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All Journal Optimal: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Jan Moris Saragih
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Resiko Operasional UMKM Pecel Lele dan Ayam Lamongan Kang Adi William Iskandar Medan Tembung Ricky Louis Naibaho; Liston Rivaldo Sitorus; Jan Moris Saragih; Putri Kemala Dewi Lubis; Rossy Pratiwi Sihombing
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i2.3460

Abstract

Many MSMEs, especially catfish and chicken pecel businesses, still pay little attention to the risks that affect their business. This research aims to analyze and identify operational risks in Kang Adi's Pecel Lele and Lamongan Chicken MSMEs. This research uses a qualitative descriptive method by collecting data through interviews and documentation. The research results show that there are several operational risk factors with impacts varying from low, medium to large. Apart from that, the frequency with which risks occur also varies, from very often to rarely. To anticipate these risks, business owners must be more concerned and proactive in identifying risks in order to minimize losses. Actions that need to be taken to anticipate and avoid operational risks at Kang Adi's Pecel Lele and Ayam Lamongan MSMEs include developing a comprehensive risk management system, employee training, and regular reviews of operational procedures. In this way, this business can be better prepared to face various challenges and risks that may arise in the future.
Evaluasi Perbedaan Kualitas Pelayanan terhadap Kepuasan Pelanggan: Studi Kasus Minimarket Waralaba dan Non-Waralaba di Kota Medan Jan Moris Saragih; Ali Fikri Hasibuan
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): September: Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.5066

Abstract

This study aims to analyze and compare the influence of Service Quality on Customer Satisfaction in two minimarkets, namely Alfamart and Daily Mart, operating in Medan City. The background of this study is based on the important role of service quality in increasing the level of customer satisfaction, especially in the modern retail sector which has a high level of competition. The approach used in this study is a descriptive quantitative method, which aims to describe and test the relationship between the variables studied systematically and measurably. The sampling technique used is purposive sampling, namely the selection of respondents based on certain criteria. The research sample consisted of 94 Alfamart customer respondents and 80 Daily Mart customer respondents, who were selected based on their experience in shopping at each minimarket. Data collection was carried out through the distribution of questionnaires containing indicators of service quality such as reliability, responsiveness, assurance, empathy, and physical evidence. The collected data were then analyzed using SPSS software version 26.0 to test the significance of the influence of Service Quality on Customer Satisfaction. The results of the analysis show that Service Quality has a positive and significant influence on Customer Satisfaction in both minimarkets. For Alfamart, the significance value was 0.008, while for Daily Mart it was 0.000, both of which are below the 0.05 threshold. This indicates a strong relationship between service quality and customer satisfaction levels. Based on the research results, it is recommended that Alfamart and Daily Mart management focus more on the service dimensions that most influence customer satisfaction. Improved service in these aspects is expected to strengthen customer loyalty and increase competitiveness amidst the intense local retail competition in Medan City.
Co-Authors Ali Fikri Hasibuan Liston Rivaldo Sitorus Putri Kemala Dewi Lubis Ricky Louis Naibaho Rossy Pratiwi Sihombing