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All Journal juremi: jurnal riset ekonomi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Optimal: Jurnal Ekonomi dan Manajemen Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Winna Sarikusumaningtyas
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Journal : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital

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Pengaruh Promosi Media Sosial Instagram dan Word Of Mouth terhadap Keputusan Pembelian Konsumen Memilih Wedding Organizer Wiwit Wedding Jihan Apriliyani; Winna Sarikusumaningtyas
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 4 (2024): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i4.341

Abstract

This research was conducted to test the influence of instagram social media promotions and word of mouth on purchasing decisions to choose the Wiwit Wedding wedding organizer. The data collection technique used 60 samples by distributing questionnaires and the data analysis technique was quantitative. The results of this research show that Instagram Social Media Promotion and Word of Mouth have a positive and significant effect on Consumer Purchasing Decisions when choosing Wiwit Wedding Wedding Organizers, both partially and simultaneously. The amount of 77.5% of social media promotion variables and word of mouth can influence consumer purchasing decisions to choose the wedding organizer Wiwit Wedding, while the remaining 22.5% is influenced by other variables not examined by this research.
Co-Authors Gina Pramesti Regita Cahyani Hendra Permadi Jihan Apriliyani Silvia Agustina