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All Journal Jurnal Teknologi Informasi dan Ilmu Komputer Jurnal Kewirausahaan dan Bisnis
Ramdhani, Heru
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Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Pemasaran Kue Rumahan Di Timur Indah 5 Kota Bengkulu Ramdhani, Heru
Jurnal Kewirausahaan dan Bisnis Vol. 6 No. 1 (2024): Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v6i1.247

Abstract

A home-based business is any type of business that can be run at home. Business operations are carried out at home, such as marketing products, buying and selling transactions, storing inventory, and others. Therefore, a community service program with the title "Marketing Strategy for "Home-Baked Cakes in Timur Indah 5 Bengkulu City" was carried out to assist business managers in designing marketing strategies that are in accordance with the characteristics of their business. This program aims to increase product sales and introduce bricks to the community. The implementation of marketing strategies is carried out with several steps, such as creating a brand identity for the Kue Rumahan business, using social media as a means of promotion, and developing a distribution network. Brand identity was created to introduce Kue Rumahan more clearly and contemporary among the public, while the use of social media was carried out so that consumers can easily recognize and remember the good use of Kue Rumahan ingredients. The development of a distribution network was carried out to expand the market share and expand the product's reach to consumers. From the evaluation results, the community service program with the title "Marketing Strategy for Home-Baked Cakes in Timur Indah 5 Bengkulu City" succeeded in having a positive impact on the continuity of the MSME business. The implementation of the right marketing strategy has succeeded in increasing the number of product sales and increasing awareness of home-made cakes in the community. In addition, this program also helps MSMEs to expand distribution networks and optimize the use of social media as a means of promotion. Thus, the implementation of effective marketing strategies can be a solution for MSMEs in facing increasingly competitive market competition.
Implementasi Robotic Process Automation untuk Proses Rekrutmen Mahasiswa Magang Susanto, Tri; Ramdhani, Heru; Gunawan, Yosef; Putra, Muhammad Hatta Eka
Jurnal Teknologi Informasi dan Ilmu Komputer Vol 9 No 6: Desember 2022
Publisher : Fakultas Ilmu Komputer, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25126/jtiik.2022955508

Abstract

Robotic Process Automation (RPA) adalah teknologi yang diyakini akan terus berkembang karena banyak memberikan manfaat terutama dalam membantu mengerjakan pekerjaan yang sifatnya berulang-ulang dan jumlah besar. Tulisan ini berisi tentang penelitian penggunaan perangkat lunak RPA dalam melakukan input data pada proses rekrutmen mahasiswa magang di PT. Telkom Indonesia. Proses rekrutmen ini ada 2 langkah proses yang dilakukan yaitu proses seleksi administrasi dan proses seleksi  wawancara sehingga perlu dibuatkan sebuah bot RPA untuk mengotomatisasi masing-masing proses tersebut. Perangkat lunak RPA yang digunakan adalah perangkat lunak RPA yang dikembangkan oleh PT. Telkom Indonesia berbasis platform Open RPA.  Penelitian dilakukan di laboratorium  dan di lapangan melalui implementasi RPA secara langsung untuk proses rekrutmen mahasiswa magang. Penelitian di laboratorium untuk melihat perbandingan kecepatan proses dan akurasi antara proses menggunakan RPA dan dengan cara manual. Penelitian di lapangan untuk melihat sejauh mana keberhasilan menggunakan RPA dalam membantu proses  rekrutmen mahasiswa magang serta mengetahui pendapat  dari pegawai sebagai pengguna RPA. Penelitian di laboratorium menggunakan data simulasi sebanyak 40 sampel data, baik untuk proses seleksi administrasi maupun proses seleksi wawancara, Dari hasil percobaan dapat dilaporkan bahwa dengan menggunakan RPA dapat menghemat waktu sampai dengan 76% dan akurasi sebesar100%. Sementara itu untuk implementasi di lapangan, jumlah sampel data yang diproses sebanyak 1204 data untuk proses seleksi administrasi dan sebanyak 303 data untuk proses seleksi  wawancara. Dari hasil implementasi RPA di lapangan, pegawai merasa sangat terbantu dan senang dengan keberadaan RPA Abstract  Robotic Pocess Automation (RPA) is a technology that is believed to continue to grow because it provides many benefits, especially in helping to do repetitive and large amounts of work. This paper contains research on the use of RPA software in inputting data in the recruitment process of internship students at PT. Telkom Indonesia. This recruitment process has two processes, that are the administrative selection process and the interview selection process, so it is necessary to build an RPA bot to automate each of these processes. The RPA software used is the RPA software developed by PT. Telkom Indonesia is based on the Open RPA platform. Research is carried out in the laboratory and in the field through direct implementation of RPA for the recruitment process of internship students. Research in the laboratory to see the comparison of process speed and accuracy between processes using RPA and the manual method. Research in the field to see the extent to which the success of using RPA in helping the recruitment process of internship students and knowing the opinions of employees as users of RPA. Research in the laboratory using simulation data as much as 40 data samples, both for the administrative selection process and the interview selection process. From the experimental results it can be reported that using RPA can save time up to 76% and accuracy is 100%. Meanwhile, for implementation in the field, the number of data samples processed was 1204 data for the administrative selection process and 303 data for the interview selection process. From the results of the implementation of RPA in the field, employees feel very helpful and happy with the existence of RPA. 
Co-Authors Gunawan, Yosef Putra , Iswidana Utama Putra, Muhammad Hatta Eka Tri Susanto Wijaya , Ermy