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All Journal Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Jurnal Ekonomi Islam, Akuntansi, dan Manajemen
Wijaya , Ermy
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Factors That Do Not Influence Public Non-Compliance in Paying Motor Vehicle Taxes Susena , Karona Cahya; Sarma, Dimas Titan Putra; Hidayah , Nenden Restu; Wijaya , Ermy
Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Vol. 1 No. 3 (2025): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jeiam.v1i3.247

Abstract

Motor vehicle tax (PKB) is an important source of regional income in supporting development and public services. However, public non-compliance in paying motor vehicle taxes is still a major problem in various regions in Indonesia. This article aims to identify factors that influence people's non-compliance in paying PKB, by referring to several case examples on the internet and various previous studies. The factors that will be discussed include economic, social, cultural aspects, as well as weaknesses in the existing tax administration system. In addition, an analysis of spelling and writing errors in the references used will be carried out to provide a clearer understanding of the errors that often occur in writing articles related to motor vehicle tax.
Marketing Strategy For Flower Board Rental Business At Galeri Asiah Florist Manna, South Bengkulu Regency Riski, Muhammad Ikmal; Wijaya , Ermy; Zoniarti , Zoniarti
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 1 (2024): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jemba.v1i1.450

Abstract

Flower bouquet boards are Micro, Small and Medium Enterprises (MSMEs) in the world of services. MSMEs are one of the key factors in driving economic growth in Indonesia. Asiah Florist Gallery in Manna, South Bengkulu, which is engaged in a service company, namely a flower board business that rents bouquets. This type of research uses quantitative research. The analysis method in this study uses SWOT analysis and hypothesis testing using the t test. The number of samples studied was 55 people consisting of 50 randomly selected consumers as well as 4 employees and 1 leader at Asiah Florist Manna. The result of the summation of the strengths possessed is 27.05 while the weaknesses are 18.95, then the internal quadrant of factors is 27.05 - 18.95 = 8.11, meaning the ability of marketing at Asiah Florist Manna, South Bengkulu Regency in utilizing the strengths and minimizing the weaknesses contained in the internal. The opportunities that the strategy has are 18.49 and the threat is 13.84. Then the external quadrant of factors, namely 18.49 - 13.84 = 4.65, means that the high ability of marketing at Asiah Florist Manna, South Bengkulu Regency to take advantage of opportunities and overcome threats faced by Asiah Florist Manna City, South Bengkulu in business development.
The Influence Of Tiktok Affiliate Content Marketing And Online Customer Reviews On Tiktok E-Commerce Users' Purchase Intention Alfarizi, Aldi; Wijaya , Ermy; Febliasa , Muhammad Rahman
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 2 No. 1 (2025): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jemba.v2i1.405

Abstract

This study aims to determine the influence of TikTok Affiliate Content Marketing and Online Customer Reviews on purchase intention among students in Bengkulu who use TikTok E-commerce. This associative quantitative study involves 150 respondents selected through purposive sampling. Data was collected using a Likert scale questionnaire and analyzed using multiple linear regression via SPSS version 25. The findings show that both Content Marketing (X₁) and Online Customer Reviews (X₂) significantly affect Purchase Intention (Y) both partially and simultaneously. This is indicated by t-values of 6.109 and 9.103 respectively, exceeding the t-table value of 1.976, and an F-value of 222.368 > 3.91 at a significance level of 0.000. The coefficient of determination (R²) is 0.752, meaning 75.2% of purchase intention variation is explained by these two variables. This suggests that stronger content marketing and positive online reviews significantly enhance consumers’ purchase intentions on TikTok Shop.
Co-Authors Ahmad Soleh Alfarizi, Aldi Febliasa , Muhammad Rahman Hidayah , Nenden Restu Karona Cahya Susena, Karona Cahya Putra , Iswidana Utama Ramdhani, Heru Riski, Muhammad Ikmal Sarma, Dimas Titan Putra Sri Astuti Zoniarti , Zoniarti