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Peningkatan Pemasaran Produk Pertanian Berbasis Kewirausahaan di SMA Mayjen Sutoyo Medan Sinaga, Reflianta; Lubis, Anita Rizky; Sinaga, Anggiat; Purba, Suwandy; Ginting, Nelva; Budiman, Indra
JPM: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2024): January 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v4i3.1578

Abstract

Marketing of agricultural products is done conventionally. However, along with technological advances, conventional marketing is gradually shifting to marketing through online media. Therefore, the millennial generation needs an early understanding of digital media to market agricultural products. Education, training and entrepreneurship conducted by farmers can improve the quality of business management in the optimal agricultural input subsystem. Students at Major General Sutoyo High School who will become future millennial farmers are the hope for developing young agricultural entrepreneurship. This is because farmers are older and not used to using digital technology. The purpose of the community service is to introduce digital marketing in agricultural products to the students of SMA Mayjen Sutoto because they have great potential but a weak bargaining position. Digital marketing is a business that markets products and services to consumers through digital media connected to the internet. The method of this activity is survey, socialization, training to farmers how to manage business in the agricultural input subsystem. The results of this community service are community empowerment activities in managing agricultural product marketing carried out at SMA Mayjen Sutoyo which can be used in good business management (becoming an agricultural business entrepreneur). The enthusiasm given by SMA Mayjen Sutoyo students for this activity is very good, and their enthusiasm is high to take part in coaching, agricultural product marketing techniques and how to use digital marketing in managing an effective agricultural product business.
EFEKTIFITAS WAKTU APLIKASI PEMUPUKAN DAN DOSIS PUPUK N, P, K, Mg TERHADAP PRODUKSI JAGUNG MANIS Sinaga, Reflianta; Budiman, Indra; Purba, Suwandy
Jurnal Agroteknologi Vol. 4 No. 1 (2024): Jurnal Agroteknologi
Publisher : Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Produksi jagung manis di Indonesia hanya berkisar 4-5 ton/ha, sedangkan potensi hasil jagung manis bisa mencapai 14-18 ton/ha sehingga masih ada peluang untuk meningkatkan produksi jagung manis melalui upaya peningkatan produksi. Permasalahan yang terjadi pada budidaya jagung manis di Indonesia adalah kebutuhan nutrisi jagung yang tinggi belum terpenuhi secara optimal sehingga belum mencapai produktivitas yang maksimal. Penelitian ini bertujuan untuk mengetahui pengaruh pemberian pupuk N, P, K Mg dan waktu aplikasi pemupukan terhadap produksi. Metode penelitian ini menggunakan Rancangan Acak Kelompok (RAK) 2 faktor. Faktor I dosis pemupukan adalah sebagai berikut: tanpa pemupukan; Urea : SP36 : KCl : Dolomit = 11,30 : 2,28 : 7,27 : 1,63 ; Urea : SP36 : KCl : Dolomit = 16,94 : 3,41 : 10,90 : 2,48 ; Urea : SP36 : KCl : Dolomit = 22,59 : 4,55 : 14,53 : 3,31. Faktor kedua adalah waktu aplikasi pemupukan sebagai berikut : 1 kali pemberian 0 HST ; 2 kali pemberian 0 HST dan 15 HST ; 3 kali pemberian 0 HST, 15 HST dan 30 HST. Hasil penelitian menunjukkan bahwa perlakuan target produksi P3 dengan dosis pupuk Urea = 22,59 g; SP36 = 4,55 g; KCl = 14,53 g; Dolomit = 3,31 g memberikan pertumbuhan dan produksi yang lebih baik jika dibandingkan perlakuan lainnya. Perlakuan waktu aplikasi W3 memberikan produksi yang lebih baik dibandingkan perlakuan lainnya.
Vertical Market Integration Analysis of Rice in Indonesia Ginting, Nelva; Sinaga, Reflianta; Gea, Sary Yani
Formosa Journal of Applied Sciences Vol. 3 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i11.11910

Abstract

Rice is a staple food in Indonesia, but challenges in the country's rice markets and marketing systems persist, leading to significant losses for both producers and consumers due to volatile price fluctuations. The prices of various food products are rising sharply due to growing demand driven by population growth, which is not adequately supported by supply. This study aims to examine the vertical market integration of rice in Indonesia using the Vector Error Correction Model (VECM) as the analytical method. The findings reveal that the markets for harvested dry grain at the producer level and rice at the consumer level are integrated in the long term, indicating that changes in producer-level harvested dry grain prices are influenced by consumer-level rice prices. However, this integration is not observed in the short term.