Zona Manajerial: Program Studi Manajemen (S1) Universitas Batam
Vol 11 No 3 (2021): Zona Manajerial: Program Studi Manajemen

PENGARUH HARGA, KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RM. MIE TAREMPA RUKO ROYAL SINCOM

Harinsari, Ferdania Nanda (Unknown)
syarif, Arman (Unknown)

Article Info

Publish Date
20 Dec 2021

Abstract

This study aims to determine the effect of price, product quality, and service quality on purchasing decisions at RM. Mie Tarempa Ruko Royal Sincom. The method used is associative with a quantitative approach. Research data obtained by distributing questionnaires to 100 respondents. The results showed that price, product quality, and service quality had a positive and significant effect either partially or simultaneously on purchasing decisions for Mie Tarempa Ruko Royal Sincom.

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Journal Info
Zona Manajerial: Program Studi Manajemen (S1) Universitas Batam
Website

Abbrev

Manajerial

Publisher

Universitas Batam

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Physics Social Sciences

Description

The Journal Manajerial is a double blind peer-reviewed academic journal and open access to Management. The journal is published bimonthly once by Universitas Batam. The Journal Manajerial provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the ...