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All Journal Jurnal Social Economic of Agriculture AGRIEKONOMIKA
Parlindungan, Soaniton David Stefanus
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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Analysis of Agrotourism Livelihood Assets in Batu City Parlindungan, Soaniton David Stefanus; Riana, Fitria Dina; Andriani, Dwi Retno
Jurnal Social Economic of Agriculture Vol 13, No 1 (2024): June
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v13i1.75635

Abstract

With the increasing number of tourists visiting Batu City. This continuous increase represents an opportunity for the people of Batu City to develop their tourism sector. Agrotourism is one of the widely implemented tourism concepts in Batu City. Agrotourism is a concept that utilizes agriculture as its main attraction, aiming to provide recreational and educational experiences for tourists. This study aims to assess the development of tourism activities in Agrotourism in Batu City based on livelihood assets. The research utilizes a quantitative method employing the Asset Pentagon diagram. The analysis involves Livelihood Vulnerability Index (LVI) the assets to determine the most vulnerable one, visualized through a pentagon radar diagram. The measurement of livelihood assets includes variables such as human capital, social capital, natural capital, financial capital, and institutional capital. According to the results, the LVI in Desa Wisata Sidomulyo is 0.359, classified as "moderate" vulnerability the LVI in Desa Wisata Pandanrejo is 0.391, classified as "moderate" vulnerability the LVI in Wisata Eduaksi Dadaprejo is 0.266, classified as "low" vulnerability.
The effect of digital marketing and product attributes on consumer purchasing decisions in sayurbox Andriani, Dwi Retno; Riyadi, Sahrul Dwi; Putri, Della Aprilia Danaparamita; Prameswari, Syera Aqila; Berlian, Gladys Oryz; Purba, Pebli Adenesli; Ningrum, Priskilah Febi Widya; Nurdiantoro, Hermawan Syafrizal Wahyu; Parlindungan, Soaniton David Stefanus
Agriekonomika Vol 13, No 1: April 2024
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v13i1.24174

Abstract

The development of information and communication media has become one of the conveniences of accessibility experienced by every individual, supported by rampant online shopping activities. Sayurbox is a startup that sells fruit and vegetables online. Due to the closure of offline stores and the closure of partners in several areas, Sayurbox was forced to strengthen its sales strategy again, especially in the Surabaya area. The researcher's aim is to understand the purchasing decisions of Sayurbox Surabaya customers to ensure the company's business development is successful and sustainable in competition with similar start-ups in the food and beverage sector. The location of this research was determined based on the design, namely the Sayurbox branch in the Surabaya area for 2 months May - July 2023 with a sample of 100 respondents. The analytical tools used in this research consist of descriptive analysis and quantitative analysis, namely the use of the SEMP-PLS method.
Co-Authors Berlian, Gladys Oryz Dwi Retno Andriani Fitria Dina Riana Ningrum, Priskilah Febi Widya Nurdiantoro, Hermawan Syafrizal Wahyu Prameswari, Syera Aqila Purba, Pebli Adenesli Putri, Della Aprilia Danaparamita Riyadi, Sahrul Dwi