Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Optimal: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Ricky Louis Naibaho
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Resiko Operasional UMKM Pecel Lele dan Ayam Lamongan Kang Adi William Iskandar Medan Tembung Ricky Louis Naibaho; Liston Rivaldo Sitorus; Jan Moris Saragih; Putri Kemala Dewi Lubis; Rossy Pratiwi Sihombing
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i2.3460

Abstract

Many MSMEs, especially catfish and chicken pecel businesses, still pay little attention to the risks that affect their business. This research aims to analyze and identify operational risks in Kang Adi's Pecel Lele and Lamongan Chicken MSMEs. This research uses a qualitative descriptive method by collecting data through interviews and documentation. The research results show that there are several operational risk factors with impacts varying from low, medium to large. Apart from that, the frequency with which risks occur also varies, from very often to rarely. To anticipate these risks, business owners must be more concerned and proactive in identifying risks in order to minimize losses. Actions that need to be taken to anticipate and avoid operational risks at Kang Adi's Pecel Lele and Ayam Lamongan MSMEs include developing a comprehensive risk management system, employee training, and regular reviews of operational procedures. In this way, this business can be better prepared to face various challenges and risks that may arise in the future.
Analisis Pengaruh Voucher Diskon dan Kemudahan Penggunaan Aplikasi terhadap Keputusan Pembelian Melalui Aplikasi Grabfood: Studi pada Mahasiswa Jurusan Manajemen FE Unimed Ricky Louis Naibaho; Sabda Dian Nurani Siahaan
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.5042

Abstract

This study aims to analyze the extent of the influence of the provision of discount vouchers and the ease of use of the application on purchase decisions through the GrabFood service among students of the Management Study Program, Faculty of Economics, State University of Medan. In today's digital era, app-based food delivery services are increasingly in demand due to the ease of access, convenience, and various promotions offered. GrabFood as one of the leading online food service providers in Indonesia utilizes marketing strategies in the form of providing discount vouchers and improving user experience to attract consumer interest. The approach used in this study is a quantitative approach with purposive sampling techniques to determine samples that are relevant to the research objectives. The population in this study is GrabFood application users, with a total of 100 students. Data were collected through questionnaires and processed using SPSS software version 26 to analyze the relationship between independent and bound variables. The results of the analysis show that the discount voucher variable has a positive and significant impact on purchase decisions. Students tend to take advantage of discounts as the main consideration before ordering food. The same applies to the variable of ease of use of the application which also has a positive and significant effect. The user-friendly interface features of the GrabFood application, transaction speed, and practical payment system are important factors in attracting buyers. In addition, simultaneously these two variables have been proven to influence purchasing decisions positively and significantly. This research is expected to provide input for GrabFood management to continue to optimize promotions and application features to further increase consumer satisfaction and loyalty among students.
Co-Authors Jan Moris Saragih Liston Rivaldo Sitorus Putri Kemala Dewi Lubis Rossy Pratiwi Sihombing Sabda Dian Nurani Siahaan