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All Journal Seminar Nasional Produk Terapan Unggulan Vokasi Asian Journal of Logistics Management
Paendong, Melky
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Journal : Asian Journal of Logistics Management

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Feasibility Study of Digital Administration and Digital Marketing of SMEs Products at The Investment Gallery of Manado State Polytechnic Paendong, Melky; Kumaat, Arief Perdana; Kolondam, Arifmanuel; Maramis, Diana
Asian Journal of Logistics Management Vol 2, No 2 (2023): Asian Journal of Logistics Management
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ajlm.2023.20223

Abstract

The challenges for SMEs in Indonesia are growing, especially in terms of competing in an increasingly competitive and dynamic market. One of the efforts that SMEs can undertake to enhance their competitiveness is by leveraging digital technology in managing their businesses, from administrative systems to digital marketing activities for SME products. Therefore, this research aims to conduct a feasibility study of digital administration and digital marketing systems for SME products, with the research location being the Investment Gallery of the State Polytechnic of Manado, which serves as a showcase and sales platform for local SMEs' flagship products, managed by the Marketing Laboratory of the Manado State Polytechnic (Polimdo).This research was conducted using a survey method involving respondents from SMEs participating in the Manado State Polytechnic (Polimdo) Investment Gallery. The collected data were analyzed using both quantitative and qualitative descriptive analysis. The observational results indicate that the majority of SMEs participating have knowledge of digital technology, but only a small portion have implemented it in their businesses.In this context, the use of digital administration and digital marketing systems can help SMEs optimize their administrative processes and enhance efficiency in managing their businesses. Additionally, the use of digital technology can assist SMEs in expanding their markets and increasing their sales. However, despite the significant benefits of using digital technology in SMEs, there are still some challenges to overcome, such as the limited technological knowledge of SME owners. Therefore, the implementation of digital administration and digital marketing systems for SMEs requires a suitable approach to ensure optimal benefits.
Design of a Point of Sales and Membership Integration Model at Campus Business Unit in Politeknik Negeri Manado Paendong, Melky; Kumaat, Arief Perdana; Mandulangi, Jufrina; Artana, I Made Wahyu
Asian Journal of Logistics Management Vol 3, No 2 (2024): Asian Journal of Logistics Management
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ajlm.2024.24467

Abstract

Campus business units have great potential to become innovative business laboratories.  By adopting advanced information technology, campus business units can develop unique business models that are relevant to market needs. Therefore, there is a need for innovation and business strategies that enable to compete with similar business. One strategy that can be implemented is to integrate the product database with the creation of a membership program for customers.This research employs a prototyping approach for system development. This method divides the system into several stages that are directly implemented as models. The prototype is designed through use case diagram and activity diagram of each actor that involved in the process.As a result, a proposed design is able to control 6 control components, namely: Business Unit Admin, UPT Admin, Cashier, Shopkeeper, and Customer. On the other hand, the integration between the Point of Sales System and Membership can be seen in the key activities of customers and cashiers, where both parties will collaborate in controlling the transaction status, showing availability of special offers for members in the form of points or discounts, and calculating the appropriate offers for the completed transactions.
Business Development Strategy Through SWOT Analysis and Human Resource Management in Food and Beverage Industry: A Case Study of XO Cafe Restaurant & Bar Kolondam, Arifmanuel; Paendong, Melky; Maramis, Diana; Joroh, Adelaida
Asian Journal of Logistics Management Vol 4, No 1 (2025): Asian Journal of Logistics Management
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ajlm.2025.27063

Abstract

This research delves into the strategic landscape of XO Cafe Restaurant & Bar, employing a SWOT analysis to dissect its internal and external factors. Questionnaires distributed to 38 customers and 15 employees, combined with observational data, formed the basis of this analysis. The study identified key strengths such as varied beverage offerings, satisfactory service, affordable pricing, strong customer loyalty, and well-trained staff. Conversely, weaknesses were noted in the limited food variety, room layout, and aesthetics. Opportunities for XO Cafe lie in its diverse beverage selection, potential for repeat business, and flexible pricing. However, the business faces threats from competition and competitor menu variations. To formulate effective marketing strategies, the research utilized IFAS and EFAS matrices and a quantitative SWOT matrix. The IFAS matrix highlighted that XO Cafe's strengths outweigh its weaknesses, with "Trained Employees" and "Affordable Prices" being significant assets. The EFAS matrix revealed that opportunities exceed threats, particularly in "Varied Beverage Product Options" and "Repeat Purchases from Customers." Furthermore, a workforce analysis assessed employee performance, revealing a "Good" rating but also a 34% gap needing improvement. Recommendations include targeted training and regular performance evaluations. Ultimately, the study concludes that XO Cafe is viable for an alcoholic beverage sales license and suggests strategies for growth. 
Co-Authors Adelaida Joroh Arief Perdana Kumaat Arifmanuel Kolondam Artana, I Made Wahyu Mandulangi, Jufrina Maramis, Diana Mundung, Deky