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All Journal Optimal: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Liston Rivaldo Sitorus
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Resiko Operasional UMKM Pecel Lele dan Ayam Lamongan Kang Adi William Iskandar Medan Tembung Ricky Louis Naibaho; Liston Rivaldo Sitorus; Jan Moris Saragih; Putri Kemala Dewi Lubis; Rossy Pratiwi Sihombing
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i2.3460

Abstract

Many MSMEs, especially catfish and chicken pecel businesses, still pay little attention to the risks that affect their business. This research aims to analyze and identify operational risks in Kang Adi's Pecel Lele and Lamongan Chicken MSMEs. This research uses a qualitative descriptive method by collecting data through interviews and documentation. The research results show that there are several operational risk factors with impacts varying from low, medium to large. Apart from that, the frequency with which risks occur also varies, from very often to rarely. To anticipate these risks, business owners must be more concerned and proactive in identifying risks in order to minimize losses. Actions that need to be taken to anticipate and avoid operational risks at Kang Adi's Pecel Lele and Ayam Lamongan MSMEs include developing a comprehensive risk management system, employee training, and regular reviews of operational procedures. In this way, this business can be better prepared to face various challenges and risks that may arise in the future.
Analisis Pengaruh Promosi Penjualan, Kualitas Layanan, dan Pengalaman Pelanggan terhadap Loyalitas Konsumen Pengguna GoFood: Studi pada Mahasiswa Prodi Kewirausahaan UNIMED Liston Rivaldo Sitorus; Rangga Restu Prayogo
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.5043

Abstract

This study aims to examine and understand the extent to which Promosi Penjualan, Kualitas Layanan, and Pengalaman Pelanggan influence Consumer Loyalty among GoFood service users, particularly among students of the Entrepreneurship Study Program at Medan State University, intakes of 2021 to 2024. The method used in this study is a quantitative approach with an associative research type. The research sample consisted of 120 respondents selected through a purposive sampling technique. Data collection was carried out using a Likert-scale questionnaire. The results of the study indicate that Promosi Penjualan has a positive and significant influence on Consumer Loyalty. Similarly, Kualitas Layanan and Pengalaman Pelanggan also have a positive and significant influence on Consumer Loyalty. Together, these three variables are proven to have a significant influence on increasing Consumer Loyalty to GoFood services.
Co-Authors Jan Moris Saragih Putri Kemala Dewi Lubis Rangga Restu Prayogo Ricky Louis Naibaho Rossy Pratiwi Sihombing