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THE INFLUENCE OF THE SCHOOL PRINCIPAL'S COACHING APPROACH ON TEACHER PERFORMANCE IN THE IMPLEMENTATION OF STUDENT-SIDED LEARNING Ambarwati, Puji; Qurtubi, Ahmad
Journal of Educational Administration Vol. 11 No. 1 (2023): Higher Education Management
Publisher : Indikator Pendidikan Indonesia

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This study aims to explore and analyze the influence of the principal's coaching approach on teacher performance in the context of the application of student-centered learning. Coaching here refers to a method of professional development that involves support and guidance from the principal to the teacher. The main focus of research is to understand the extent to which coaching approaches can make a positive contribution to the quality of teacher teaching in creating learning environments that suit the individual needs of students. The research method used is a quantitative approach with an experimental research design. Data analysis was conducted to evaluate significant changes in teacher performance and their impact on the implementation of pro-student learning. The results showed that the principal's coaching approach had a positive influence on teacher performance in the context of implementing pro-student learning.

SEGMENTASI PASAR JASA PENDIDIKAN Ambarwati, Puji; Muin, Abdul; Zohriah, Anis
Jurnal Manajemen Pendidikan Vol. 9 No. 3 (2024): Regular Issue
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v9i3.629

Nowadays, we can see that schools, both public and private, have been established in many villages and cities. Competition has also increased. These schools began competing to offer various advantages that can be obtained by the community, ranging from interesting activity programs, achievements that have been achieved, complete facilities to affordable prices. However, in the end, there were still schools that began to be quiet, and did not get students until they were forced to close. Although schools are non-profit institutions, they must still be managed professionally so that their purpose is to help educate the nation's children, improve the quality of human resources and create superior generations in the future can run optimally. In responding to this, a marketing strategy is needed, one of the techniques is to segment the market. Market segmentation in the context of educational services is an attempt to divide a heterogeneous market into more homogeneous groups. This can be done based on the same characteristics, interests, needs and level of socio-economic status. This research uses literature study techniques by searching for data and information through books and scientific journals. This research aims to contribute to the development of marketing strategies in the education sector and provide practical implications for managers of educational institutions in designing more effective marketing strategies.

SEGMENTASI PASAR JASA PENDIDIKAN Ambarwati, Puji; Muin, Abdul; Zohriah, Anis
Jurnal Manajemen Pendidikan Vol. 9 No. 3 (2024): JURNAL MANAJEMEN PENDIDIKAN
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v9i3.352

Nowadays, we can see that schools, both public and private, have been established in many villages and cities. Competition has also increased. These schools began competing to offer various advantages that can be obtained by the community, ranging from interesting activity programs, achievements that have been achieved, complete facilities to affordable prices. However, in the end, there were still schools that began to be quiet, and did not get students until they were forced to close. Although schools are non-profit institutions, they must still be managed professionally so that their purpose is to help educate the nation's children, improve the quality of human resources and create superior generations in the future can run optimally. In responding to this, a marketing strategy is needed, one of the techniques is to segment the market. Market segmentation in the context of educational services is an attempt to divide a heterogeneous market into more homogeneous groups. This can be done based on the same characteristics, interests, needs and level of socio-economic status. This research uses literature study techniques by searching for data and information through books and scientific journals. This research aims to contribute to the development of marketing strategies in the education sector and provide practical implications for managers of educational institutions in designing more effective marketing strategies.

Strategi Bauran Pemasaran Jasa Pendidikan dalam Meningkatkan Minat Murid Baru di MAN 1 Tangerang dan MAN 5 Tangerang Ambarwati, Puji; Bachtiar, Machdum
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v6i1.1726

Educational institutions in Indonesia are facing increasingly intense competition, requiring madrasahs to strengthen their marketing strategies to attract new students. This study aims to analyze the implementation of the educational service marketing mix strategy and its influence on student enrollment interest at MAN 1 Tangerang and MAN 5 Tangerang. The research employed a qualitative descriptive method through interviews, observations, and documentation involving school principals, teachers, and admission committees. The findings show that both schools have applied the seven elements of the marketing mix (product, price, place, promotion, people, process, and physical evidence) effectively, although their emphases differ. Product quality, competent teachers, and promotional activities through competitions and social media play significant roles in shaping a positive image and attracting new students. Meanwhile, the elements of place and price have a relatively minor impact but remain supportive. Overall, the integration of all seven elements creates a synergistic marketing strategy that enhances competitiveness and maintains a high level of new student interest. The results are expected to provide practical insights for improving educational marketing management in Islamic schools.

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