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All Journal Zona Manajerial: Program Studi Manajemen (S1) Universitas Batam
Harinsari, Ferdania Nanda
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Physics Social Sciences

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PENGARUH HARGA, KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RM. MIE TAREMPA RUKO ROYAL SINCOM Harinsari, Ferdania Nanda; syarif, Arman
Zona Manajerial: Program Studi Manajemen (S1) Vol 11 No 3 (2021): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/manajer.v11i3.1195

Abstract

This study aims to determine the effect of price, product quality, and service quality on purchasing decisions at RM. Mie Tarempa Ruko Royal Sincom. The method used is associative with a quantitative approach. Research data obtained by distributing questionnaires to 100 respondents. The results showed that price, product quality, and service quality had a positive and significant effect either partially or simultaneously on purchasing decisions for Mie Tarempa Ruko Royal Sincom.
Co-Authors Syarif, Arman