. Keywords: content production; digital creativity; digital literacy; Gen Z students; SMAN 4 Singaraja.
Co-Authors Alfiana, Fenysia Bria, Bernandus Bernando Choirul Fajri Suartawan, Wayan Tiaraningrum, Agnesia Hervina