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All Journal JPM: JURNAL PENGABDIAN MASYARAKAT Formosa Journal of Applied Sciences (FJAS) Jurnal Multidisiplin Sahombu
Ginting, Nelva
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Peningkatan Pemasaran Produk Pertanian Berbasis Kewirausahaan di SMA Mayjen Sutoyo Medan Sinaga, Reflianta; Lubis, Anita Rizky; Sinaga, Anggiat; Purba, Suwandy; Ginting, Nelva; Budiman, Indra
JPM: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2024): January 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v4i3.1578

Abstract

Marketing of agricultural products is done conventionally. However, along with technological advances, conventional marketing is gradually shifting to marketing through online media. Therefore, the millennial generation needs an early understanding of digital media to market agricultural products. Education, training and entrepreneurship conducted by farmers can improve the quality of business management in the optimal agricultural input subsystem. Students at Major General Sutoyo High School who will become future millennial farmers are the hope for developing young agricultural entrepreneurship. This is because farmers are older and not used to using digital technology. The purpose of the community service is to introduce digital marketing in agricultural products to the students of SMA Mayjen Sutoto because they have great potential but a weak bargaining position. Digital marketing is a business that markets products and services to consumers through digital media connected to the internet. The method of this activity is survey, socialization, training to farmers how to manage business in the agricultural input subsystem. The results of this community service are community empowerment activities in managing agricultural product marketing carried out at SMA Mayjen Sutoyo which can be used in good business management (becoming an agricultural business entrepreneur). The enthusiasm given by SMA Mayjen Sutoyo students for this activity is very good, and their enthusiasm is high to take part in coaching, agricultural product marketing techniques and how to use digital marketing in managing an effective agricultural product business.
ANALYSIS OF PRICE TRANSMISSION ELASTICITY OF POTATO IN KARO DISTRICT, NORTH SUMATERA PROVINCE Lubis, Anita Rizky; Ginting, Nelva; Panjaitan, Sandro
Jurnal Multidisiplin Sahombu Vol. 3 No. 01 (2023): Jurnal Multidisiplin Sahombu, July 2023
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (135.3 KB) | DOI: 10.58471/jms.v3i01.1622

Abstract

The price gap between the price obtained by farmers and the price obtained by retail traders indicates that the price received by retail traders is not the price received by farmers. Prices are high when production is low, on the other hand during harvest the prices obtained are usually low, even though the product may not sell well because there are many products on the market. As a result of large price fluctuations, potato is a seasonal crop and its varied production often creates uncertainty for farmers in terms of income or profits for farmers. The purpose of this research is to analyze the price transmission elasticity of potatoes in Karo Regency and to analyze the marketing margin and farmer share. This research uses secondary data for 5 years (72 months) from 2018 to 2022. The research method used to analyze price transmission elasticity is simple linear regression. The results showed that the price transmission elasticity of potatoes in Karo Regency was inelastic. The marketing margin received by potato wholesalers in Karo Regency is RP 5,348/Kg, with a percentage of 24.67%. the marketing margin received by retail potato traders in Karo Regency is RP 11,152/Kg, with a percentage of 32.11%.
Vertical Market Integration Analysis of Rice in Indonesia Ginting, Nelva; Sinaga, Reflianta; Gea, Sary Yani
Formosa Journal of Applied Sciences Vol. 3 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i11.11910

Abstract

Rice is a staple food in Indonesia, but challenges in the country's rice markets and marketing systems persist, leading to significant losses for both producers and consumers due to volatile price fluctuations. The prices of various food products are rising sharply due to growing demand driven by population growth, which is not adequately supported by supply. This study aims to examine the vertical market integration of rice in Indonesia using the Vector Error Correction Model (VECM) as the analytical method. The findings reveal that the markets for harvested dry grain at the producer level and rice at the consumer level are integrated in the long term, indicating that changes in producer-level harvested dry grain prices are influenced by consumer-level rice prices. However, this integration is not observed in the short term.
Co-Authors Gea, Sary Yani Indra Budiman Lubis, Anita Rizky Panjaitan, Sandro Purba, Suwandy Sinaga, Anggiat Sinaga, Reflianta